When I was a child growing up I used to challenge every order issued by Mom or Dad with a simple question why. I’m not certain I ever received a detailed description of why I should perform a task that they asked me to do, however the response was always the same. Because I said so, now just go ahead and do it. A sign of a good leader is they…
ContinueAdded by Rob Gehring on March 22, 2017 at 2:50pm — No Comments
How to Generate New Marketing Ideas
Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!
Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.…
ContinueAdded by Paul Potratz on March 21, 2017 at 5:21pm — 1 Comment
5 Reasons to Attend PCG's Automotive Engagement Conference
QUALITY > QUANTITY
Unlike any other conference in digital history, the Automotive Engagement Conference began as a collective mission to expose all digital entities guilty of not delivering QUALITY, measurable solutions to…
ContinueAdded by David Metter on March 21, 2017 at 4:31pm — No Comments
Everyday Cars That Became Collectibles Over Time
Think it's possible for an everyday car at a dealership to one day become a collectible car worth millions? Vehicle valuation specialists, Black Book, analyzed several affordable cars that were once purchased modestly at MSRP and eventually became great collectibles. Here is the list, compiled by Black Book:
Make… |
Added by Black Book on March 21, 2017 at 12:13pm — No Comments
Commercial Compact Vans Getting another Look after Months of Low Performance
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…
ContinueAdded by Black Book on March 21, 2017 at 12:12pm — No Comments
Is Someone Stealing Your Leads? Why You May Never Know.
While I was at NADA this year, I ran into a dealer who told me that he had recently discovered something very upsetting. An ex-salesperson who went to work for the competition had been logging into the dealer's CRM and stealing leads, which the salesperson then proceeded to enter into the CRM at his current workplace. Apparently this had been going…
Added by Erik Nachbahr, CISSP on March 21, 2017 at 10:42am — No Comments
Do You Really Know Why Your Dealership is Growing?
It’s a logical conclusion that customer retention and loyalty are important to the survival and growth of any dealership, yet many dealers focus on growth by intangible metrics, simply looking at numbers – 100 units last month vs. 125 this month, or $125,000 in service revenue last month vs. $175,000 this month – without knowing whether that growth was influenced by customer…
Added by Mike Gorun on March 21, 2017 at 10:34am — No Comments
The Influence of Emoji on Car Dealership Texting
The advancement of technology today is accelerating every day, and its influence on our everyday lives is enormous. To stay fresh, every business needs to keep up with this advancement, and even dictate rules, for that matter.
When it comes to mobile texting within your car dealership, one question appeared recently. This issue, whether or not to use…
ContinueAdded by Thomas F. Jung on March 21, 2017 at 9:34am — No Comments
How to improve service experience in 2017? Try texting!
After a quarter of a century, auto dealerships have finally started realizing that technology works for them, not vice versa. As 2017 has opened the door for innovation, such as virtual reality, but in order to reach this level, the entire car industry needs to pull the brake and realize the benefits of a proven technology. And the key is in text…
ContinueAdded by Thomas F. Jung on March 21, 2017 at 8:27am — No Comments
Great in The Interview but Not on The Job?
If you're familiar with the expression "people don't change," think again. Many hiring managers can attest that people often do change between the time they were interviewed and the first day they arrive at the office. The confusion can lead to catastrophic results.
What may seem like a classic case of bait and switch is…
Added by Mike Poskey on March 21, 2017 at 5:30am — 1 Comment
“Dealerships Lose Service Departments in Record Numbers”
“Manufacturers Cut Mega Parts Deal with Aftermarket Suppliers”
I see the same stats that everyone else sees and has seen for years regarding…
Added by Jeff Cowan on March 20, 2017 at 12:00pm — No Comments
If everyday you woke up and weren’t tired….
If you were never sick…
If you never suffered the death of someone close to you…
If you never hit life’s walls- the sudden loss of a job you gave nearly half of your life to, the forced bankruptcy because the economy tanked, the 15 year ride or die marriage ending in divorce, watching your car get repo’d while you hold on to your 5 year old son for comfort, and/or the foreclosure of the only home your children…
ContinueAdded by Marsh Buice on March 19, 2017 at 11:04am — 2 Comments
Pre Hire Testing-Why and Why Not * The Recruiter*
Added by Craig Lockerd on March 18, 2017 at 11:17am — No Comments
How to....What Happens at Your Dealership When the Applicant Shows Up? The Recruiter
Added by Craig Lockerd on March 18, 2017 at 11:16am — No Comments
Everybody is required by law to have an auto insurance policy. It isn’t just for your protection, but a good insurance deal can buffer you in times of emergency.
Unfortunately,…
ContinueAdded by James Helliwell on March 17, 2017 at 9:00am — No Comments
Nissan Pathfinder 2017 Review
After getting revamped, all new Nissan Pathfinder 2017 is ready to be launched in the upcoming New Year. This 3 row, 7-seater SUV from Nissan has taken a cosmetic tweak from its 2013 predecessor, also claims to have a 50% new engine. The SUV has got a rugged look with its more solid grille, and the treatment given to the headlight and taillights.
But is looks all about the new makeover? Here are its features that you want to know about the…
ContinueAdded by Maria Smith on March 17, 2017 at 6:55am — No Comments
How to Improve Your Customer's Shopping Experience
We talk a lot about how you can merchandise or present your product to get your customers to purchase. But what we really need to focus on is making sure that our digital customers receive a traditional experience.
What do we mean? Watch this week’s Hard Facts as Samantha explains why the digital buying experience needs to be so much more than what it currently is.…
ContinueAdded by Paul Potratz on March 16, 2017 at 3:54pm — No Comments
First time in a long time I've been able to time stamp my Good-Morning Message at 5:30 AM. .... My visit to the Back Surgeon yesterday as an outpatient has me up and…
ContinueAdded by James A. Ziegler on March 16, 2017 at 1:30pm — 2 Comments
As negotiations are an expected part of the vehicle buying process, there are three strategies we advocate doing often and consistently to increase your sales gross and reduce many of deal-cutting concessions.
Depending on how you respond to a customer will determine if you get the deal and how comfortable the customer feels about their experience.
By…
ContinueAdded by Richard Keeney on March 16, 2017 at 1:30pm — No Comments
The value of customer satisfaction
Customer satisfaction is one of the burning issues in businesses today. To invest or not to invest into CS improvement? Many companies are still in doubt whether their investment will pay off at the end of the day. Using quantified examples and appropriate methodology, Cisco and IBSG (Internet Business Solutions Group) have drawn up a report with their point of view…
ContinueAdded by Thomas F. Jung on March 16, 2017 at 9:58am — No Comments
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