General Managers: YOU, and I mean YOU, are being skated out of dozens (or more) of sales every month by your sales staff, sales that you spend advertising money to get. Essentially, you could feel that you are skating yourself. After all, they work for YOU.

Well, guess what: With no more money spent, if you change your…

Lately there have been some pretty hip writers talking down the old, dusty website lead as if dealers should forego this antique in favor of the more Avant-garde “engagement” or the equally vaporous “VDP views.” Their argument – when they bother to attempt one – basically boils down to “consumers don’t submit leads; they engage.”

Okay. Great. But, um,…

Have you ever wanted to increase the number of views on your YouTube videos? Of course you have! Who wouldn’t? But when there are over 100 hours of video uploaded to YouTube every minute, it can be hard to get yours at the top of the list.

There are a ton of factors that increase the number of views on your YouTube video rank. On this week’s Hard Facts, Samantha gives you 11 things you should adjust in order to optimize your SEO.…

Knowing your audience is important when it comes to creating engaging content. A recent study revealed that those aged…

General Managers: There’s an old joke about ancient times and a Roman galley ship, where the rowers are resting, and the second in command tells them “I have good news and bad news. The good news is that you get an extra hour of rest, and double fresh water and rations. … The bad news is … the captain wants to go water skiing!”

That applies to you. How?…

Why Automotive Marketing Must Evolve to Win with Today’s Mobile-First Auto Shoppers

Today’s car shoppers spend more time researching their next vehicle on their smartphones than at the dealership lot. Automotive marketers must follow suit and evolve their strategies to win with this growing segment of consumers.  As the auto industry seeks ways to…

A question that often arises in talking about Multi-Touch Sales Attribution, one of Clarivoy’s core products, is: “How are you doing anything different from what Google Analytics already does for me?”

Well, Multi Touch Sales Attribution incorporates offline sales data and connects ALL the online AND offline marketing touchpoints on a consumer’s purchase path to…

Great customer experiences can win customer loyalty. That’s why dealerships install restaurants, movie theatres and Starbucks. But while that customer experience is integral to keeping the customer’s business and loyalty, it doesn’t take much to shatter that loyalty and see that once loyal customer desert to a competitor.

Why? Because deep down, people don’t…

Hiring a luxury car acts as an icing on the cake. To add more fun and excitement to your casual or business trip, a luxury car is the best way. The chauffeur provided by the company ensures safe and pleasant drive. Exploring new places with relaxed and peaceful mind makes your trip memorable.

The best way to impress your business clients

To reach on time and display your classy personality, luxury cars are the best way to accomplish this objective. You…

Smaller cars, such as Sub-Compact Cars, have faced much higher depreciation recently compared with Full-Size Pickups. This might make an auto lender prefer the pickup over the small car for their portfolio. However, residual forecast data from Black Book show that the pickups will face a steeper depreciation curve in the coming years. Which one is better for a lender's portfolio going forward?

Sub-Compact…

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 61.5% approval rate for October, a -4.9% decrease from the previous month (64.7%). A year ago, the approvals rate was just 75% during the same month.

Throughout 2016 the lease credit approval rates have been volatile, fluctuating from month to month. As a whole, this year’s approval rates have been down in comparison to…

Urbandale, IA--November 15th, 2016--Kia of Puyallup has increased the volume of its website visitors by 23 percent, video views by 500 percent, new car sales by six percent and used car sales by three percent since implementing a new video marketing strategy using Flick Fusion's…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Swapalease.com, the nation’s largest online car lease marketplace, today released its first-ever quarterly report on auto leasing, available by clicking here. The auto lease trends report covers a variety of lease pricing, brand, and consumer demographic data on auto leases during the third quarter, 2016. Swapalease.com will begin producing similar reports each quarter to offer data and insight that…

This Week in Social Media

News for the Week of November 14

Instagram Adds More Features to Stories

New Instagram Stories features, including Boomerang, Mentions, and Links have been added…

 The power of the Internet coupled with how to sell to Millennials – now the largest generation in the US – has sent many in our industry into a tailspin. Since more people prefer to research and shop online, visits to an actual dealership are at an all-time low. Buyers today visit slightly more than one dealership before buying, down from 4 to 6 visits a few years ago. As a result, dealers are not seeing as many walk-ins, and it’s becoming difficult for manufacturers to…

How far should a salesperson take the transaction before they get someone else involved? When is the right time to make a "turn over"? What is the best way to make a turn? Should turns even be made?

These are questions common to virtually every car training event I've been involved in. My colleagues and I (in the training field) each have our own experiences,…

How many times per day do you decline to answer your phone because you don’t know who is calling? How many pieces of mail do you throw away unopened on a daily basis? Are all the promotional mail pieces going straight into the trash can once a week?

Well, do you think your customers act any differently?

Sure, you get some bites on the line…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to…