Are you incorporating the auto service department into your sales presentation? 

If not, you should start so immediately! There is a reason why most successful car salespeople make the service department the last stop on their way to the closing table.  Car buyers today keep their cars…

Dealers struggle all of the time trying to find value in social media marketing - Facebook in particular, and hesitate when deciding whether Facebook (or social media marketing in general) is worth their time, effort or money.

Perhaps it’s because they don’t see direct results? They may be looking for a straight line…

Give your Advisors the tune-up they need! When your Advisors complete this course, they will be given the skills to up-sell your customers at a much higher rate. Informing every customer about the needs of their vehicle with our no pressure approach will maximize your dealerships gross profits!

Click the link below and give your Advisors the tune-up that will keep them…

Auto Remarketing list honors outstanding leaders under 40 whose innovations are making an impact; Bockius recognized for role in launching CarStory Market Reports which use big data to tell every used car’s unique story.

Austin, Texas – September 10, 2015 – Chad Bockius, Chief Marketing Officer of CarStory, the industry’s largest provider…

Social Media Update for the Week of September 7, 2015

Meerkat Live Hashtags

A brand-new approach to stream discovery, Meerkat welcomes live hashtags this week. By including a hashtag in stream titles, user posts will be added to the user-generated feed of hashtags at the top of the app. Hashtags that appear with an underscore include both scheduled and live…

Currently, the automotive industry is at an all time high for vehicles sold.  Yet, as the old saying goes, what goes up must come down.  Our team is confident not only in ourselves, but our clients as well. We are watching the stock market closely in anticipation of a curveball headed our way.

In 2008 the Stock Market and economy took a large hit, which, was…

If you are evaluating Data mining for your dealership, the technology is a profitable servant only when integrated into the correct selling process and executed by properly trained users. The right training makes this process second nature to users, which means their interaction with customers will not sound over-promising or like a sales pitch. A data mining based…

We've been studying the car buying habits of Millennial Women and are surprised with the differences they exhibit. This really changes the game.

• Their expectations are different.
• Their desires are different.
• Their values are different.

So if you try to sell them the usual way, it won't work as well. But when you change your selling style to align with these differences, EVERYTHING becomes easier.…

An aspiring actress was planning a cross country move from New York to California to pursue her acting career and wanted to work as an Uber driver between auditions. This, of course, necessitated a reliable vehicle - something that she did not need in New York. She had heard of an online used car buying platform, Beepi, but wasn’t exactly sure if she should…

What's Killing the Sales and Marketing Industry?

This industry is going to die because salespeople keep making the same mistake. Are you ready to shape up? Watch Think Tank Tuesday to identify the one habit holding you back. You will establish achievable goals and thrive where others…

There are basic human motivators that encourage us to perform all tasks, every single day. Humans either want to feel smart, successful, and socially valued, or want to be the best at what they do and change the world. The most successful products are developed with these common motivators in mind. A company’s management team should constantly research to understand what could improve their engagement (their relationship with community and staff.) Unless a company…

Human beings do have a tendency to overcomplicate things. In our industry, there are so many things that we need to deal with on a daily basis - customers, co-workers, employees, bosses, technology - at times it gets overwhelming. I believe that most dealers understand the importance of customer loyalty and retention. There are plenty of ways to entice customers…

Alan Wenkus, the screenwriter for the movie Straight Outta Compton (the story of N.W.A., the group that pioneered gangsta rap) was recently interviewed…

Do you think a professional coach would be a great manager in the car industry? A truly great manager is not only able to manage their team effectively, but also coach individuals while leading by example. This may not…

5 Steps to Get Your Customers to Fill Out Your Surveys

Do you get a dismal response whenever you send out customer surveys? Samantha recently helped a client solve this issue and she  can help you too. This week on Hard Facts, learn the five steps to make your surveys irresistible.

Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming just as digitally connected. And dealers are listening. In fact, according to research by eMarketer, digital spend is on the rise and will only continue to climb over the next 5 years.

 …

Check out Mark Tewart's latest interview with CBT News on handling top dogs who say they don't need sales training.

http://cbtnews.com/mark-tewart-on-handling-top-dogs-who-say-they-dont-need-sales-training/

Sometimes knowing what not to do as an auto Salesperson is as valuable as knowing what you should do.   Here are the top 4 things you should NEVER do when selling cars:

1. Never ask the Customer a question that would cause them to tell you a lie

The old adage that “all buyers are liars” is…

Sometimes knowing what not to do as an auto Salesperson is as valuable as knowing what you should do.   Here are the top 4 things you should NEVER do when selling cars:

1. Never ask the Customer a question that would cause them to tell you a lie

The old adage that “all buyers are liars” is…