Do You Have An SEM Strategy For Service? from Potratz on Vimeo.

Search engine marketing is an excellent tool to increase awareness and profit for your service department. Why focus only on those looking to purchase a vehicle when you can also target…

My Big Bang Theory

The ambiguous act of sales training is responsible for the high failure rate of salespeople everywhere, in every industry. Quit kidding yourself by engaging in activities to achieve a result that you have not yet defined.

For instance, most people refuse to acknowledge that success is an illusion chased by those that fail to identify what it is that they seek. They have never taken the time to clarify what it is that they define as success, yet they keep stating that they want to be…

You've decided to go outside your dealership to get something handled.  After a lot of thought, you realized it would be better to spend money with the right experts and handle things once, than to save money on paper and take your people away from what they do best for you.  Many times that's exactly what you should do.  But how do you know you have the right company for what you really need?      

To help you see how to rate a company or service, I will be using…

Keynote gives dealer attendees deep insight into mobile behavior and sets stage for three days of dynamic and inspiring keynotes; in-the-trenches, cutting-edge profit-building information and peer-to-peer collaboration

SALT LAKE CITY, UT – July 10, 2012 – DrivingSales today announced that the internationally recognized mobile experience expert and digital product leader, Luke Wroblewski, will be the opening…

Alliance revolutionizes vehicle stock photos, blending izmostock’s high quality car images with Maground’s amazing worldwide destination stock photography 

San Francisco, CA – July 10, 2012 – izmostock (www.izmostock.com) a division of izmocars, the world-leader in automotive photography and interactive media, today announced a partnership with Maground (…

Hey guys - 

Check out this blog post authored by ActivEngage CEO Todd Smith about how you can manipulate the Google Search function to your advantage. Your dealership's name is not the only keyword you should be optimizing for!

Read more here: http://livechat.ae/websitefail

Wow, that’s a lot of acronyms, but you know what they all mean, right? Following are four recommendations from John Gilbert, the Fixed Operations specialist with NCM’s Retail Operations division. To increase your effective labor rate (ELR), reduce your cost of sale (COS), and improve your gross profit margin (GPM) on customer-paid repair order (R.O.) sales:

1. Check…

Bank robber, Willie Sutton when asked why he robbed banks stated flatly,

“Because that’s where the money is.” Good answer. The car business has forever been changed by the Internet. The customer has the invoice, trim levels, and can even quote sales word tracks. On any new car the customer comes with a wealth of information and the strategy to sell and satisfy this customer has brought a revolution in how car dealers do business. Generally selling new cars is not so much about profit…

During my days in the trenches, I have heard many dealers come across this problem in regards to getting “Ghosted” on Craigslist. So, how do you stop it? Why does your post on Craigslist not generate any traffic for you? Is it something you did wrong or is no one reading your posts? Your posts are not showing up on Craigslist at all, why not? If the answers to my prior questions leave you in a baffled state of confusion, then read on. Let’s begin by learning what exactly is “Ghosting”.…

The majority of managers today did little prospecting as a sales rep . Therefore is is tough to teach what you haven't mastered . ALL the successful sales reps today are heavy into prospecting and follow up.       I asked a dealer ,  what would you do if you had a sales rep refuse to do a demo and wait on you to do advertising to get them customers ? He said fire him . I asked why . He said because he isn't doing his job the way we want . Exactly was my answer.

 When the dealer or…

Need to ship a car? If you need to ship a car, there are a few things you should know. Shipping a car can be a stressful task if you do not hire the right auto shipping company. The right car shipping company can make this sometimes stressful task, worry free and a smooth process. When doing an Internet search for a vehicle shipper, there are a lot of auto transport companies to choose from, do not be fooled by low auto transport quotes,promises, or guarantees. This can sometimes be a sign…

Paragon Auto Transport is the number one auto shipping company in Houston, Texas. We offer door to door and fully insured service to and from Houston,TX , as well as every other city in Texas. If you are shipping  a car to Dallas or moving a truck to Austin , Paragon Transport is the car carrier for you. Our open auto shipping service is perfect for cars, trucks, and even ATVs that need to be transported to Texas. Paragon Transport also offers shipping for some freight , like machinery,…

We are looking for a General Sales Manager. Must have strong F&I background. Great oppurtunity for right applicant.

The model year hasn’t been standard across car makers for some time, but is staggered with one make and model getting to shine for one brief window at a time. Some 2013 models will be available for the summer, while others won’t be out until later in the year.

Redesigns seem to be a common theme among models carrying over for the 2013 model year, and…

There's a rumor that Facebook is creating a "want" button. What does this mean for your dealership if this comes into fruition? Read more to find out!

Facebook Want Button Rumor

Hello Dealer Elite Members,

I hope you had a wonderful weekend! I as always have been doing a lot of reading, thinking and spending time trying to solve the major problems in the Automotive industry today!

One of the most common and largest problems that I see on a daily basis in addition to "Poor Customer Service" at Automotive Dealerships is their…