January 2014 Blog Posts (133)

Sean V. Bradley Is Speaking & Dealer Synergy Is Exhibiting (At Booth #4401) at the 2014 NADA Convention in New Orleans

http://www.automotivedigitaltraining.com 856-546-2440

http://www.dealersynergy.com

Sean V. Bradley Is Speaking & Dealer Synergy Is Exhibiting (At Booth #4401) at the 2014 NADA Convention in New Orleans

Lets connect at #NADA2014 in #NewOrleans I will be a #Convention #Speaker and Dealer Synergy will be exhibiting at booth #4401

We will have…

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Added by Sean V. Bradley on January 7, 2014 at 7:41pm — No Comments

Do You Have Horrible Traffic? Here's What To Do

Times have changed when it comes to leads. "Think digitally;" that's where shoppers start these days. Some elements can be learned, while others will take some training. Learn about the tools you'll need to succeed.That's this week on Think Tank Tuesday.

Added by Paul Potratz on January 7, 2014 at 2:28pm — No Comments

Why Every Dealership Should Have A Giant Inflatable Gorilla

One of the challenges that dealers and managers face when analyzing their marketing budgets is sourcing traffic. Do you find anomalies in your sources when reviewing the sourcing of your store’s traffic? Is every customer being reported in your CRM as generated via a Walk-in, Billboard, Auto Mall or AAA?  AAA sounds great until you realize you don’t even have a program with…

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Added by Mike Gorun on January 7, 2014 at 1:32pm — No Comments

The 2014 Inventory Shopping Experience Study by Cobalt

Unless you were trapped under a full-size SUV in 2013, you've heard by now that your vehicle detail pages (VDPs) play a critical role along a customer’s path to purchase. The experience a visitor has on a VDP can go a long way toward 

making or breaking the potential connection a shopper feels with a vehicle, and in turn, your dealership. So we set out to…

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Added by Joseph Cala on January 7, 2014 at 12:30pm — No Comments

Role-Playing "I have to do WHAT?"

The Value of Continued Training

Every week while training advisors either live or in webinars, I am reminded of how many people have a real fear of role-playing.  Most people overcome this fear and even get quite good with continued…

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Added by Sally Whitesell on January 7, 2014 at 12:19pm — 6 Comments

Gubagoo Launches Another Industry First: ‘Inventory Control’ Integrates Dealership Inventory Directly Into Live Chat

 

Gubagoo’s patent-pending technology continues to rev up engagement and conversion on dealership websites by feeding vehicle information directly into chat with unprecedented speed, relevance and details

West Palm Beach, FL – January 7, 2014 – Gubagoo Inc. continues to raise the bar for dealership website engagement and chat with the launch of Inventory…

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Added by Crystal Hartwell on January 7, 2014 at 11:46am — No Comments

Getting Rid of the Plaid Jacket

For several years Tesla has been using “galleries” to circumvent the laws, so they can continue to sell directly from the factory. General Motors recently launched “Shop-Click-and-Drive” a program that allows customers to do about everything they could at a dealership, right from their computer. I recently read an article titled, Say Goodbye to the Car…

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Added by Chris Younggren on January 7, 2014 at 8:00am — 2 Comments

"TTAP" Your Vendors: Nominations Open for Top Tier Automotive Partners

This is an industry that has no shortage of vendors. There are more choices amongst those supplying dealerships with websites than several other major industries combined. It's competitive out there, which is a great thing for dealers. Unfortunately, it can also be confusing. Who is really delivering the goods and who is peddling smoke and mirrors?

It's a…

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Added by JD Rucker on January 7, 2014 at 4:00am — No Comments

How to Decorate & Paint a Guest Bedroom

Decorating a bedfellow Dream Bedrooms is generally a greater claiming than decorating your own room or those of your children. Altered people accept altered tastes and you wish all who break over to feel accustomed and adequate in the space you board for them. This is not an absurd task. As a amount of fact, you may in fact adore the action about as much as your guests will…

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Added by katherine Prime on January 7, 2014 at 12:39am — No Comments

Auto/Mate Announces Forty Percent Year-Over-Year Increase in Auto Dealer Installs, Continuing Growth Trend

For Immediate Release

Visit us at Booth # 3253 at NADA Convention & Expo

ALBANY, N.Y. – January 6th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today a 40 percent year-over-year increase in auto dealership installs in 2013, boosting the number of its auto dealer clients to more than 1,000 nationwide. The dealership management system (DMS) provider also announced…

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Added by Mike Esposito on January 6, 2014 at 1:01pm — No Comments

Haystak Digital Marketing Launches New Auto Dealer Website Platform

Haystak® Digital Marketing, a leading provider of digital marketing services for the automotive industry, announces the upcoming launch of an all-new website platform which will enhance and integrate with Haystak’s entire suite of digital marketing products and services.

 

“The new website platform is a natural extension of Haystak’s core strengths and services that will further increase the value of our digital…

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Added by Joseph Little on January 6, 2014 at 12:50pm — No Comments

Make Money Mondays with Sean V. Bradley - 'Verbal Kung Fu' - Automotive Sales - Car Sales



http://www.automotivedigitaltraining.com 856-546-2440

Make Money Mondays with Sean V. Bradley - 'Verbal Kung Fu' - Automotive Sales - Car Sales

Sean V. Bradley discusses "Verbal Kung Fu" at your dealership and the importance of "sparring" with someone else in order to sharpen up your skills. You must be proficient in:

* Process

* Qualifying

* Objections / Rebuttals

* Words…

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Added by Sean V. Bradley on January 6, 2014 at 12:23pm — No Comments

"Advertising for Growth" January 2014 Newsletter

Advertising for Growth



Mike, there are many forms of advertising dealerships use to generate growth in their fixed operations. There are newspapers, mailers, open safety campaign processors, handouts, and the list goes on. There are many ways to measure the results of these using the dealership DMS program as a source of information. The DMS is an accurate source of information however there's no way to distinguish the…

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Added by Rob Gehring on January 6, 2014 at 8:57am — No Comments

Defined by the Quest: The Three Types of Marketing in 2014

One of the most amazing parts of my job is spending time reading, watching, and testing the practices of others. It's conceivable that the true secret to my success over the years has less to do with creativity and more to do with listening and deciphering. You have to listen to the channels like Google and Facebook. You have to listen to your customers. You have to…

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Added by JD Rucker on January 6, 2014 at 3:35am — No Comments

You Need More Than One Trash Day

It’s a sickening feeling to be awakened by the faint rumblings of that heavy-duty truck. Blinking your eyes fast-trying to get your senses about you, quickly trying to figure out what day it is, you hear the truck drawing closer. As the driver mashes the accelerator, the thick, throaty sounds of the truck’s power cause your…

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Added by Marsh Buice on January 5, 2014 at 1:46pm — No Comments

Technology, The Tablet and the Virtual Evidence manual

What single piece of evidence can you present to a potential customer that will separate you from the competition? Before you answer that question I want you to think about the “purpose and not the result.”

Technology can be a great neutralizer in the effort to differentiate one sales person from another. Statistics according to a recent article in Automotive News…

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Added by Joe Clementi on January 4, 2014 at 3:02pm — 2 Comments

STOP Believing The B.S. About Your Internet Sales Department Or BDC NOT Being Able To Make A Minimum Of 120 Calls Per Day Per Rep!



http://www.automotivedigitaltraining.com 856-546-2440

http://www.dealersynergy.com

STOP Believing The B.S. About Your Internet Sales Department Or BDC NOT Being Able To Make A Minimum Of 120 Calls Per Day Per Rep!

Most dealerships on a daily basis hear excuses from their Internet Sales Department, BDC or their Sales Team in regards to how many phone calls they…

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Added by Sean V. Bradley on January 3, 2014 at 7:00pm — No Comments

Insights into my first 6 weeks of the auto sales industry!

I started into the car business 6 weeks ago and I have had a lot of exciting and not so exciting things happen! I hope to explain the highlights of what I have learned and some of my accomplishments. 

1. There are a lot of amazing opportunities every single day to make something great happen. Everyday I wake up not knowing what I am going to make at the end of it all. I wake up knowing that I control my destiny, that I control my attitude, that I control the game. I have never been so…

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Added by Braden Cox on January 3, 2014 at 1:45pm — 19 Comments

Tax Time!

When it’s tax time people think ~~ NEW CAR!!! A car purchase is at the top of the list with tax return money. Use Bass Events TAX TIME Automotive Direct Mail. With our experience and expertise we can build a road of major traffic that ends at your showroom. Send out a Bass Events USA Automotive Direct Mail Campaign just in time for tax season! The only thing you have to loose is profits!!!!…

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Added by Jimmy Bass on January 3, 2014 at 10:30am — No Comments

Is your dealership prepared for 2014?

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Christmas is over and New Years just passed. They say the New Year brings positive change and opportunity. Since the big celebration, 2 days have passed and there are 363 days left in the year. So I ask the magic question, "Is your dealership prepared for 2014?”

Being that we are in such a competitive industry that changes by the month it is common for sudden changes to be made at the dealership level. These changes usually involve Budget (spending), Human Resources,…

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Added by Stan Sher on January 3, 2014 at 3:20am — No Comments

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