What sets your company apart from everyone else’s? It’s the brand – and creating a better business starts with this key factor. Without a really good one, nothing sets your enterprise apart from the next one, and this won’t have customers clamoring to do business with you. Therefore, take a hard look…
ContinueAdded by Bill Cosgrove on July 20, 2013 at 12:30pm — No Comments
Buy-in. Utilization. Execution. Process. Training. Accountability. Management. These are all things that dealerships require to function in today’s competitive marketplace. And yet, on far too many dealership lots, those being tasked to execute their job’s duties are turning a blind eye to them. Your dealership needs a Hans Gruber.
It is commonplace for salespeople to push back or simply choose …
MySpace was, in many people’s opinion, the social network to be on for many years. In fact, in 2006, MySpace surpassed Google as the most visited website in the United States. The decline of MySpace began in 2008 as Facebook rose in popularity and became the newest social network of preference for many. MySpace’s user base…
ContinueAdded by Richard Holland on July 19, 2013 at 9:42am — No Comments
Previously seen as an afterthought, more companies are seeing the value to be had in actively improving their website.
Is your company’s internet presence going unnoticed? This might be because what you thought was the hard part, has only just begun. These days it’s not enough just to simply have a website to bring in visitors, you have to actively…
Added by Bill Cosgrove on July 19, 2013 at 7:15am — No Comments
If you haven't heard this it's great. If you have it's worth another listen
“The Point – In Your Ear” is back sneering at crappy content like the king of rock and roll. In this wild tale, you’ll hear about a street corner advertising rock star,…
ContinueAdded by Bill Cosgrove on July 18, 2013 at 8:20pm — No Comments
Larry Gray’s 1961 Corvette.
His childhood was spent in Pine Bluff, Ark., where he delivered newspapers for 35 cents a week and pumped gas. In those days station attendants would pump the gasoline, check the oil level in your car and wipe your vehicle’s…
ContinueAdded by Connie Keane on July 18, 2013 at 6:05pm — 7 Comments
As a dealer, you spend a lot of time thinking about your customers. How can you bring them into the store, provide a great sales experience, and hold onto them long-term? These questions are very important, but not just for your customers. Shouldn't you be asking them about your employees too?
In…
Added by Scott Bergeron on July 18, 2013 at 12:37pm — No Comments
Do you want to increase your CP Hours per RO?
Greetings,
I can't imagine many people answering NO to that question. If you did, please contact us immediately and tell us about your success! All joking aside, in most cases CP Hours per RO are an area of opportunity for increasing Gross Profit, as well as increasing shop…
Added by Rob Gehring on July 18, 2013 at 10:24am — No Comments
C’mon folks, the days of being able to close on most sales transactions with the style of a pushy used car salesman, are gone. That window closed over a year ago.
Not that you can’t still close people, but the residual factor is usually gone when you use this…
ContinueAdded by MANNY LUNA on July 18, 2013 at 12:30am — No Comments
How To Sell More Cars To Millennials Like Me
I would be considered a millennial, or a Gen Y consumer. After all, I’m twenty-eight, a new mom,born in 1984, just about to have my ten year high school reunion and often think to myself-“If I wasn’t in the auto business, if I didn’t do this for a living, what would…
Added by Elise Kephart on July 17, 2013 at 9:30pm — 20 Comments
Believe it or not some states are bringing legal action against "experts" who are unlicensed in their states for giving advice to the public. States like Ohio, North Carolina and others require car sales professionals to be licensed, so is it possible someone unlicensed could be breaking the law?
Well if you ask the Attorney General in Kentucky maybe they are in violation of the law. Watch this video or read about this case here. …
ContinueAdded by Mark Dubis on July 17, 2013 at 11:00am — No Comments
Ok, I must start with an apology for a slightly misleading title. Even the most popular car dealerships will struggle to tell you how many clients they'd found on social media. One thing is for sure, though – car manufacturers and dealerships are increasing activity on Facebook, Twitter and other social media channels and there must be a good reason for them to do so. With more than a billion people using social media actively, the likelihood of you encountering a potential buyer on one of…
ContinueAdded by Arvid Linde on July 17, 2013 at 4:14am — No Comments
There's an exciting thing that can happen when you first start advertising on social media. The organic measures of exposure are quickly fading away, so when you get that first boost of exposure as a result of spending very little money, it can become addicting.
It's a trap. Overexposing at the wrong time to the wrong people can…
ContinueAdded by JD Rucker on July 17, 2013 at 12:30am — 3 Comments
Your website can produce up to 600 more leads every month. I'll show you how to get customers who may be on the fence to contact your team in this week's Think Tank Tuesday. There's no reason you shouldn't be using this tool on your website. Don't miss out on hundreds of quality leads and watch Think Tank Tuesday right now!…
ContinueAdded by Paul Potratz on July 16, 2013 at 2:39pm — No Comments
Recently, AutoTrader had Polk do a study titled, "2013 Automotive Buyer Influence Study". As it is always good to try to keep our finger on the pulse of the buyer, I read through my copy recently and have found something that surprised me a…
ContinueAdded by David Sharp on July 16, 2013 at 2:33pm — No Comments
Frequent travelers have many choices when choosing airlines. Some choose an airline for their frequent flier benefits; some for their convenient routes or frequent itineraries and some have airlines chosen for them by their companies. For many years, Delta Airlines has been at or near the bottom of almost every survey conducted regarding airline customer service. In fact,…
ContinueAdded by Mike Gorun on July 16, 2013 at 9:34am — No Comments
Bruce Kimbrell, site leader for one of the world’s most successful brands, helps dealerships solve the “Why Buy From Me?” dilemma with successful and actionable tactics to help separate their brand from the competition
Salt Lake City, UT – July 16, 2013 – DrivingSales today announced that The Walt Disney Company’s® Bruce Kimbrell, site leader for…
ContinueAdded by Crystal Hartwell on July 16, 2013 at 9:26am — No Comments
Why Are We So Slow To…
ContinueAdded by Bill Cosgrove on July 15, 2013 at 9:00pm — No Comments
AutoWeek spotlighted the ’53 Mercury on their website, and it got me thinking how sad it is that such a storied brand has fallen by the wayside, and that dealerships that aren’t careful can also end up like the dodo bird or Mercury brand.
CSI is critical to SURVIVAL
One of the intangible benefits for our Live Chat products is that it can help guard your CSI. Not just the CSI the factory measures, but the one that has your customers posting…
ContinueAdded by Big Tom LaPointe on July 15, 2013 at 3:30pm — 2 Comments
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