We sat down recently with our Social Media Manager, Tori, to find out exactly how she spends her day. Does she spend it on her phone surfing Instagram and Pinterest? Or, is she busy helping to build a brand, researching trends and changes?

            When asked what she finds to be a best practice and procedure for her job she informed us that ensuring the…

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Karen Bradley Training FranklinCovey's "Put First Things First" - 7 Habits of Highly Effective People

Certified FranklinCovey Trainer and Facilitator, Karen Bradley is onsite at Route 4 Cars in NJ. Route 4 Cars is a 2 roof top…

Despite some recent negative press about security concerns, it’s safe to say that as the kinks are worked out Connected Cars will be the way of the automotive future. Connected Cars began as simply vehicles with in-car Wi-Fi and capabilities similar to a smart phone. Now, they’ve taken on much more in depth characteristics.…

Are you sick of hearing about social media? Is it because you secretly just aren't sure how to use it or don't want to invest the time in it? Well, you are not alone. There are plenty of other car salespeople who have been wondering if they need to jump on the bandwagon or just stick to their traditional method of acquiring new car customers. …

Today’s cars continue to become smarter as they “learn” and adapt to the behaviors of drivers. Cars “listen and learn” about the driver to provide the optimal driving experience.

How can your sales advisors learn to engage, optimize and convert women shoppers into buyers and provide the optimal sales experience? What changes can your…

We as a society tend to focus on instant satisfaction and accomplishing your goals, or, workflow as quickly as possible. This becomes so much of our focus that we often don’t realize that what we are trying to optimize really only saves us milliseconds of our day. This holds true for many job roles, including Website Developer and Account Manager.

A Website…

Recall campaigns can easily be one of the most lucrative service opportunities. Sadly, however, most dealers only reach about a third of the potential recall customers in their area. This is because they simply comb through their DMS and any information received from the factory for owners in their PMA. Personally, I feel this is a very shortsighted approach…

(Quick Note: This is an excerpt from the 2015 Automotive Dealer Mystery Shop Study we released this year; and the best practices shared below relate to the email and voicemail messages that car dealers should be using when responding to an internet sales lead.)

VOICEMAIL & EMAIL RESPONSES – BEST PRACTICES

It’s important to remember the goal of this process: That is, to drive a reconnection;…

Talk More, Sell More, Win More.

Are you a salesperson looking to make more money? I have the answers. On this week's Think Tank Tuesday, learn how to make a gigantic difference in your sales every month. It's time for your end-of-month numbers to get better.…

Chevrolet proves that car shoppers can get a car lease for $99 per month, according to the latest lease deals currently offered on the Wantalease.com online lease marketplace. The Chevrolet Malibu can be leased for $99 monthly, along with 11 other vehicles with lease deals for less than $200 per month.



The Volkswagen Jetta S, Nissan Sentra SV and Chevrolet Cruze LT are being offered for less than $150 per month. This month’s popular lease deals are heavily weighted toward Compact…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

Black Book analyzed the depreciation trends from the previous three months and identified some interesting trends (chart below). Not surprisingly, trucks dominated the lighter side of the depreciation chart, while smaller…

The other day, a friend of mine was in the market for a new tech toy. As he researched the different available brands, he noticed a huge difference in pricing - from $325 all the way up to $1800 -- but was unable to tell the difference between any of the brand offerings. The features seemed the same. They all looked the same. He read reviews, even those were…

Today’s car buying marketplace demands nothing less than a connected, personalized customer experience. Consumers want dealerships to know who they are and what their interests are, and to anticipate the types of cars and services they need. They want to reach their salesperson whenever it’s convenient for them, whether by…

Urbandale, IA--September 14th, 2015--Flick Fusion (www.flickfusion.com) announced today that Tim James, Chief Operating Officer of Flick Fusion Video Marketing, has been accepted to speak at the 19th Digital Dealer Conference & Exposition in Las Vegas. James will present "Compete or Dominate? Integrated Video Marketing Strategies to Dominate Your Competition." In his workshop, James will…

I get asked a lot what makes a successful internet department and I realize I am only being asked my opinion since there are more ways then one to do it.

I do have a preference but for those looking to set one up here are some choices you have.

The Business Development Center - (B.D.C.)

You can have different types of…

Albany, N.Y. – September 14th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its Chief Financial Officer (CFO), Carole Plant, has been honored as a "CFO of the Year" by the Albany Business Review. Plant is one of ten CFOs in the New York capital region to receive the award. Every year the Albany Business Review recognizes the top CFOs for their accomplishments and to celebrate the vital role they…

Mercedes-Benz vehicles have long been considered the epitome of quality and durability. With models that reflect today’s concerns over fuel-efficiency and the high-end designs that are as much a status symbol as they are efficient and accommodating to all types of drivers, the Mercedes-Benz continues to be one of the vehicle types that mark a certain degree of success on the part of the buyer. Regardless of which model you buy, the instrument cluster is one of the most valuable parts on your…

Reputation Management is a key component to conducting business online. That being said, on Labor Day (September 7, 2015), Auto Dealers and Consignors were provided a  platform to provide feedback regarding their experiences with buying and selling vehicles on the internet through auto auctions all over the U.S. and Canada. AuctionVcommerce.com made its debut as the first, and only, online auto auction review site - connecting dealers, consignors, auto auctions, and technology vendors. in an…

Many of us while watching a video online experience a form of tunnel vision waiting for the “skip” button to appear.  As advertisers, we have approximately 5 seconds to grab someone’s attention. So, how do we do it?

First things first, understand and accept that almost no one wants to watch your ad. They’re on the site for a video, not a mini…

One Simple Tip to Boost Conversion

It's so easy, you'll kick yourself for not doing it sooner. This week, Samantha shows you how to create a top-performing video conversion page. She'll also share a couple of other ways to get the most conversions from your website.