The Theory of 5 is a lifetime process; it only stops on the day we die. The Theory, which can be used by anyone at any stage of life, is based on selecting mentors in the five most significant areas of a person's life - spirituality, marriage, parenting, business and finance, and health. These men and women will guide and support us towards…

I remember it like it was yesterday, the first time a car was discounted to make a deal. It was 1932, in Midtown Manhattan, New York City. Big Red Ewing accepted $1,450 “out the door” for a brand new 1933 Studebaker Dictator that stickered for $1,466 Plus TTL. Now, whether or not that’s true, I cannot say. But I’m sure it went down just like that. …

Wow so much support on the book today. Thank you to everyone that is buying my book and Kindle on Amazon today. Finding The Real You is on its way to becoming an Amazon Best Seller. If you have purchased the book yet go to Amazon type Ron Garverick buy the Kindle version (make me an Amazon Best Seller for .99 cents) and buy the paperback and I promise this book will change your life. Thank you for your love and support…

VSC includes coverage for many types of vehicles and enhances consumer convenience benefits

NORCROSS, GA. — May 3, 2021 – EasyCare, an APCO Holdings brand, introduces a new vehicle service contract (VSC) for auto dealerships. This VSC makes it easier for dealers to present in the F&I office by integrating coverage options for many vehicle types and needs into one product, including electric vehicles (EVs). Plus, this new product offers…

We’re back with Begin Again. In our video series, we’ve been sharing tips about marketing your business. It’s our goal at Auto Training Academy to give you the tools you need to find great success in this…

NORCROSS, Ga.—May 2, 2022—APCO Holdings, LLC, a leading provider and administrator of automotive F&I products and home to the EasyCare and GWC Warranty brands, announced today that Bob Haeffner has joined the company as Chief Financial Officer.

Haeffner has nearly 30 years of financial and accounting experience and a deep…

 Modern shopping habits have changed drastically in the last 10 years and the changes have greatly empowered the customers. Consumers have access to more information than ever before and dealers need to adjust the way they are providing service. The days of a window shopper popping into a dealership and spending a day test driving cars are long gone. In fact, 46% of consumers prefer to do their auto shopping online. So, what does that mean for you? It means that two experiences must now be…

Protective Asset Protection, a leading provider of F&I programs and services, announced today it has signed a national agreement with RumbleOn, Inc (RMBL), the nation’s first technology-based omnichannel powersports platform. As part of the deal, Protective Asset Protection will offer a full suite of F&I products to RumbleOn customers, along with expanded training and support to RumbleOn retailers.

The powersports market experienced record growth during 2021, with the…

FlickFusion Video Marketing has hired Jason Ezell as Vice President of Partner Communications. In his new role, Ezell will maintain and help to build strategic relationships with digital marketing, website and CRM companies in the retail automotive industry.

“Jason brings a skillset and level of experience that will be incredibly valuable as…

I am a very competitive person, so if you put me in a classroom situation, I am more than likely going to try to beat you on all of the test scores. However, I am also a person that dreads being forced into a corporate continuing education program. Some employers will just assume I am lazy, but the opposite is true. I am a very hard worker. So, what is it?

A recent Gallup State of the American Workplace report, published in June, states that…

Paul Meijer interviews some of the best minds and experts in the world of automotive business development center operations. Watch as Stan Sher talks about the HUGE opportunity for auto dealers to work leads Smarter Not Harder! The time has changed and we are living in an era where engagement counts. We spoke about operations and…

How to effectively communicate with prospects by text after they opt in. How to write a message and send it. Converse like normal. Stan Sher talks about the HUGE opportunity for auto dealers to work leads Smarter Not Harder! The time has changed and we are living in an era where engagement counts.

Unprecedented 383 transactions completed in 2021, representing 830 franchises, nearly three times the pre-pandemic average, according to The Blue Sky Report^® by Kerrigan Advisors, which predicts blue sky values will continue to hit new records in 2022 as earnings skyrocket in the first quarter, super-charging industry consolidation

Incline Village, NV – April 4, 2022– The auto dealership…

High-Level High Energy Automotive BDC Rep Grinding Internet Sales Deal Here is a BDC rep working hard to bring a difficult customer into the dealership. She is high level and high energy. It is no wonder why she was promoted into a managerial role not long after. This is an example of the powerhouse BDC (business development center) reps…

I was prospected by a cold caller just a minute ago. They had a tough accent which was clear they were outsourced to a third-world country. I can understand companies do this to keep costs down. However, here is how poorly trained the caller was. They were a robot with no care about having a personality and finding a way to win me…