Google's GMB and MCC Connect
In this video, Jim Flint, CEO, and Founder of Local Search Group advises the Google is more likely to intelligently compile data including In-Store Visits information when you connect the dots of Google's GMB and MCC via a common log-in.
Added by Jim Flint on May 31, 2019 at 10:44am — No Comments
Mike theCarGuy on Auto Dealer Live!
I had a great time wishing the team of Auto Dealer Live a very happy seventh anniversary recently as they celebrated many years of bringing the latest and greatest to the folks of the automotive industry! Been a fan since the beginning and have had the opportunity to be on the show a few times, even met the team and thanked them in person for all they do for our biz too! There was some awesome discussion on social selling during the show, well worth catching the replay if you didn't see it…
ContinueAdded by Mike theCarGuy Correra on May 30, 2019 at 5:00pm — No Comments
4 Tips for Creating Engaging Social Media Content
Most businesses nowadays understand that having a social media presence is imperative for the best exposure to their target audience. However, many dealerships start and stop and are very inconsistent. Perhaps that is because of time. Or, maybe it's because they don't know what to post – which can be a common problem. A problem shared by one of the most…
Added by Paul Moran on May 30, 2019 at 10:22am — No Comments
Price is often a major factor in the purchase of any service or product. But it’s important to separate perceived price and received value. For example, $5 for a bottle of water might seem expensive, but that’s a deal if you’re walking through a desert. And there’s nothing blatantly wrong with paying more for quality (or perceived quality)––just look at…
Added by Stephen Coambes on May 30, 2019 at 9:59am — No Comments
When we buy cars, the one thing that we all look for is the best performance of our car. One such way is having a turbocharger in our car. A turbocharger is nothing but an exhaust driven air compression technique. Under this element, you will find that you can now generate more power by forcing air into the engine at a much higher rate. Since our engine is nothing but an air pump, we find that we can easily increase the power of our car by simply increasing the…
ContinueAdded by Mark Simon on May 30, 2019 at 2:30am — No Comments
Whether called Product Specialists or Salespeople, how would yours do selling popsicles? Let me share a recent experience. I was so ready for a chocolate dessert the other afternoon and I was looking for the Yes, We’re Open sign at the ultimate popsicle store in town. Hallelujah, they were open! They sell nothing…
ContinueAdded by Richard Keeney on May 29, 2019 at 3:30pm — No Comments
Motor Information Systems Releases New White Paper That Shows How To Create More OE Parts Demand
Data Providers Can Help Expand Opportunities for Mechanical Wholesale
& Collision Wholesale Programs
MOTOR Information Systems, one of the…
ContinueAdded by John Sternal on May 29, 2019 at 11:29am — No Comments
Increase Lease Penetration Rates to Combat Shrinking Profit Margins
As profit margins continue to shrink on new vehicles, what’s your strategy to make up some of that lost profit? I’ve talked with dealers who are pushing more extras like extended warranties, buying more leads or hiring more staff. But we all know that in this type of market, trying to stay competitive can be a race to the bottom and additional expenses don’t always equal results.
I believe a better strategy is to focus on increasing your volume and decreasing your trade…
ContinueAdded by Billy Reynolds on May 29, 2019 at 10:51am — No Comments
The international business landscape has all the characteristics to grow in different areas in 2019. With the millennials rising to leadership and the adoption of technological innovations, there are multiple business opportunities in different sectors, but we will explore the X most successful fields you can start a business in 2019.
ContinueAdded by Cynthia Madison on May 29, 2019 at 10:12am — No Comments
Mainstream Cars, Crossovers, and Pickups Retain Strength
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
This week’s Market Insights Report…
ContinueAdded by Black Book on May 29, 2019 at 10:02am — No Comments
A car has become more than just a simple mode of transportation, while it still serves its primary purpose of getting you from A-B while sitting comfortably in traffic it has now taken on a variety of new and different meanings. For some their car is a measure of their success, while others its to showcase brand affinity. Some vehicles also envoke a sense of aspiration, and there are many consumers out there who have a car they see as their dream…
ContinueAdded by Harris Scott on May 29, 2019 at 2:03am — No Comments
Four Differences Between Digital & Operational Marketing Agencies
As a digital marketing agency in the era of Big Data, we use technology to drive more meaningful outcomes for our clients.
Local Search Group is absolutely a Digital Marketing Agency, but we like to think of ourselves as an Operational…
ContinueAdded by Jim Flint on May 28, 2019 at 9:59am — No Comments
Auto/Mate Honored with the 2019 Economic Winner Award by the Center for Economic Growth
Albany, NY – May 28, 2018 – The Center for Economic Growth (CEG)'s Tech Awards selection committee has chosen Auto/Mate Dealership Systems as the recipient of the 2019 Economic Winner Award. The CEG's Annual Tech Awards celebrate and honor the most innovative and inspiring companies in New York's Capital Region, as well as individuals whose pioneering and entrepreneurial successes better the community by strengthening its workforce and creating new jobs and…
ContinueAdded by Mike Esposito on May 28, 2019 at 8:00am — No Comments
No One Plans to Fail
As the old adage goes, no one plans to fail, they just fail to plan. This could not be more true when it comes to service marketing budgets in dealerships.
As new vehicle sales and gross margins decline, it's natural to look for ways to cut expenses. But I've never understood the logic behind cutting service marketing…
ContinueAdded by Scot Eisenfelder on May 24, 2019 at 10:38am — No Comments
Can Vendor Partners Predict Sales?
Are the hottest models, too hot to the touch?
Added by Jim Flint on May 24, 2019 at 8:47am — No Comments
Back in March of 2019, news broke that California would again be pushing “Right to Repair” legislation, joining 19 other states in doing so.
So what exactly is the Right to Repair Act?
All fine print aside, the Right to Repair…
ContinueAdded by Brian K. Cline on May 24, 2019 at 1:53am — No Comments
Customer Experience Transformation and Your Dealership
A recent Google search for “customer experience” produced around 1.49 billion results. And refining the search…
Added by Dean Martin on May 23, 2019 at 10:06am — No Comments
Auto/Mate Integrates DMS with MacroFile Electronic Document Management System
Albany, N.Y. – May 22, 2019 – Auto/Mate Dealership Systems announced today it has successfully completed all dealership management system (DMS) integrations with MacroFile, Macrosmith's electronic document management system. The integration helps speed auto dealers' transition to a paperless environment, improves productivity and streamlines workflow.
"The ability to instantly retrieve information allows employees to quickly answer inquiries from partners and…
ContinueAdded by Mike Esposito on May 22, 2019 at 10:21am — No Comments
Do Stitched Photo Videos Provide Value, or are they Outdated Technology?
Stitched photo videos have been around awhile. I’ve had many people ask me lately if they are still relevant, do consumers really watch them, and why dealers should have them when they already have a large number of photos and vehicle description on the VDP. My response is to remove personal opinions out of the equation and let the “data” do the…
Added by Timmy D. James on May 22, 2019 at 10:17am — No Comments
We want you to be profitable and proud of what you do. We want you to have all the success that you deserve. We want you to know that it’s possible for you! That’s exactly why we started the video series, …
ContinueAdded by Damian Boudreaux on May 21, 2019 at 2:08pm — No Comments
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