People buy from businesses they like, trust, and know -- which is a big reason why establishing rapport is so important in the sales process, both on the showroom floor and on your dealership’s website.

The number one reason live chat will fail at your dealership…

KYB Americas Corp. recently received an award for their re-launched website.  The Best Website Presentation of a Product Line for Import Cars or Trucks award was presented by the Auto International Association (AIA), a segment of the Auto Care Association, at the 2014 AAPEX show.

This great news is on the AutoNetTV blog for two…

While QR codes haven’t exactly gone mainstream for a variety of reasons, one company has found a creative way to use them. Argentinian beer company, Andes, has started incorporating unique QR codes onto its bottles that allow buyers to record video messages through an app. They can then pass along the message to whomever they wish, simply by giving them the bottle.…

While the Internet changed how a dealer sells cars and how a customer shops for a car, the smartphone has completely revolutionized the car shopping and ownership experience.   Customers are empowered with information and options in the palm of their hands.  Dealers however, are also empowered with more targeted methods of attracting new customers and selling more vehicles.     

 …

by Jim Leman, Dec. 31, 2014 - Wards Dealer Business

Malware can steal customer social security numbers from finance and insurance department computers.

With malware known as Keylogger placed into a finance and insurance computer by a hacker, a cyberthief may capture every social security…

Urbandale, IA--January 5th, 2014--Flick Fusion (www.flickfusion.com) today announced a collaboration with ZMOT Auto (www.ZMOTauto.com), a leading automotive digital velocity firm, to produce vehicle inventory videos with voiceovers in a conversational style for Spanish-speaking car buyers. Auto dealerships that cater to a Spanish-speaking clientele can now include inventory videos as part of a comprehensive…

I'm very proud of the study our team just released that tracked and graded over 400 Automotive Mystery Shops for 30 days. In the study, we read every email and listened to every voicemail. Also, we graded dealers' REAL response time: that is, the time it takes them to actually pick up the phone and call the prospect. Since we used a valid, working…

Why Are Customers So Defensive?                                                                                                                      

By David Lewis

During my training seminars all over North America, regardless of whether I am working with Salespeople,…

http://www.BradleyOnDemand.com 856-546-2440

http://www.MakeMoneyMondays.com

This Monday Sean talks about the question, "What did you say?" Have you ever met someone that sounds stupid? There's a saying, "It's better to keep your…

Myths are dangerous things. They are invented from misinformation and the unknown.  For example, only a few thousand years ago it was generally believed that if you sailed too far out to sea, you would fall off the end of the earth. It was only when man dared to sail out beyond where they had previously sailed that they proved the myth wrong. There was a time when people actually believed that the moon was made of cheese. That was disproven with the aid of powerful telescopes. Or how about…

When we look at texting as it pertains to the car business, it's easy to see that the mobile revolution has people letting their fingers do the talking. It's a method of communication that is becoming the primary way for millions of people in North America. How does a dealership translate this trend into lead generation on their website?

We're already seeing…

Compared to a couple of years ago, the number of dealers who have some sort of mobile strategy is exponentially higher. As an industry, we're starting to really understand just how important mobile is, but there needs to be more action and less discussion, in my humble opinion.

Here's an article I wrote on…

http://www.BradleyOnDemand.com 856-546-2440

Automotive Internet Sales Director Sells 400+ Units Per Month & 1 Million In Gross Per Month! (Interview Part 1 of 5)

I just finished an article to address the Technician shortage in American car dealerships. It is understood some might say change isn’t needed to address the fact we are in need of 30,000 technicians today! My thought is change is required to attract and retain quality people for the future. Sign up for our no cost conference calls or newsletter and receive an advance…

"Many are stubborn in pursuit of the path they have chosen, few in pursuit of the goal." Friedrich Nietzsche German Philosopher…

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Order "Win The Game of Googleopoly" Book and Unlock The Secret Strategy Of Search Engines!

Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the…

As you prepare for a new year at your dealership, you’re probably on the lookout for innovative, measurable ways to effectively engage your shoppers. That’s why we’ve compiled 4 customer-centric infographics to help you improve your marketing strategy and proactively engage the modern shopper in 2015.

Check out these…

While most businesses analyze budgets and shift money towards digital advertising, video and branding, Volvo has taken an interesting strategy: to decrease marketing. While it isn’t planning to cease all activities, Volvo has decided that, rather than attempt to take on any rivals with bigger budgets, it will shift money towards providing a more personalized customer…

L.A. retailer knows the value of a good name

Downtown revival and handy URL steer traffic to Honda store

From left, Sean Wolfington, Ted Bessen and Joe Shuster bought the Honda dealership's assets from bankruptcy court in 2011.…