I had completed all of my interviews.  I had taken my Predictive Index and my Wunderlick Quiz, I had answered all the questions about why I wanted to be a car sales person, I had pitched the sales manager's pen to him, successfully selling him a 2-year old Mont Blanc that already belonged to him.  I had seen the pay plan and accepted the terms, shaken my sales managers hand and agreed to start on Friday, 2 days away. 

From the sales managers office, I called my mom and told her, "I am…

“Spread right, Trips Z-pass 90, X-36, 99 Max protections, Z-option…on two.”

Imagine the complexity of sitting in one of the huddles with of one of the top Quarterbacks in the country.  Imagine trying to decipher the pass route, protection and coverage for an option route.  Now, imagine doing all that without reading the playbook?

Sounds…

Are you trying to decide what your Social Media process should look like?

Are you trying to decide where to begin and what to do?

One of the easiest and most effective ways to use social media to enhance your dealership’s presence is to utilize video of your happy customers either taking delivery of their New or Pre-Owned vehicle, or video of their experience in your service department!

You first have to understand, social media is…

Why Ban Potential Selling Tools?

The point of restricting access to any website is to ensure your employees are spending their time wisely and getting work done. Why waste the effort of watching each employee’s every move if they aren’t having issues of productivity, especially when the most often restricted sites can be valuable…

I have worked in most positions in a dealership.  In each department, there are established procedures that are used to complete tasks to meet forcasted goals.  Sales use stringent procedures to ensure that cars are pushed across the curb.  Service departments use multiple procedures to generate upsales and high customer satisfaction indexes.  General office departments use precise procedures to keep all of the legal and accounting aspects of the dealership in order.

What about your…

As shocking as this might seem to my peers in the automotive industry, I am not much of a golfing fan.  The game of golf is something I tend to endure as part of my job.  I wrote a blog recently about how changing your attitude can change your pathway to success.  I decided to heed my own advice and take myself in for an attitude…

CAR-Research XRM Launches AutoDesk: Automated Rates & Residuals Program Provides Auto Dealers All Automotive Incentive Information in Simple, Integrated Format

Houston, Texas, September 20, 2011, CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced the launch of AutoDesk, a new automated Rates and…

Vince Lombardi was put in charge of turning around the Green Bay Packers, he started by leading, inspiring and motivating his players. But at one point he was not getting what he wanted out of his players so he gathered them all around in a circle and simply stated these words. "This gentlemen is a football" this is the field and i am the coach and you are the players! then he preceeded to explain the BASICS of the game.

Sometimes we get caught up in training all of the…

VinSolutions, a leading provider of automotive dealership software, is growing its Sales Team and needs a Territory Manager for the Western region of the United States. This is a great opportunity to put your sales and communication skills to work. Daily, you will be prospecting for new business and helping close sales with dealerships. Previous sales experience to…

My son Frank Luna sells 7 New Kia's Saturday!!!! That tied my record in one day!
Way to ride that title wave through the sharks Son!

Nicki Allen, Operations at Classic Chrysler Jeep Dodge Ram Mazda in Texas, explains how to utilize technology, strategy, structure and process to increase your ROI in her presentation titled “Listen Up Kool-aid Drinkers”.  Be sure to check her out at Digital Dealer 11 in Las Vegas on Wednesday, October 5^th from 3pm-3:50pm.  Look for Session #126.

Listen Up Kool aid…

Kelly Blue Book, the self proclaimed “The Trusted Resource” is used by consumers every day!

According to KBB’s own site stats, “Over 13+ million visits generate more than 35 million pricing reports every month”

THAT is a lot of visits!

Have you ever had a customer come into the dealership with…

MPi Chairman, CEO Les Silver to Speak at 11^th Digital Dealer Conference about Increasing Service Department Profitability Using Digital Technology

Las Vegas, NV, September 19, 2011 –MPi (www.mpi-edge.com), the pioneer and leader in vehicle inspection tools, service workflow expertise, and consulting for automotive dealership service centers, today announced that company Chairman…

We all know by now that at the end of July, Google changed how they calculate star counts on Google Places.  (see previous post)

Dealers that relied heavily on Dealerrater.com, Yelp.com, or…

http://fixedopsnews.blogspot.com/2011/08/exceeding-expectations.html

What would a Service Professional do?



A Professional understands their Customers Expectations.



Now this has got to be the easiest “no brainer” post you have read in years! You would think that every person who works in the Dealership has heard of Customer Service (here’s a little hint: WE ALL…

Stop the Profit Leak

ANSWER THE PHONE!!

With the next Digital Dealer Conference promising to be chock full of the latest in Digital and Social Marketing strategies, I can’t help but ponder the obvious. We are learning great new ways to drive traffic to our dealerships with the commitment that the buying experience will be extraordinary. And the good news is its working! For too many of us, the bad news is the same…..its working.

With…

http://www.dealeretraining.com/

http://www.linkedin.com/in/stansher83

http://twitter.com/stansher

 …

I’ve been following closely, and reporting on, the recent uptick in activity being taken by the National Labor Relations Board in pursuing complaints related to employee terminations due to social media use. All of the previous articles, including the…