Are you allowing the natural momentum of the automotive market dictate your performance, profits and income? For those of us who have lived through and understand the cyclical nature of our busines, what have we done to maximize our potential during upswings and minimize our exposure during down turns? Do we really know what our true potential is?

Over the past three years I have spoken with many dealers about selling cars to service customers... One of my best friends, Daymond Decker spends a good portion of his work time traveling from dealership to dealership all over the country training and implementing a process for converting service customers who have equity in their trade-in to sales opportunities. Starting…

There was a promise silently made by social media a few years back. It was so prevalent at the 2009 round of conferences from NADA to Digital Dealer that many might have thought that social media would eventually encompass the entire internet marketing required by a dealership to be successful. The…

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Make Money Mondays With Sean V. Bradley - Crush Your Competition With Surgical…

Everyone acknowledges that Pinterest is one of the fastest growing social media sites, but just how relevant it is still seems to be up in the air. According to recent studies, Pinterest was behind Marketing with Twitter and Facebook as well as Google+, but a new survey is offering a different opinion on the matter.

The Survey in question is the "Pew…

February 18, 2013 (Eatontown, NJ) – PCG Consulting announced today the six winners of the 2013 PCG Spotlight awards. The PCG Spotlight Award recognizes the most exciting products at the automotive industry’s largest trade show, the National Auto Dealers Association (NADA) Convention. This year, the convention was held in Orlando, February 8-11^th with over 600 companies exhibiting and over 2,000 products on display.…

Then What?

What is:           $20,000,000,000+?

That is the amount of money the automotive industry spends a year on advertising getting people into the dealership, to talk with a salesperson and sell millions of vehicles in the same year!

When I started we sold about 28% of walk-in traffic now the dealer only sells 15% of walk-in traffic. It seams to me the only one that is doing better is the advertising industry.

What is:…

I think we can all agree, good communication is key to healthy personal relationships.  Its no different when it comes to relationships between a dealership and their customers.  A good example, sales professionals who stay in contact and effectively communicate with their customers during and especially after the sale will always be the top performers.  By staying connected, they are building long-term relationships which will result in future benefits.  For the sales professional, those…

When I first explored Triberr over a year ago, I ran away quickly. It seemed to be an automated tool that took over my social media profiles and posted on my behalf in ways that I absolutely refuse to submit to, even on Twitter where a person’s feed is given a bit more leeway. People would post something…

The Universe Made Car Sales People And This Is Who We Are!

 

I am proud to be a salesman, because more than any…

Facebook purists will pan this post. They will say that the best way to post to Facebook is to post whatever you’re doing or thinking right now, that “planning” posts is not only insincere but that it undermines the point of Facebook altogether. Their points are valid and noted. Now, let’s talk about reality.

Busy people who have their own social media…

Life's journey is not to arrive at the grave safely in a well preserved body, but rather to skid in sideways, totally used up and worn out, shouting '...man, what a ride!'

LIVE Internet Sales 20 Group - Expert Panel - JD Rucker, Ralph Paglia, LA Williams & Frank Laporte - Automotive Sales from Dealer Synergy on Vimeo.

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LIVE…