Many car dealerships understand and appreciate the ability to track the success of their marketing campaigns, particularly monthly specials.  The problem: they just don’t do it!  Data suggests ‘Specials’ is the most clicked on link on a dealership website.  Car Dealers simply cannot afford to ignore their specials.

Make sure your website provider offers a solution that is not only user-friendly, but also allows changes to be made very quickly, in some cases just a few seconds.  This…

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Make Money Mondays With Sean V. Bradley - "Skills To Pay The Bills" - Automotive…

Did you watch some of the Olympics or hear news reports from the games? The Olympics are always fascinating for two reasons: The performances are amazing, and the back stories for each and every Olympian are just as amazing, if not more so. My question for you is, are you an Olympian?

One definition of an Olympian, of course, is someone who competes in the games. Other parts of the definition can be:

• Majestic in manner

• Superior to mundane…

Facebook has been trying to crack down on text within images for some time. They made a big deal out of it when they first rolled out Timeline but it was still possible to get by without getting noticed. Today, it's a lot harder.

While I've never been able to fully make sense of the rule, it's their site so we have…

We all want to be popular, whether it is to make up for the many times we were picked last in elementary school gym class, to make up for all those embarrassing school photos or for that one glamor shot we took in the 90’s. All joking aside, we all want to be popular because it is human nature to want to be liked and accepted by our peers and this does not have an age…

Social media icons and signs that say “Like us on Facebook” or “Follow us on Twitter” aren’t nearly as common in brick and mortar stores today as they were a couple of years ago. Many companies who tried to make it work (or are still trying) found that the presence of signs didn’t do much to improve their following.…

The goal for this project is to help ourselves, and others recognize the importance of knowing our unique offerings; strengths, values and characteristics. To create awareness with regard to (ROI) return on involvement when we choose to "differentiate" ourselves in business and community. To learn how to embrace the…

This is the story of an eagle

The Eagle has the longest life-span of it's species

It can live up to 70 years

But to reach this age, the eagle must make a hard decision

In it's 40th year its long and flexible talons can no longer grab prey which serves as food…

Set or not to Set!

Sean V. Bradley Was The Special VIP Speaker For Dealer Peak At NADA 2013 - Recap With Kate & Joel from Dealer Synergy on Vimeo.

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Call it human nature to mislead in order to promote a product. Call it deceitful selling. Call it ignorance. Call it whatever you want to call it, but the concept that has been being spread around the automotive industry that you don’t need content on your homepage is absolutely incorrect. In fact, the homepage is the most important page on your website from an…

They say you learn something new every day. I learned something about Pinterest the other day that blew my mind a little. Users like links. This might seem like a no-brainer to some, but it goes against what I’ve learned in my years on the various social networks. On most networks, there are images and there are links. Images normally perform the best across the board. Links, on the other hand, do not.…

I am blessed having this man a long time friend.  He's the best example of a Servant Leader each of us need to be.  Let no excuse prevent you from attending this conference he humbly leads and humbly offers to all. 

This is the time to rise up and become better examples of ourselves, to lift one another up, to hold ourselves accountable to proven ethical principles we must adapt into our lives and business.  Face the truth, we need each other. 

Rearrange what you must, just be…

Do you remember the person who consulted with you about social media and told you that brands are having tremendous success on sites like Facebook, Twitter, and Pinterest? That's the type of person that you're reaching the most according to a report by NBCUniversal Integrated…

Whether you're role in your dealership is that of a Client Care Representative, BDC Rep, Salesperson, etc the first and most important sale you have to make is to yourself.

1. Do you believe you are the best at your craft?
2. Do you believe your dealership is the best place to work?
3. Do you have the mindset of a winner?
4. Do you make things happen or do you…