Let's state this for the record. I am not convinced that using the new image features on Twitter is the best way to go when it comes to marketing your business. It still smells too much like spam and if it's not handled properly it could do more harm than good.

With that said, there are definitely instances when it could do VERY well,…

I am very excited to announce that I have joined the team at Raceway Ford, located at 5900 Sycamore Canyon Blvd. in Riverside, CA 92507! I will be working with the Internet Sales Team and also assisting with our digital marketing efforts and look forward to being a part of something absolutely amazing here! This energy of this store is electric and everything is set for this ship to take off, watch as we…

The following is the philosophy of Charles Schulz, the creator of the ‘Peanuts’ comic strip.

You don’t have to actually answer the questions.  Just ponder on them.. Just read them straight through, and you’ll get the point.

1.. Name the five wealthiest people in the world.

2.. Name the last five Heisman…

Many of us who have been doing the hybrid search/social game for long enough remember what it was like to discover Tumblr. I got in pretty early and was able to get Social News as one of my Tumblogs, a pretty decent subdomain that is…

This Thursday at 11:00am eastern time, we are hosting our sales coaching call, free of charge.

This Thursday call is titled: "Remember When"

Are ready to breathe new life into your sales department?

If you answered yes, click here to move in the positive direction your team deserves.

I…

We are so excited to have the first ever National Dealer's Challenge launched here on DealerElite!

Winner takes all and here's the details on this contest beginning November 15th and running thru the end of the year! Showcase your dealership's public transparency and become a CERTIFIED Dealer. Its easy. Better yet -- its Free.

Check it out here and sign up:…

In July, I wrote an article that was published in Dealer magazine titled “Beam Me Up! How Service May Look In The Future.” In that article, I discussed how the trend of increasing…

Hello everyone,



I wanted to reshare this article written for Dealer20.com



The broken process in our industry is sending a templated email with one or two phone calls and then trying the next day.



I call 4x a day, with a video message, a confirmation to that video message, a handwritten card or thank you postcard, a text message and I call 4x a day.



The process closes over 20% of internet traffic.…

I know the feeling. Despite having worked every weekend for the last two years, I know the desire to let it all go and just focus on the important things in life like faith and family. I'll get there, someday, but you can get there now and still be strong at social media management.

See, the challenge is that social media for business is ever-so important.…

There isn't a salesperson alive who hasn't experienced a slump. If you find yourself coasting downhill, here are four steps to follow to pick yourself back up:

•     Call on your satisfied customers.

Look for additional ways to satisfy their needs or new needs you can meet. Learn about their new problems and challenges, and come back to them with fresh solutions.

•     Concentrate on bread-and-butter…

Most companies are using a sales process that dates back several decades. It was probably wrong then and it most definitely is wrong now. Now, don’t get me wrong. It’s not the process I object to; it’s some of the things you’ve been taught to do in it.

Let’s look at some of the bad advice you have been given over the years:

Find Their…

Presence is 50% of the game when it comes to social media. You have to be in front of people, accessible, and able to bring to them the other half of the social media equation: message.

A message without a presence brings to mind the old saying about a tree falling in an empty forest. If a Facebook post goes out and nobody saw it in their news feed, did it really get posted at all?…

3 Birds Marketing, LLC, a business specializing in digital marketing software for the automotive vertical, received national certification as a Women’s Business Enterprise by the Greater Women’s Business Council, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). Read more: …

dealerELITE has a couple simple rules to follow:

- Be polite and courteous to each other

- Do not "self-advertise"  otherwise dE will remove that comment

If either of these two rules are broken, dealerELITE has the right to make changes to your posting, comments, photos, videos, etc, or even remove your…

You already have the passion, drive, and excitement. Learn what you're missing to become a great salesman. Follow these four steps to success. That's this week on Think Tank Tuesday.…

In an ideal world, you're the social media and content manager for your company. You spend eight hours a day harnessing the power of sites like Facebook, Twitter, and Google+ while developing content for your blog and YouTube channels. It's tough, but you're making it happen.

In the real world, you're probably responsible for a ton of different…

Lizelle Landino recently joined The Moffett Company and serves as the Director of Digital Marketing. You can learn more about The Moffett Company  at …

A thermometer is a follower. It reflects the temperature of its environment. A thermometer is a device that reacts to whatever is going on.  If the temperature is hot, it tells you so. If it’s cold, the thermometer reflects that reality as well. It’s a dumb instrument in the sense it doesn’t contain intelligent, multipurpose functionality. It has one…