There’s always a risk when it comes to aggressive advertising and marketing that many are unwilling to take. On television, radio, search, and display ads, there will be those who do not appreciate what you’re putting in front of them. On social, this is greatly amplified because people have the ability to respond.

It is nearly impossible to post…

You know who just won't stop bothering Webmasters? Google. Those guys are always updating things and sending out alerts. In fact, the sultans of search send out hundreds of thousands of messages to Webmasters every single month. Until recently, we weren't sure how these messages related to Business SEO, but Matt Cutts just released a new video dropping some knowledge on us. 

In the video, Matt answers a Webmaster-submitted question about the content of all those messages that are…

It’s currently the middle of winter and you know what that means. Time to go to the beach!

Okay, so that’s not a normal conclusion that one might come to in most places across the country. Even in sunny California, the beaches are pretty barren in the middle of winter. That’s all real word stuff. We’re talking about…

“How about a magic trick? I’m gonna make this keyword disappear.”

*SMASH*

“TA DAA! It’s…It’s gone.”

The famous scene from The Dark Knight applies very nicely to black hat search engine optimization tricks today. Those who are still trying to “beat the system”…

I just came back from NADA in Orlando, FL, which was a great show. However, with all the wonderful things I ran into at the show, I honestly think that one of the highlights was seeing U.S. Army Veteran and Automotive Sales Trainer Joe Verde make the winning bid of $26,000 on a 2011 Fat Boy Harley-Davidson motorcycle. You can view the video here: http://ow.ly/hIWub .The live auction event, sponsored by NADA and ADESA, was held to benefit…

Here are observations of the OE market from the perspective of a company with 9,000+ product installations in the Aftermarket.  Both the OE and the Aftermarket have strengths and weaknesses in their approach to automotive service and repairs.  Our article is on page 38 of Fixed Ops.  …

How would you rate the skill sets of the sales staff at your dealership? Let’s review a few of those skill sets:

• Phone skills — taking inbound calls and making outbound calls

• Follow-up skills — Following up sold and unsold customers with an organized game plan utilizing multiple streams of follow-up methods

• Marketing — Utilizing a planned and sequenced marketing campaign utilizing multiple media methods for low- to no…

Fact #1: February 6, 2013, I phoned and made an appointment at local chain aftermarket shop for my bride to bring her car in Saturday, February 9th, 2013 at 9:00 a.m. for an oil change and tire rotation.

Fact…

For those with a business that has an active blog, you may say that this seems light. It is. It seems that there’s a huge gap between those who are adding content to their site and those who don’t so we’re going with a strong minimum. If you’re adding two pieces of content per month, you have the ability to make a difference.…

This article was written by NCMi Instructor, Steve Hall.

Being an instructor at the NCM Institute has some definite advantages. I am blessed with an abundance of information, from all levels of the dealership. Week by week, we get to interact with owners, general managers and department managers. Not only do we share our information and best practices, but listen and learn about what is going on in your…

We spoke with hundreds of dealers at the recent NADA Convention & Expo in Orlando. One of the recurring conversations at our booth was that many dealers are overwhelmed by all the technology available. From CRMs to reputation management to implementing new technologies in the service drive, how do you know where to begin? What’s most important? What’s really going to add to your bottom line and what’s going to be a waste of money?

I read a book many years ago that provided what is…

Get your copy of DMEautomotive's new book!!  Download or contact me for your copy!  Great to see you all at NADA 2013!!!

 …

DMEa’s Customer Journey receives Best Service Marketing Award from Dealer Marketing Magazine

DAYTONA BEACH, Fla., February 13, 2013 -- DMEautomotive’s (DMEa) Customer Journey lifecycle marketing system was presented with the prestigious 2013 Technology Leadership Award for ‘Best Service Marketing’ at the National Automobile Dealers Association (NADA) Convention & Expo in Orlando,…

When putting together strategies and making adjustments (and the occasional complete overhaul) of social media pages, processes, and content, there’s nothing better than to get a client truly “plugged in” to the social media world. There’s an excitement that surrounds it, particularly after a couple of weeks when the results…

I didn't make it to NADA 2013 this year but I know a lot of my friends who did and as always, they had a great time.

It's funny though, so many people I know spend a ton of money to fly to NADA, or Digital Dealer or some other workshop only to come back and keep doing the same thing they did before the workshop.

I'm sure this won't be a popular comment but I'm going to make it:

Stop wasting your time, and your money, going to these workshops if you're not even doing the…

California recently joined New York in requiring that all sales commission pay plans be in writing. This may seem like common sense since many dealers realize that from a legal and practical standpoint, all commission agreements should be in writing whether it’s required or not.

Even if you already utilize written pay plans, the questions are how well are they…

http://www.automotivedigitaltraining.com

This is a "Demo" for Jim Ziegler's Video On Demand Training on the Automotive Digital Training Platform

Jim Ziegler - Secrets To Success - Automotive Sales - Automotive Digital…