Dangerous Adwords Marketing Advertising SEM Strategies and Stats…

Negotiating can be done in a professional manner that can increase customer satisfaction while helping to protect both parties’ interests.

Let’s first look at some of the problems that give negotiating a bad name and then look at the solutions. A lack of training in negotiating in the automotive industry has put sales people at a disadvantage. Usually, a sales person is taught how to negotiate in a learn-as-you-go method. Although all learning must be accomplished by doing,…

The NFL draft just started, but for 254 young men, it happened long ago because it was what they did without, recovered from, and pushed through that got them to the position of where they are today. While the masses played, a select few practiced and perfected their craft- paying today’s admission of sacrifice for a ride on tomorrow’s abundance. Some needed a ticket…

Marketing to referral customers is the most sure-fire way to build your sales today. It's much cheaper than advertising to cold prospects, referral customers are generally more satisfied with your services, and the closing ratios are much higher. But most importantly, IT'S EASY TO DO!

Follow these 5 tips to increase your referral business:

1)…

April 2013, American Fork, Utah – Even as technology under the hood and in the shop has taken huge strides in recent years, so has technology in front of the counter.  AutoNetTV^TM Media, Inc., producer of award-winning automotive service and repair content and cutting edge content delivery systems, reports its best sales quarter in the company’s history. 

The Utah based company had 742 product installations in the first quarter of 2013.  Bobby…

Customer: “Is my car ready?”

Advisor: “Let me check…. I’m not showing that its ready yet, ma’am.”

Customer: “Do you know when it will be?”

Advisor: “I’ll have to check with the technicians. We’ll be sure to call you when it is, however. It should be done by the end of the…

Did you ever perform this calculation for your dealership Service Department? Whenever we do this exercise, either in the field with one of the NCM Retail Operations clients or in the NCM Instituteclassroom, the result always knocks the socks off the dealership management team. Here’s how the math works:…

The 2013 Automotive Boot Camp is just three weeks away and we're proud to announce the third Training Exercise in this series of special webinars. We invite you to attend "Facebook Changes & Enhanced…

Writing a well-constructed press release is a challenge in and of itself. There are many reasons you should be writing them and using them in your company’s marketing plan. Simply writing one isn’t enough though. To maximize the exposure your organization can get through press releases,…

Written By: Steve Hall

When we ask service managers how important technician efficiency is to profitability, they most often say that “it goes hand-in-hand” or “if they aren’t efficient, you won’t make money.” I agree with their comments, but am constantly amazed with how they quantify “efficient.”

It seems that we have become accustomed to thinking a technician is efficient if they hit our flagged-hours goal for the week. At times this is true. Everyone can have a bad day, or…

When you have a first encounter with a customer, they are usually wondering one simple question. Can I trust you?

There are three stages of buying:

1. Character and Trust

2. Emotion

3. Logic

I don’t know that one stage is more important than the other but I do know that the trust stage usually happens first. When you build a house and the foundation is weak, no matter how nice a house you build it comes crumbling down…

Free webinar on Wednesday May 1^st at 2 p.m. EDT provides dealerships with critical best practices and solutions for successful inbound call handling

 

Daytona Beach, FL– April 24, 2013 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the sixth in a series of webinars the company is hosting with Automotive News. The 60 minute webinar…

Did you know that understanding your shoppers could make a big difference in what your bottom line is? What does online advertising mean to you? Do you how to deliver the proper message to your customers online? Watch this week's Think Tank to and find out how you can stop missing your opportunity to sell more.

Digital radio advertising is a wide open marketing opportunity for car dealers.  Digital radio has wonderful targeting capabilities that are far better than traditional radio.

For example, the geo-targeting is based on the home zip-code that was used when the consumer signed up.  

This is perfect for dealers who are trying to reach…

Headquarter Toyota Closes 12% of Chat Sales Leads

Cindy Rosado, Internet Director for Headquarter Toyota has been in the industry for 18 years. To keep up with the demand of today’s online shoppers as well as the ability to communicate with the mix of nationalities in Miami, Rosado knew she needed to start looking for a chat solution. What drew Rosado to ActivEngage is their ability to chat in 16 different languages along with the fact that 34% of the ActivEngage VSA…

Can efforts to capture customer loyalty be thwarted by employee loyalty?

Evidence gathered from top retail groups, including auto dealerships, indicates that employee loyalty directly affects customer loyalty and thus business results.

Dealer operators and their managers do their business, their stakeholders and their shareholders disservice…

How does the sale work?

1. What are the roles and responsibilities of each member of the team?

Managers - HRI provide 3 managers. Our team leader desks the deals and is responsible for handling meeting and closing our the event. Our F and I manager will structure the deals for maximum profits plus work hand and…

You are who you decide to be at any given moment. It does not take money, a degree, a certain age, a certain appearance, tons of experience, knowing the right people, past success or any other qualifying factor that you may be currently using as a subconscious roadblock to your desired success. Your belief system creates your results both past and present. If your current belief system is not what it should be to support your success, you must fake it, till you make it.

If…

ALBANY, N.Y. – April 22^nd, 2013 – In a recent survey conducted by Auto/Mate, more than 100 dealers were asked what the most important consideration was when choosing a new Contact Relationship Management (CRM) system. Whether the system integrates with their dealership management system (DMS) was ranked as the most important, with cost being the second most important consideration. To guide dealers through the…