All Blog Posts (12,747)

Should I have One Blog or Multiple?

When I first started in digital marketing back in 2006, I had a dream of helping people take over the internet realm for their particular niche. At the time, I had 4 automotive clients and with the thought that content and links were so powerful for SEO while social media was the future, I pictured a product where my clients were blogging several times a week and…

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Added by JD Rucker on January 9, 2014 at 7:00am — No Comments

Effective Cross-Selling in the Dealership

Vehicles are more reliable as recommended service intervals continue to grow.  This hits every area of the dealership making cross-selling among departments essential to sustaining and growing profits.  Click the link to learn how some of the best dealerships are supercharging their cross-selling efforts with a powerful, always-on technology platform.

The…

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Added by Lance Boldt on January 8, 2014 at 11:30am — No Comments

2013 Mobile Year In Review

A Reflection On Mobile In 2013 And Where The Industry Is Headed In 2014

Mobile has gained some major horsepower in the automotive industry in 2013, and with technology continually expanding at rapid rates, 2014 is…

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Added by Josh Knutson on January 8, 2014 at 10:00am — No Comments

Target’s Crisis Management Failure In the Wake of Data Breach

Target’s massive data breach, which caused an estimated 40 million credit and debit cards to be compromised during the holiday period, will end up costing them more than just headaches. Target first became aware of the breach a week prior to announcing the breach to the public. This slow response time imperiled consumers.

 

I was personally affected by this…

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Added by sara callahan on January 8, 2014 at 9:05am — No Comments

A Reminder About the Three Big Social Trends for 2014

I would love to tell you that this is breaking information, the type of news that you absolutely must hear in order to succeed in 2014, and that if you don't heed my advice your dealership will probably crumble in the earthquake of financial ruin by mid-March, but I just can't say that. This is a subtle post. It's a reminder of things that you should know, but just…

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Added by JD Rucker on January 8, 2014 at 6:47am — No Comments

The Importance of Wheel Alignment in Car Repair

Car owners should always ensure that their car is in good working condition. This increases car efficiency and takes preventative measures for future problems. One important part of your car that must be checked during regular repairs is the wheel alignment.Wheel alignment ensures that the car wheels are parallel to each other and at right angle to the ground. Properly aligned wheels will move straight even if the…

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Added by Pat McKemy on January 8, 2014 at 5:00am — No Comments

Dollhouse Furniture Ideas

Victorian dollhouse furniture is the archetypal best for your dollhouse. The Victorian era was archetypal in appearance and design, these pieces of furniture are adorable to the eye, accept rounding corners, and much design. Victorian dollhouse furniture are acutely the top sellers in dollhouse miniatures, and will abide to administration top due to their audible and admirable design.

Within kitchen sets for dollhouses, there is a much array in agreement of size-some kits alone cover…

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Added by katherine Prime on January 8, 2014 at 12:00am — No Comments

General Motors to Stop Monthly U.S. Sales Calls ~ How do you feel about it?

In move sure to disappoint industry analysts and journalists alike (us…

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Added by MANNY LUNA on January 7, 2014 at 10:00pm — No Comments

Sean V. Bradley Is Speaking & Dealer Synergy Is Exhibiting (At Booth #4401) at the 2014 NADA Convention in New Orleans

http://www.automotivedigitaltraining.com 856-546-2440

http://www.dealersynergy.com

Sean V. Bradley Is Speaking & Dealer Synergy Is Exhibiting (At Booth #4401) at the 2014 NADA Convention in New Orleans

Lets connect at #NADA2014 in #NewOrleans I will be a #Convention #Speaker and Dealer Synergy will be exhibiting at booth #4401

We will have…

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Added by Sean V. Bradley on January 7, 2014 at 7:41pm — No Comments

Do You Have Horrible Traffic? Here's What To Do

Times have changed when it comes to leads. "Think digitally;" that's where shoppers start these days. Some elements can be learned, while others will take some training. Learn about the tools you'll need to succeed.That's this week on Think Tank Tuesday.

Added by Paul Potratz on January 7, 2014 at 2:28pm — No Comments

Why Every Dealership Should Have A Giant Inflatable Gorilla

One of the challenges that dealers and managers face when analyzing their marketing budgets is sourcing traffic. Do you find anomalies in your sources when reviewing the sourcing of your store’s traffic? Is every customer being reported in your CRM as generated via a Walk-in, Billboard, Auto Mall or AAA?  AAA sounds great until you realize you don’t even have a program with…

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Added by Mike Gorun on January 7, 2014 at 1:32pm — No Comments

The 2014 Inventory Shopping Experience Study by Cobalt

Unless you were trapped under a full-size SUV in 2013, you've heard by now that your vehicle detail pages (VDPs) play a critical role along a customer’s path to purchase. The experience a visitor has on a VDP can go a long way toward 

making or breaking the potential connection a shopper feels with a vehicle, and in turn, your dealership. So we set out to…

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Added by Joseph Cala on January 7, 2014 at 12:30pm — No Comments

Role-Playing "I have to do WHAT?"

The Value of Continued Training

Every week while training advisors either live or in webinars, I am reminded of how many people have a real fear of role-playing.  Most people overcome this fear and even get quite good with continued…

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Added by Sally Whitesell on January 7, 2014 at 12:19pm — 6 Comments

Gubagoo Launches Another Industry First: ‘Inventory Control’ Integrates Dealership Inventory Directly Into Live Chat

 

Gubagoo’s patent-pending technology continues to rev up engagement and conversion on dealership websites by feeding vehicle information directly into chat with unprecedented speed, relevance and details

West Palm Beach, FL – January 7, 2014 – Gubagoo Inc. continues to raise the bar for dealership website engagement and chat with the launch of Inventory…

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Added by Crystal Hartwell on January 7, 2014 at 11:46am — No Comments

Getting Rid of the Plaid Jacket

For several years Tesla has been using “galleries” to circumvent the laws, so they can continue to sell directly from the factory. General Motors recently launched “Shop-Click-and-Drive” a program that allows customers to do about everything they could at a dealership, right from their computer. I recently read an article titled, Say Goodbye to the Car…

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Added by Chris Younggren on January 7, 2014 at 8:00am — 2 Comments

"TTAP" Your Vendors: Nominations Open for Top Tier Automotive Partners

This is an industry that has no shortage of vendors. There are more choices amongst those supplying dealerships with websites than several other major industries combined. It's competitive out there, which is a great thing for dealers. Unfortunately, it can also be confusing. Who is really delivering the goods and who is peddling smoke and mirrors?

It's a…

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Added by JD Rucker on January 7, 2014 at 4:00am — No Comments

How to Decorate & Paint a Guest Bedroom

Decorating a bedfellow Dream Bedrooms is generally a greater claiming than decorating your own room or those of your children. Altered people accept altered tastes and you wish all who break over to feel accustomed and adequate in the space you board for them. This is not an absurd task. As a amount of fact, you may in fact adore the action about as much as your guests will…

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Added by katherine Prime on January 7, 2014 at 12:39am — No Comments

Auto/Mate Announces Forty Percent Year-Over-Year Increase in Auto Dealer Installs, Continuing Growth Trend

For Immediate Release

Visit us at Booth # 3253 at NADA Convention & Expo

ALBANY, N.Y. – January 6th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today a 40 percent year-over-year increase in auto dealership installs in 2013, boosting the number of its auto dealer clients to more than 1,000 nationwide. The dealership management system (DMS) provider also announced…

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Added by Mike Esposito on January 6, 2014 at 1:01pm — No Comments

Haystak Digital Marketing Launches New Auto Dealer Website Platform

Haystak® Digital Marketing, a leading provider of digital marketing services for the automotive industry, announces the upcoming launch of an all-new website platform which will enhance and integrate with Haystak’s entire suite of digital marketing products and services.

 

“The new website platform is a natural extension of Haystak’s core strengths and services that will further increase the value of our digital…

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Added by Joseph Little on January 6, 2014 at 12:50pm — No Comments

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