Do You Believe?

 

I believe the way to care for your vehicle is to maintain it, with a strict standard on preventive maintenance. It seems that today preventive maintenance has become tainted by the manufacturers, with their desire to lower the cost of ownership on paper. They boast about their fluids lasting forever…

It’s widely known that video walkarounds, email responses and other types of video attract more attention from car buyers and better engage them once they reach out to you. But, one of the biggest mistake I see most dealerships make is to neglect the service department in their video marketing efforts.

Most importantly, utilizing video in your service…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Wantalease.com, the nation’s first online marketplace for new auto lease deals, reports its lowest-ever lease deal offered entering January, with the Chevy Cruze LT starting at just $69 per month. The Nissan Sentra SV is also being offered at just $129 per month nine other vehicles are being offered for less than $200 per month.

While the majority of low lease prices are being offered on compact and midsize cars, a handful of small SUVs are also at the low end of the price spectrum.…

For personal and professional success, emotional intelligence goes a long way. It facilitates intra-personal contentment and satisfaction; it enhances communication and interpersonal connection; and it creates quality relationships, People buy from those they know, like and trust. Emotional intelligence sets that relationship and makes the emotional connection to accelerate sales.…

Ever popular transportation service Uber is coming under fire for what some say is an exploitative business practice. Uber tends to be a convenient and economical way to get around town – especially for inner city dwellers that don’t own vehicles and travelers who don’t necessarily need a rental car.

In an effort to encourage drivers to work during busy times…

What Are The Elements?

What are the various elements in creating great chemistry with women visiting your dealership? The good news? Half of all women buyers shop at only one (1) dealership. The bad news? 6 in 10 women report that once they leave a dealership and didn’t buy, they never return there. YOU HAVE A SMALL WINDOW TO MAKE…

We all know that feeling when you walk into an auto dealership that's on top of its game. The interior is gleaming. The exterior is impeccable. The service department is clean and humming. The sales staff is professional, organized, and hitting their goals. Even the coffeemaker is state of the art!

But I know a secret. In many dealerships, in the back rooms…

Click the link below to hear why I work in dealerships Fixed Operations. Find out why I am so passionate about helping dealerships improve their results.

If I took over your company, here's what I would do immediately.

I get asked this a lot: what would I do if I were running your dealership? And I always know the my first move with every single dealership.

My changes will:

– Have customers asking about value, not price

– Turn your salespeople into consultants

– Make your dealership a community resource, not just a storefront

– Raise you above the competition without cutting…

If you have been in this business a while, you are probably amazed at the changes that have taken place in the auto sales process, especially when it comes to how salespeople view the Customer today.  Over the past 20 years there’s been a concerted effort from the manufacturers and car sales training organizations like ours to eliminate the negative practices…

What’s the most time-consuming part of making a sale? More often than not, it’s the paperwork: dragging the customer inside to input information…involving sales managers who are stuck in their offices desking deals...getting trade-in information down on paper to input into the appraisal tool, which is back in the office, and so on.

Sound familiar?  There…

One of the biggest issues facing dealerships in the sales process is compliance. There are a number of pitfalls dealers face. Many of these have to do with “transparency.” This basically means being certain the dealership personnel treat everyone the same -- especially when matching them up with the correct financing. Finance reserves are a hot topic right now between NADA…

http://www.DealerSynergy.com 856-546-2440

http://www.JustAskForJeff.com

Check out this interview I did with my friend Jeff Cormier for Dealer Synergy. Jeff crushed it! Auto Pros need to pay attention to what he is doing. He literally has the absolute BEST website in…

Working for a custom essay writing service allows me the opportunity to be exposed to many different types of assignments across all disciplines. Though most of my assignments are in sociology, philosophy, history, education and other fields that are not as technical as medicine or physics, for example, I still receive a continuing education of sorts by doing research…

We Have the Secret to Boosting Sales and Service Leads

On this week’s episode of Hard Facts, Samantha has a way you can talk to customers who may not have patronized your dealership in the past using Ringless Voicemail Drops. Watch this week’s episode to learn more about this emerging technology and how to implement it now.…

If you’re a dealer, no doubt you’ve heard all the buzz concerning recent legislation and regulations about vehicle safety and recalls. Consumers are scared and politicians are responding. With a record number of recalled units over the past 18 months, it’s no surprise that this is a hot topic of discussion and that action is being taken.

Dealerships are…

I want to start here. This may be my Jerry McGuire moment. Maybe I should end here…but this has been eating at me for a while. …

Do you feel like you're getting nowhere with SEO? It's tough to pinpoint the exact reason you're not seeing results, but there are ways you can improve your process to push through and start seeing green numbers.

Keyword research is one of the smallest things you can improve upon; however, it can make the difference between successful and unsuccessful car dealer SEO…