NADA 2013 was a whirlwind. There was more activity, more excitement, and most importantly more hope than I’ve seen since 2008. Dealers were excited to see more, to learn how to go beyond the survival mode that has been fading in recent years and to concentrate on thriving mode. It was the most encouraged I’ve been about the industry in decade, but…

Two things keep people from being successful: laziness and the lack of leverage. The good news is that neither of these are incurable diseases, but they can be if left untreated. Let’s take a look at both and how to get rid of each one.

Leverage creates the tipping point that gets you moving and taking action. Leverage can come from wants, needs, fear, love, hate and other emotional triggers. All leverage points are good if you channel them correctly, even if they…

Value!!! Over the last week and change, I have been reaching out to everyone I know and don't know, in an attempt to raise awareness of Automax, Dave Anderson and the upcoming Automotive Super Conference in Charlotte, NC next month. This TWO DAY EVENT, complete with meals and a ride in the Charlotte Speedway Pace Car, is essentially a give-a-way at $250 for registration. The quality of the speakers alone command thousands of dollars. My friend and mentor, Craig Lockerd, the President…

When’s the last time you got into a fight? If you work in the automotive industry, chances are you’re reading this in between rounds. In sales, every day we are enveloped in a triple-threat cage match-mentally beaten, battered, and bruised, only the strong survive to fight another day. Not only are we faced with the negative stigmas of our industry, but we also have…

Humans are competitive by nature. Throughout history, as a species, we’ve been competing in one way or another whether that’s with each other or nature. So it came as no surprise to us when one of our clients – Princeton Mini – approached us and said that they “had to” win a regional OEM contest being held in conjunction with a national sales event, and enlisted our assistance.

The “Not So Normal” sales event held by Mini was designed to advertise the exceptionally…

From a marketing and advertising perspective, Facebook is a game. It may not be very fun for businesses, but just because you don’t like something doesn’t mean that you don’t have to play along to be successful. On the other hand, some businesses have plenty of fun on Facebook. Whether you do or not makes absolutely no difference, though some will say that if…

Long tail keywords are becoming a very integral part of small business SEO. Essentially, long tail keywords are longer (duh!) and more specific keywords. These keywords are less common than short keywords individually, but when taken as a whole, they account for…

I was just two months shy of my 16^th birthday when I found myself hanging from a balcony 20 feet off the ground with a half dozen strangers below holding a fireman’s net yelling for me to jump.  I leaned back, closed my eyes and let go.

Now I wasn’t jumping for my life, it was the opening event of a “Father and Teens Wilderness Experience” put on by Brigham…

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Make Money Mondays With Sean V. Bradley - Do You Know The #1 Reason Why People Don't Buy?

Nada Says the # 1 Reason why people don't buy a car is because they are LANDED ON THE WRONG Car! Meaning that they were NOT "qualified"…

Every strategy needs a goal or else it’s just an aimless plan. We’ve covered the need to set Facebook marketing goals and described both the…

"When you think of social media, what do you think of? Facebook, Twitter, LinkedIn and Pinterest. Being the seasoned professional that you are, you know very well that’s not it at all. Social media is about engagement, no matter what set of metrics the C-suite has you chasing. Follows on Twitter, shares on LinkedIn, likes on…

Automotive Internet Sales - What To Do If Someone Asks "Is That Vehicle Available" or "Do You Have..." from Dealer Synergy on Vimeo.

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This is a VINTAGE Sean…