I hate to be the bearer of bad news, but the next down market in automotive retail is coming. No one knows precisely when – and none of us is certain what will trigger it – but, it is coming. Moreover, given the current market realities, it might be coming a little faster than most of us in the industry imagine. Take, for example, these fast facts:

• The average length of a new car loan in 2014 was 66 months.
• The number of subprime borrowers missing payments is at…

By: Dave Benson

Push Beyond Your Feelings

The last thing I wanted to do was jump in the car and go to work. See I want to stay in bed. I wasn’t feeling too well, I was a little bit croaky in the throat. And I just wasn’t feeling on top of my game.



You know often, you might take the day off or even when you do go to the dealership, you just don’t feel “up” to everything that you got to do.



So maybe you avoid that…

Equals More Productive Employees!

What I Found When Mystery Shopping A BMW Dealership This Week…



Today, Phil and I are out shopping for a new car…. In fact, I’m currently test driving a BMW 328i and will be comparing the vehicle and the service with the C Class Mercedes Benz.



This experience really reminds me of how important every step of the sales process is, and how you must give it your absolute very best!



You know I’m out driving a $90,000 BMW right now and there is…

"I'm just looking, I won't be buying today." "I need to compare your vehicle with a competitors model and then shop around" .."I'm not an impulse shopper".."I just started looking."



Everyday sales people hear this exact quote from customers soon after the meet and greet.



What happens next is reminiscent of the old tale of two wolves.



An old Cherokee is teaching his grandson about life. "A fight is going on…

Take Flight to INSIGHT!

As announced on AutoDealerLive: Courtesy of Car Lister, the first 50 dealers and managers who fill out the contact form at http://insightcustomerloyalty.com/freeairfare/ will receive…

The annual review, some use it as the time employees are evaluated for merit based increases. To hear Fixed Performance's innovative take on this subject, simply click one of the links below!

Mobile:…

Hi! Dave Benson here from Reaching Your Potential and in today’s episode of Telling It Straight is brought to you from the M1 Resort in Maroochydore on Sunshine Coast in Queensland.

The reason I’m sharing this sales tip from the balcony of this wonderful penthouse apartment is to talk about how tenacious sales people are the ones that get all the rewards. Tenacious sales people are the ones that don’t just take orders but they’re the ones that sell and sell in…

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Win the Game of Googleopoly Book Will Be 71 Hudson Book Sellers In Airports Across U.S.

http://www.DealerSynergy.com 856-546-2440

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http://www.InternetSales20Group.com

Sean V. Bradley Introduces Chris Sondesky, The New Vice President of…

http://www.InternetSales20Group.com 856-546-2440 

Jim Ziegler Is A Headline Speaker At The Internet Sales 20 Group 7 In New York, May 18th-20th (3-Day Workshop)

Let's bring it back to the basics when there were no apps and all you had to rely on was an old fashioned pen and a piece of paper. On this week’s Think Tank Tuesday, I explain a way to stay more organized while decreasing the amount of fire drills throughout the day.…

DealerInspire’s network of dealers now have immediate access to CarStory’s unique reports, which are based on analysis of millions of used vehicle listings and millions of real-world, real-time searches by online shoppers.

Austin, Texas – March 3, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used…

If you’re like most dealers I speak with lately, you’re either looking to add a Business Development Center (aka BDC) or trying to find ways to make your current BDC more successful? If so, then there are just a few simple “must haves” that are truly non-negotiable if you’d like your BDC to succeed today and over the long term.

MUST #1: BDC’s Must be Profit (not Cost) Centers

The primary reason BDCs failed in the past is they simply weren’t very successful at…

The time has come to leave

CareerBuilder,Monster and

the Classifieds behind! …

A recent study on customer loyalty to dealership revealed interesting insights into the behavior of automotive shoppers.

Customer data, compiled from car buyers of varying ages, gender, geographic location, and media consumption, aimed to measure the impact of these factors on customer loyalty in the automotive industry. After studying dealership customer media surveys since 2006 and reviewing more than 73,300 media usage surveys, Mudd Advertising concluded that differences in age,…

The annual review, most use it as a way to assure the employee has a strong understanding of their performance throughout the year. What do you use your annual review for? Click one of the links below to read the full article, won't regret it!

Mobile:…