March 2017 Blog Posts (86)

11 Ways To Attract and Retain Millennials In Your Sales Team

Millennials... if you read too many articles about them online, you will probably never want to hire one for your sales team. 
Often described as things like "entitled", "lazy", "distracted", there is plenty of negative things being said...
The challenge with this however is that Millennials  now equate for more than 25% of decision makers and more than 35% of new hires as the baby boomers retire and the baton is passed on.
So what do we need to do…

Added by Dave Benson on March 31, 2017 at 10:22pm — 2 Comments

Why Behavioral Interviewing Matters in Your Dealershiop

Auto dealerships are constantly focused on team building to reduce employee turnover and increase sales. But, it can be daunting to find good salespeople and service associates who will drive revenue and have good customer service skills to improve your Customer Satisfaction Index (CSI) Scores.

That’s why auto dealers need tools to ask the right interview questions to…


Added by Mike Poskey on March 31, 2017 at 6:00pm — 1 Comment

Prevent License Plate Theft

The license plate is something that is merely related to your national identity and is a representative of your vehicle among the others. So, it can be said that in the world of vehicles the license plate is like an identity card to the people. If someone commits a crime accidentally or even by choice, the first thing that is taken off as a notice is the identity of the person and is entered in the records to keep track of the other activities of criminals. Similarly, if your car becomes a…


Added by Asad Shoaib on March 31, 2017 at 4:42pm — No Comments

Tips for Car Stereo Repair

A car is a place where you can quietly hear a music but when your car stereo system showing some problem and you can hear any awkward sound from it then it needs to be repaired. You can do this by yourself if there is no major problem, therefore, to go to any mechanic firstly try to solve it by yourself. You should need to check the common things of the radio and amplifier.

Firstly, you should need to open the stereo system by the specially made tools for it. Never try any other…


Added by Asad Shoaib on March 31, 2017 at 4:33pm — No Comments

Dealers & Managers: Don’t Widen the Plate by Richard Keeney

A 78 year old famous baseball couch filled the auditorium in 1996 at Chris Sperry’s first of many American Baseball Coaches Association conventions. What John Scolinos spoke about was more than baseball. For his whole speech Coach Scolinos wore a strung up home plate around his neck and after his lengthy introduction, dived into the meat of his speech. As he pointed…


Added by Richard Keeney on March 30, 2017 at 12:30pm — No Comments

How To Handle Trade-In Appraisal Requests Via Phone Or Email by Richard Keeney

Today’s customers are expecting quick and efficient service when they need it. That’s why it’s a bit of an obstacle to overcome the common phone request from customers looking for a trade value on their car. We’ve all heard that it’s ideal to get the customer’s into your dealership in person for such appraisals because a more controlled environment can be very…


Added by Richard Keeney on March 30, 2017 at 12:19pm — No Comments

Every Garden Will Be Invaded: Protect the New Hire by Richard Keeney

photo credit

Newcomers to the sales team may often be steered off course by negative salespeople who perhaps are jaded from their many unsuccessful attempts in the field or…


Added by Richard Keeney on March 30, 2017 at 12:00pm — No Comments

Advantages of Consumer Leasing by Richard Keeney

Understanding the advantages of consumer leasing for your dealerships, sales team, and your customers if crucial for a successful and profitable increase in gross sales. While leasing is not for every customer, knowing when to confidently and professionally present consumer leasing as an option to customers will certainly maximize your selling potential.…


Added by Richard Keeney on March 30, 2017 at 12:00pm — No Comments

The Recruiter - Automotive Culture

Added by Craig Lockerd on March 30, 2017 at 11:16am — No Comments

Flick Fusion's Tim James to Present "Mastering Google's Five Critical Micro Moments with Video" at Digital Dealer 22

Urbandale, IA--March 30th, 2017--Flick Fusion today announced that COO Tim James will be speaking at the 22nd Digital Dealer Conference & Exposition in Tampa, FL. On Wednesday, April 12th at 2:30 p.m. James will present "Mastering Google's Five Critical Micro Moments with Video -- Creating a Video Marketing…


Added by Timmy D. James on March 30, 2017 at 10:30am — No Comments

Warranty Parts Pricing

The “New” Law Of The Land!


As long as I can remember warranty parts prices were calculated by taking dealer cost and adding 40% markup. Now in…


Added by Rob Gehring on March 29, 2017 at 3:00pm — No Comments

Your Million Dollar Chair

As published in Fixed Ops Magazine~

Have you ever put a price tag on each of your service advisor’s chairs?  Well, you should! It’s probably worth much more than you realize. This chair has the potential to be the most valuable seat in your dealership. Just think about it. The person in this chair gets more selling…


Added by Sally Whitesell on March 29, 2017 at 1:37pm — 2 Comments

A Simple Way to Test CRM Sourcing by Your Salespeople

When it comes to marketing attribution, there’s one vital activity that even the most advanced algorithms and technology cannot interpret – inaccurate human input. While no CRM system can provide you with accurate marketing attribution, it contains data that is invaluable to the process. Because getting accurate data into your CRM is the first step toward attribution,…


Added by Steve White on March 29, 2017 at 10:11am — No Comments

You've been looking at the wrong analytics...

So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.

Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.…


Added by Paul Potratz on March 28, 2017 at 2:16pm — No Comments

Jumpstart Automotive Media Unveils Its 2016 – 2017 Insights Book; A Collection Of Consumer Insights Illustrating Today’s Auto Shopping Paths

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its seventh annual Insights Book. This yearlong analysis looks at shopping patterns across Jumpstart’s portfolio of automotive websites that represent more than 25 million in-market shoppers. Click here to download the 2016 – 2017 Insights Book.



Added by John Sternal on March 28, 2017 at 10:53am — No Comments

How One Dealer’s Gumbo Attracted His Community

A recent article in Automotive News tells the story of Carlos Liriano, a car dealer from New Orleans who migrated his dealership to Texas and brought with him a passion – gumbo. Initially, it started as a way to show appreciation to and treat his employees every month. But, at his dealership’s 5-year anniversary, he decided to invite the community, and they came. And, not…


Added by Mike Gorun on March 28, 2017 at 8:30am — No Comments

Hey Car Dealer: Stop Letting Carvana (and Everyone Else) Define You!

Hey Car Dealer: Stop Letting Carvana (and Everyone Else) Define You! 

If you believe the corporate manifestos and marketing pitches of every automotive retail-related startup for the last twenty years, then you’d think America’s car dealerships are staffed by a bunch of puppy-kicking thieves providing zero value as they work overtime to deliver the absolute…


Added by Steve Stauning on March 27, 2017 at 3:00pm — 1 Comment

Proper Choice of Communication: The Key to Customer Satisfaction

According to a recent article in AutoRemarketing, a study by J.D. Power found that customers are…


Added by Ujj Nath on March 27, 2017 at 9:36am — 1 Comment

Why is Battery Ventilation Important for Your RV?

Want to buy an RV? You’ll find some decent bus conversion for sale options in the market at an affordable price. But, wait! Before you seal the deal, ask the seller if the battery has suitable ventilation. Or, better yet, why don’t you check yourself? If it’s an old model, chances are the seller will try and convince you that ventilation isn’t a big deal. The truth is,…


Added by Irene Simpson on March 27, 2017 at 5:43am — No Comments

Service Managers: Reach Maximum Potential with Grandma Rules by Brett Coker

Whatever you may call your Grandmother: Granny, Grandma, Old Biddie, or whatever, Granny is a lovable soul who deserves your best, and relies on you to give her your best advice and care. This is the basis for what we call the Granny Rules: two non-negotiable, set-in-stone mandates for success in your service department.

If you adhere to these two simple…


Added by Richard Keeney on March 24, 2017 at 5:00pm — No Comments

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