We all think we know what clients want but do we really? Recently a good friend and client shared some interesting research regarding our service customer’s opinions.  I find this research invaluable because it was done by Google instead of someone in the industry. They surveyed between 200-2000 people age 18-44 on many critical topics.  The quotes and statistics…

Article from October 2004, Ward's Dealer Business highlighting the Launch of the Car Sales Simulator

We Were Us Auditions - Your Chance to Sing with Keith Urban on 8/17!

Sponsored by Kingston Nissan, Keith Urban and Your Hudson Valley Country Station (WRWD) are seeking a female vocalist to sing on stage with him in performing his #1 hit, "We Were Us". Keep reading below to find out how to enter this unique contest and get your chance to sing along with Keith Urban as his…

At the risk of being lambasted by my more distinguished and experienced colleagues, I'm posting one of my responses to an internet lead.  My goal is, first and foremost to get a response; and secondly, to see if the possibility exists to make a sale.  While it's unconventional, I feel that it stands out from the bland, scripted responses that consumers usually get from other salespeople.  Because I want to learn from others in this business, I welcome your comments and constructive…

The adage “two brains are better than one” has long been used to think through matters and solve problems.  And to take it even further, excluding the human element, often two computers with different programming can solve problems more effectively than a single device.

As an example; the government has admitted to a problem with the security lines at…

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 continued a pattern of accelerating depreciation, with -1.5% overall value change in July compared with June activity of -1.0%. Domestic cars changed -2.5%; import cars changed -1.6%; domestic trucks changed -1.5%; and import trucks changed -1.0%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.…

I was a Ford Dealer for 15 Years (1991 through 2005) and Founder and Partner of Hire The Winners, one of the fastest growing recruiting companies in the USA.

When I was an athlete nutrition and exercise was a big part of my success, that is why I started ForzaByKemp, a nutrition company in 2012 to address the nutritional needs of athletes, business leaders and anyone seeking great health and wellness. I remember how competitive the car business was when I was a Ford Dealer and…

Cedar Falls, Iowa:  August 04^th 2014, Driving Loyalty, an auto industry focused technology vendor based out of Cedar Falls Iowa, announced that they will be exhibiting their database marketing platform at Autocon 2014. The self-described “Dealer Generated Conference” will be held at The Aria Resort & Casino in Las Vegas September 03^rd through September 5^th 2014.

Scott Davis, the President and Founder of Driving Loyalty, was quick to explain…

Greetings Friends,   

One of the largest struggles facing dealerships today is finding good people. Mike, do you have a plan to find honest, hardworking team players to staff your dealership?

Click below to hear Mr. Gehring's best practice for finding the right people for your dealership. You might be surprised what he has to say!

 …

Last month there was such strong interest in our mid-year report “Dealers Websites are #1 with Women Buyers” we have decided to follow it up with more nuggets regarding your site, engagement and women shoppers.

As competition rises, it’s the right time for dealerships to focus on areas of improvement, engagement, and delivering a…

DEALERSLINK® MEMBERS RECEIVE PREFERRED PRICING AND ACCESS

(August 6th, 2014) - Broomfield, CO. DealersLink®, the nation’s premier dealer direct marketplace, has partnered with Fox Rent A Car to offer direct access to off-lease inventory.  DealersLink® members now have direct access to Fox’s pre-auction inventory streams. 

DealersLink® members receive preferred pricing from Fox Rent A Car and have access to Fox fleet inventory before it is offered at auction.…

Routine Tune Ups to Keep Your Infiniti Performing at it's Best!

For many, tune ups seems to be forgotten but if you drive a Infiniti, Douglas Infiniti has created a thorough Infiniti maintenance schedule on their website to help you remember when you…

Your customers love to look at pictures. We don't need to see a study to know this. It's part of human nature. With that said, the studies and research all point to the same thing: more and better pictures yield more clicks, leads, and sales as a result.

We discussed this in detail on our blog post titled …

For a decade now, businesses and marketers have attempted to decipher the jumbled mess of social media and turn it into a true ROI generator. Hundreds of thousands of Ponce de Leóns have explored the social media countryside in search of the ultimate prize - tangible benefit from social media marketing.

Thankfully, it's not as mythical as the Fountain of…

From a dollars and cents standpoint, is it now better for your wallet to lease a car or finance one? Swapalease.com, the nation’s largest online car lease marketplace, analyzed an apples to apples to apples comparison of three different car-shopping scenarios using the same vehicle in order to determine where the most savings would be found. Click here for the full data chart.



The three different scenarios included financing…

Sale of California dealership group to the 3^rd largest auto group in the state reinforces buy/sell market strength in California and nationally; consolidation continues - the big are getting bigger

Irvine, CA, August 5, 2014 – Kerrigan Advisors, a leading national dealership buy/sell advisory firm, advised Irvine, California-based Fladeboe Automotive Group in its successful sale to The Conant Auto Retail Group (The…

Sprinklr’s recent study on “Top Car Brands in Social” revealed that while BMW has the largest audience, Rolls Royce has what they consider to be the best social content, with the highest rate of engagement.



Any dealer can achieve similar success in social, regardless of…

Do you remember the last time you were excited to watch a commercial on television? If you're like most people, that probably never happens. Over 50% of new automotive shoppers are more likely to watch your commercials when you use…

This article was written byJoe Basil and was originally published on the NCM Institute Up to Speed blog. 

As the great recession started to unfold in 2008 and 2009, gasoline prices rose above four dollars a gallon, the banking and housing industry began to collapse, unemployment rose and auto sales fell off the charts. Those dealerships that came…

TECHNOLOGY HOLDING COMPANY TO CHANGE THE ENTIRE INDUSTRY

August 5, 2014, California, Already working with a start-up that will change the consumer world as we know it. Imagine a battery that will keep your smart phone charged for 30'days. What would it be like to power your entire house(Or Dealership) off the grid for less than $200 a month, including heat? Now, think what it would be like doing this with absolutely no fossil…