RESULTS! We are looking for experienced automotive industry professionals to help us help our dealers maximize their results with our leading CRM solution. Click the link for more information...feel free to message me with any questions.…

In its 2014 Automotive Buyer Influence Study, AutoTrader.com researchers determined that social media has little impact on auto sales, and traditional media as a shopper resource is heading continually downhill. In fact, only 7 percent of millennials turn to print newspapers to look for vehicles. And, after many have said that millennials aren't interested in buying vehicles, this study says that mobile-addicted millennials are the shoppers spurring the most change in the vehicle…

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of July were 81.0%, the highest monthly level of the year and reversing a trend that saw continuous decline since January largely due to an increase in the number of SubPrime credit applicants.



Despite the high marks in July, Swapalease.com attributes the growing number of credit declines in 2014 to a rising number of car lease shoppers with SubPrime credit profiles seeking…

Study of 307 dealerships nationwide shows that for every 1,000 app users, a dealership receives, on average, $144,000 in incremental service revenue

Daytona Beach, FL – August 19, 2014 –DMEautomotive (DMEa) today released new research proving that mobile app users become more frequent visitors to a dealership’s service department after they download the app. The study looked at 307 dealerships nationwide that offer a…

ADP Announces Post-Spin Name of its Dealer Services Business 

HOFFMAN ESTATES, IL – August 19, 2014 – ADP Dealer Services, Inc., a division of ADP®

and a leading global technology solutions provider dedicated to helping dealerships and manufacturers drive

measurable results, is pleased to announce that Dealer Services’ new company name will be CDK

Global, Inc., once the…

Chances are you've heard of digital marketing. You may use it in your current marketing strategy. But are you really ahead of the curve? Is your dealership actively engaging shoppers who have visited your website? There's a cutting-edge tool now…

Welcome to this week’s edition of Beggs on the Used Car Market, with insights from Ricky Beggs and Black Book. We trust each of you had a busy and profitable week. Our team of editors, analysts and survey personnel were on the lanes and online gathering market data and studying loads of actual transactions, while reporting the current market.

By the end of the week the summaries of data showed us a…

Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.”  As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience a vehicle that they are interested in.  In the past, most consumers would visit the dealership in the evenings, when the lot was closed to avoid “being…

You don’t have to be a psychic to predict the future. We know with absolute certainty what’s going to happen with virtually every customer we encounter. We know what their concerns and fears are and I know exactly what they’re going to say and how I’m going to respond to it.

We know for example that a large percentage of our customers will say “I’m just looking” or its twin “I’m not buying today.”

We also know at some…

FOR IMMEDIATE RELEASE

Urbandale, IA--August 18th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today introduced the first video marketing platform for auto dealers that automates the video production process, increases organic SEO rankings, increases conversion rates and generates more leads to the dealership. With the addition of several recent and planned product roll-outs, Flick…

A recent article on the Huffington Post asked why consumers are still buying GM vehicles despite all of the recent recalls. There’s no question that there are many concerned owners of GM vehicles. According to the article, GM has “issued 44 recalls in…

One of my biggest complaints about some vendors in our industry is that they make reputation management seem like it requires extremely specialized talents in order to make it work for car dealers. They would have you believe that you cannot manage, monitor, or influence your own reputation and that it takes extreme talent and a complex strategy to make it…

Today's Daily Tune Up @CarBizToday http://bcove.me/lahzhkit on the effects of being negative around customers.

Websites are used as effective tools for marketing and branding your dealership and its services. They have also been a means of shopping. However, the number of mobile users are rapidly increasing and this means more people are accessing the Internet through their mobile devices. Having an App will serve as a promotional tool for your dealership, and this enhances branding. People take for granted what they see every day, but subconsciously it influences them greatly, so having the…

I know. It's a buzzword. It's impossible to keep track of number of times experts in the car business have used the word "engagement" when describing how to get more customers. Engage on social. Engage on search. Engage on YouTube. Engage on your website. It's a mess but it's still important to be engaged with potential customers.

On the other hand, it's even…

There’s no doubt that customer satisfaction is important to all car dealerships. Whether a dealership actually cares about making the customer happy, or merely wants to ensure that their CSI scores stay acceptable to the OEM, these scores play a major factor in the overall health of a dealership. Poor online reviews can sway a buyer to go somewhere else. Poor CSI scores can…

This thirteen second video contains a nugget of knowledge that I’ll attempt to briefly polish up here. The clip comes from a nineteen sixty-three Chevrolet sales training filmstrip. The title of the filmstrip is “Press the Yes Button.”

The power of this technique is undeniable. It employs two of the six universal principles that guide human behavior . Ethically implementing these six…

Greetings Friends,  

When your numbers are bad it might be your staff's attitude. When your numbers are good it may be your process. Click the link below to not only find out why your numbers are bad, also how to fix them!

https://www.youtube.com/watch?v=2pNoNpdgdJA…

Have you been using price points and incentives as a crutch in your video advertising? If so, you are limiting your creativity. There's so much more that you could be doing to showcase your product and your brand. 

On this week's Think Tank Tuesday, I explain how you can channel your inner creativity to increase the effectiveness of your advertising. …

Who handles pricing and repricing of used inventory in most dealerships? How often do you feel the cars should be repriced?

Does the current staff have the time to get it done?