In his book, Customers for Life, Carl Sewell says to MEASURE EVERYTHING. So how do you measure how well your team is doing with live chat? For many dealers handling chat in-house, ‘measuring chat’ means tracking the number of chat conversations and…

When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and white. Left-brain thinkers are guided by logic and wouldn't necessarily believe that…

This article was written by Bob Sloan and was originally published on the NCM Institute Up to Speed blog. 

Car count is one of the primary metrics for measuring growth in the service department. An increase usually leads to additional shop hours produced and gross profit. A decrease is a call to action to determine the cause(s) as well as develop a plan to…

On August 6, Google announced in a Google+ post that they were implementing a feature within Gmail that would automatically place “Unsubscribe” links to the top of any emails that include them. This has caused many email marketers to scramble and some are getting very nervous. While Gmail is the most popular email service in the world, if you are sending communications to…

There are many things that companies can do to earn a customer’s loyalty. However, e-mail marketing isn’t typically high on the list. Consumers get barraged continuously with marketing messages via e-mail. As you go through your in-box, how many do you delete without even reading them in order to get to those you are interested in reading? A very good…

Ramsey Fiat is Offering $1k Bonus Cash!

Interested in new Fiat 500, 500c, 500 Abarth, 500c Abarth, 500L or 500 by Gucci in New Jersey? Well now is your chance to lease a new Fiat 500 at Ramsey Fiat if your lease is maturing between May 1 and August 31,…

Come to find out after 45 days of trial and erra! Wow what a 45 days. I can see that dealership sales training and the BDC department can work hand in hand and be effective. The reason is because everyone can use phone training. Today the custormers use the intenet 7 to 18 hours before they decide to go to the dealership. So with good phone skills a salesman is able to schedule an appointment ( By Creating Excitment and Creating Urgency) for the customer to come into the dealership.…

Welcome to this week’s edition of Beggs on the Used Car Market, with insight and analysis from Ricky Beggs, Editorial Director of Black Book.

During the past week new car sales reports were released and this portion of the industry continues to prosper. Within the new car market there has been for the past year or so, and is currently, a steady stream of new models, major…

Every once in a while the old tired debate of whether cell phones cause brain tumors or not arises.  It usually ends with two sides split; one saying they have proof that they do, while the other says they have proof that they don’t. Personally, I can tell you I do not know who is right or wrong in this case.  But one thing I do know is that cell phones do cause severe cases of rudeness.

I cannot believe how many people will stop in the middle of a sale, presentation, meeting…

ALBANY, N.Y. – August 11th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) is celebrating its fortieth anniversary as a leader in dealership management system (DMS) technology. Auto/Mate was originally developed as an F&I system and was introduced to auto dealerships by Wang Laboratories in 1974. Over the past forty years Auto/Mate has evolved into one of the industry's premier DMS solutions and has twice been voted the "highest…

There’s no doubt that video marketing, in general, has become increasingly important in today’s world. Google has the search market cornered which is why, as marketers, it is important to pay close attention to the changes they make. However, did you know it’s even more important to pay attention to the second largest search engine in the world? You might think that I’m…

There's only one place that aggressive car dealers should be September 3-5 and WorldDealer can help you get in. We're pleased to announce that we're giving away scholarships to AutoCon 2014, a $995 value!

I will be…

Ford Motor Company launched a new point-of-sale program that provides consumers with no-cost replacement of Motorcraft brake pads purchased as of July 1, 2014. The program includes …

It's easy for dealers to assume that their past customers are getting contacted regularly, but the reality is that every method of communication reaches only a limited number of people. To do it right, you have to hit them everywhere.

I originally published this article over at …

It may be a simple truth, but it's a valuable one. Tom Peters reminds us not to stoop so low as to badmouth the competition. …

There is doom and gloom in the statistics. Fewer people are staying loyal to a single brand of vehicle. Fewer people are staying loyal to a particular dealership. We've been hearing about it since the rise of the digital age and it can push dealers to focus on generating new sales and service customers at all costs.

Since we're a vendor that specializes in…

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Digital Dealer 17 Conference's Keynote Speaker "The Wolf Of Wall Street", Jordan Belfort Convicted Of Fraud, Money Laundering & Stealing Millions From Thousands Of People…

There are a LOT of Dealers, Mangers State Associations and OEMs…

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There is no doubt that there’s a seismic shift to mobile, and it’s changing every aspect of business.  As a dealer, you want to find a way to keep customers coming back. You want your dealership to be memorable. You want to make it so memorable that it can create change, and spur your customer into action. This is the quality of making your dealership ‘sticky’. The stickiness factor involves how effective your dealership stays in the minds of your customer. If you are to make your dealership…

As a sales and marketing professional, you probably learned a long time ago that the best way to present your products is by using words that paint a picture. Not just any picture, a picture that puts each shopper in the picture; helps them visualize owning your product; and then mentally experience the emotional pleasure that results from that…