Location-based social media opportunities are everywhere these days, and they’re soaring in popularity. For anyone not familiar, location-based applications allow users to find and “check in” at various spots and share that information with those in their network. There are standalone options like Foursquare, which dominates the field, and other platforms are trying to get into the game all the time. Another alternative is location features…

Twitter has really blossomed as a powerful tool for digital marketing. With one of the largest and most active communities in all of social media, there is no denying that the service merits your attention. Any time you can reach such a massive group of people for short money, you…

Flying is a part of the job.  Even dealers have to fly to auctions, meetings, conventions, etc.  Over the last 17 years I have noticed a remarkable lack of courtesy, kindness and even basic service toward passengers.  What kind of training are the employees receiving?  More importantly, what type of leadership by management are they seeing?      

I had the pleasure to need to book two trips on a major (U.S.) Air line.  My daughter was taking a trip that took her from…

My name is Nunzio Esposito, partner at GMLV. We are not new to our services, but in the #automarketing arena we are taking an infused approach. This is my first post and although I'm a new-comer to the group, I've been an avid follower for months now. But before I get on topic, let me explain my role in this specific case. I've been acting as an outsourced marketing director for our Honda account, being a catch-all for their marketing spend and also having our group implement the branding…

Back in the 1970's, I cut my teeth in the car business pumping gas and being a mechanics (yes we were called mechanics then) helper. I learned quite a bit and it set the foundation for a wonderful career in the automotive industry. 

One of my early lessons in customer service was provided by my old boss. Our oil change cost $9.95. A quart of oil cost about $1.10 back then. The store I worked at was an Exxon franchise. Now our customer could go into the chain supermarket right next…

In any good automotive seo campaign you need to establish your dealership as a credible industry leading source of information. This can definitely be a handful but there are a few easy guidelines you can follow to make sure that your web content is helping your case rather than hurting it.…

by Adam Ross, Managing Director at Infinite Prospects - Online Solutions for Car Dealerships

There are almost ONE BILLION registered…

The hardest thing to do is getting your TEAM geared up for the end of the month when they are having a bad month. You have to teach them "Short Memory" on the bad things. Learn from them then forget them. What's past is past. You may be the best manager but even you, with all your wisdom and experience, can't change what happened, and you must train your salespeople to do the same thing. Finishing strong is what we always plan to do, but sometimes you have o reset the frame of mind. Sit them…

Veteran auto consultant to help dealer attendees discover how great leaders and great organizations achieve measurably better results

SALT LAKE CITY, UT – July 23, 2012 – Jim Dance, is to be among the keynote speakers at the fourth annual (DSES), which is the industry’s most authoritative profit-building event for innovative dealers. Dance’s training is renowned for helping hundreds of automotive dealerships, dealer groups, auto manufacturers and…

The #1 thing that drove me crazy in stores were the phones. I would spend days, weeks, months, planning a marketing strategy to make our phone rings and then I would end up answering most calls myself, setting up appointments, and answering status calls(my least favorite call to get!).

I've watched service advisors look at their ringing phones and NOT answer it. When I saw that, it required, what I called, an immediate training session with the advisor. As like most of you who…

http://www.dealerelite.net/profiles/blogs/it-s-the-internet-manager-s-fault

http://dealeretraining.com/



Stan Sher of Dealer eTraining discusses the challenges that…

Most Internet Managers bite off more than they can chew, including managing a PPC campaign.  Paid search can be an effective way to increase revenue, but the actual process of managing PPC campaigns can also be very labor intensive. Using software to automate some of the overall effort is one way to help manage and track paid search.

Know that keyword expansion and bid and budget management are kind of the two priorities in paid search management.  Understand the manual process will…

VinSolutions Announced as Platinum Sponsor of AutoCon 2012

Automotive CRM vendor will also exhibit the latest CRM technology, sponsor a cocktail reception and present a keynote address.…

NCM “Benchmarking for Success” Workshop Added To AutoCon 2012

AutoCon 2012, the automotive industry’s newest and most exciting fall conference, is pleased to announce that Robin Cunningham, NCM^® Institute faculty member, will be…

In our business helping veterans improve can be a challenge.  

They know what they are supposed to know.  Usually they think they are actually doing it.

Poke around in the cupboards of the average dealership and you will find training cassettes from the 70's, training videos from the 80's and 90's and DVD's from the last 15 years.  You could reforest Colorado's wildfire area with the trees that made the workbooks from seminars that are…

When I was last on the "front lines" in automotive retail, I was fortunate to be a Sales Manager for a Dealer Group that was implementing radical changes to its sales process, marketing, merchandising and customer experience. We adopted VAuto as our merchandising and appraisal tool. We went to a "best price first" concept and we revised the Sales Person compensation plan to reward unit levels and CSI. I will outline the experience from the guest walking into the…