Today’s customers expect and demand an amazing customer experience. The dealership with the right vehicle and the best experience will ultimately win the business. To deliver the best experience possible, you must maintain expertise about your customers and their shopping behavior.

The average consumer today visits only one or two dealerships…

Ladies and gentlemen, we are back with our video series, Ali Reda’s Road to Sales Success! We’re talking about the obstacles that Carlos is finding as he’s approaching the end of his second month in the business. If you don’t know about him yet, let me bring you up to speed. Carlos is a new salesman at Les Stanford, and Ali Reda is his immediate manager and coach. We want to take…

Today’s dealerships must be completely focused in on fixed operations performance. General Motors going on strike is just one concern of many related to new-car sales. Shrinking new-car margins are here to stay, and so is your dependence on fixed operations.

Everyone must be concerned about expenses…

While much has been written about how the “bots” are coming and will threaten to automate everyone’s job, the reality is that Artificial Intelligence (AI) is about automating mundane tasks to improve the customer experience and better scale human interactions for solving the complex and unique issues.

Machine Learning (ML) is all about feeding…

When we think of using customer data, it’s often in the context of marketing. I’ve written previously on how…

Tom Brady makes $15 million per year. A few months ago Dak Prescott turned down $30 million a year. Financially speaking then he’s at least 2x the value or the player Brady.

Not necessarily. Analytics matter in today’s competitive industries. 

Touchdowns. Interceptions. QBR. Percentage of completions. The numbers are endless, but…

Here is the most recent auto loan and lease origination data and trends from Equifax. 

Key Highlights: The percent of subprime to the total originations is at the lowest point since 2011 (currently at 20.7%).

Auto Loan Originations Observations reported through April 2019

• 7.96 million auto loans, totaling $183.9 billion were originated year-to-date. This is a 0.3% decrease in accounts and a 2.3% increase in…

Dealers often look for new technology solutions to help them solve a problem, and rightfully so. When a well-trained staff follows a well-documented process, technology saves time and money and makes it easy to analyze data so you can make smart business decisions.

However, if your staff isn’t well trained and your processes aren’t well…

Cyberattacks are on the rise. In the first six months of 2019, the number of data breaches has increased by 54% compared to the same period last year. As of July, more than 4.1 billion customer records have been exposed in approximately 3,800 publicly disclosed data breaches.

If your dealership hasn’t already been targeted, chances are it will…

In our video series, Ali Reda’s Road to Sales Success, we’ve been bringing you up to speed on the career of our friend, Carlos - a salesman working under the tutelage of Ali Reda. We’ve been discussing all the good stuff we’ve come across on our journey so far, and walking you through some steps to implement into your own career. Of course, it hasn’t all been gumdrops and sparkles…

SEO and SEM are used interchangeably by the novice marketer and the unknowing client. SEM and PPC are used interchangeably by the adept agency and experienced client-side marketer.

This separation of church and state is starting to blend. It used to be that…

Albany, N.Y. – September 9, 2019 – Auto/Mate Dealership Systems announced today it has successfully completed all dealership management system (DMS) integrations with Text2Drive, an advanced two-way text messaging platform designed to help dealers improve the customer experience, increase profitability and raise CSI scores. Auto/Mate's dealership customers now have the option to use Text2Drive’s platform to communicate with sales and service…

Buy/sell market continues strong year with 49 completed transactions in Q2 2019; global trade war brings investors to market; dealership business model proves resilience with increased gross profit, according to Q2 2019 The Blue Sky Report^® by Kerrigan Advisors

Irvine, CA –September 9^th, 2019 – The 2019 auto dealership buy/sell market stayed steady and on course for yet another 200+ transaction year in…

Technology has changed the marketing world today, and billboards are an innovative form of it. We even see how the online world has changed from being limited to browsing to digital marketing. One of the most potent ways to market any particular products in the world today is billboard advertising in Sydney. A similar aspect is needed while considering the auto dealership business.

In an auto dealership firm,…

Recently I was in a Ford dealership on a coaching visit and reviewed labor operation frequencies. I always find this a wealth of information on how well advisors are doing with customers. In this review, differential services were only performed seven times over the last year. Pickup trucks and SUVs in Ford dealerships are the top sellers in the nation, so I estimated that 800…

Shaping great customer experiences and setting more appointments begins with one of the first critical moments, the phone call. The first impression of a call is more important than ever. After all, it’s a lot easier for consumers to hang up the phone than walk out of a dealership.

To have a fighting chance of setting appointments and closing new…

Over the years, Google has firmly established itself as the 800-pound gorilla when it comes to search ads. After all, it is, without a doubt, the most used search engine. And, because of that, enjoys the monetary benefits from many ads.

In the automotive industry, to gain valuable traffic from in-market consumers, dealers compete with…

There are a huge number of travelers on domestic flights each year. Southwest Airlines, not unlike others, offers these passengers paid wi-fi, but, more importantly, in-flight entertainment. The standard of that entertainment has changed immensely over the years. In the not too distant past, flight attendants collected discarded newspapers and magazines and…

Online Training Program Helps F&I Personnel Better Understand Product Offerings

To Elevate Profit and Customer Satisfaction Levels…

"There are two ways of meeting difficulties: you alter the difficulties; or you alter yourself to meet them," ~Writer, Phyllis Bottome.

For those of you that know me, or if you have followed my blogs for a while, you probably know that customer service is a passion of mine. I genuinely…