Relatedness-Based Selling™
“You have to decide to love it first. Then the reasons to love it will appear.”
— Jeff Sterns
Let me open with this: you have every reason to feel proud of yourself. First, you are open to looking at yourself and this shows accountability. Second, when you get really good at this and make terrific money and tons of…
ContinueAdded by jeff sterns on May 22, 2014 at 1:00pm — No Comments
Getting Out of Car Lease Contracts Hits Near-Record Pace
Swapalease.com, the nation’s largest car lease marketplace, says its customers continue to escape their car leases at a near-record pace. According to data from April listings, car lease drivers in April planned to escape their lease contracts 15.3 months into their lease, slightly off the record pace set back in January of 13.9 months.
Based on lease contracts with an average term of 36 months, the current pace of exit continues to expedite in pace. Prior to 2014, the average person…
ContinueAdded by John Sternal on May 22, 2014 at 11:08am — No Comments
Today we would like to ask you a few questions:
If you answered yes to any of these questions, click the link below to…
ContinueAdded by Rob Gehring on May 22, 2014 at 9:55am — No Comments
What Does a General Sales Manager Do Really?
This article was written by Robin Cunningham of the NCM Institute and originally published on the Up to Speed blog.

At the NCM Institute we conduct our …
ContinueAdded by Garry House on May 22, 2014 at 9:00am — 1 Comment
Jeff Spreen - the Owner/GM of Spreen Honda - Shares Best Practices On Auto Industry Insiders
WAAOL - All Automotive Advertising All The Time
Today's Auto Industry Insiders show has Philip Zelinger, the President of Ad Agency Online, LLC, interviewing a third generation "Car Guy" - Jeff…
ContinueAdded by Philip Zelinger on May 22, 2014 at 7:50am — No Comments
Why Employee Retention in Service Is More Important Than Ever
A recent Automotive News article covered the decrease in trained automotive service technicians graduating from vocational schools. Not only are the vocational schools producing fewer graduates in the automotive repair field, but the training they…
Added by Richard Holland on May 22, 2014 at 7:03am — 1 Comment
Proverbs 27: 2 Let another man praise thee, and not thine own mouth; a stranger , and not thine own lips
My study in God’s word this morning brought me to this passage. Besides the personal application, I realized the professional application in my own position here at CBC.
Jim Boldebook, brought me onto his team in 1989, mentored me, shared his vision and as I caught it, I’ve worked it in my position as an audio editor of radio commercials for our automotive…
ContinueAdded by Jerry Cobb on May 22, 2014 at 5:30am — No Comments
Automotive Marketing Managers: Organize and Analyze Before Spending More Money
By Brian Pasch
General Managers of automotive dealerships get anywhere from 10-20 calls a week from companies trying to sell them a new product, service, or technology concept. Some GMs have said that number is more like 10 per day, so you can understand why General…
ContinueAdded by Brian Pasch on May 21, 2014 at 12:30pm — No Comments
Do You Know How To Compete?
Added by Paul Potratz on May 21, 2014 at 12:24pm — No Comments
Process improvement programs from TQM, to EDGE, to EXCEL, to CEE & more…all these acronyms represent the manufacturers’ commitment to proactively impact the customer experience across their diverse distribution channels. The objective for all is the same; implement systems & processes that will equip their dealers with tools and strategies, which they will in…
ContinueAdded by Kurtis Smith on May 21, 2014 at 11:05am — No Comments
Nissan's Safety Team Tests 1000s of Child Car Seats.
In an effort to guide parents in choosing the best child restraint systems on the market for their Nissan car, Nissan has put together a list of the best of the best child safety restraint systems in their SnugKids Safety Kit Guide. With injuries from car accidents involving…
ContinueAdded by Jonathan Morales on May 21, 2014 at 10:00am — No Comments
Digital Domination at Digital Dealer
The 16th Digital Dealer Conference concluded earlier this month in Atlantic City. Being at a new venue and in the Northeast for the first time, it seemed as if there were many new attendees. With overflowing breakout session rooms, packed general sessions and great traffic in the exhibit hall, it’s no wonder it was…
Added by Jamil Zabaneh on May 21, 2014 at 8:39am — No Comments
The Wall Street Journal: ON Your Smartphone, IN Your Car ~ The Connected Car Race Ensues
Added by Josh Knutson on May 20, 2014 at 2:04pm — No Comments
Car Shoppers Confused About TV Lease Deals
The majority of consumers shopping for a new car lease are frustrated with the disconnect between advertised automotive deals and the cars they end up looking at inside the dealership. These findings were part of a joint online study between Swapalease.com and Wantalease.com from April 10 – April 24, 2014, presented to more than 1,000 drivers across North America. Complete results of the study may be found by clicking…
ContinueAdded by John Sternal on May 20, 2014 at 1:34pm — No Comments
Is your dealership proactive when it comes to safety campaigns?
Do you actively contact your customers about open recalls?
Click the link below to hear my initiative ways to get your open recalls under control before it's too late.
…
ContinueAdded by Rob Gehring on May 20, 2014 at 1:20pm — No Comments
Creating Red Carpet Customer Service
There are probably a thousand reasons or more that customer service and retention is a valuable automotive sales training topic, but here are just nine that affect all industries that should get your attention.
1
. 86% of buyers will pay more for a better customer experience. But only 1% of customers feel that vendors consistently meet their expectations. (CEI…
Added by Stephanie Young on May 20, 2014 at 12:25pm — No Comments
What’s the Big Deal with Data Anyways? – Part Three
As I mentioned in part two of this series, many DMS providers make it difficult for dealers to download their customer database. In some cases, it’s because there are control issues arising between dealers and their DMS (or CRM) as to who…
Added by Mike Gorun on May 20, 2014 at 8:13am — No Comments
Why 24-Hour Chat is So Important
I've taken some criticism over the last week for selecting CarChat24 as the dealer website chat provider that I like the most. Angry calls. Angrier emails. Nobody wants to hear that their product was not selected and I understand the vast majority of the criticism from other chat providers in the industry.
One piece of criticism that I do not understand comes…
ContinueAdded by JD Rucker on May 20, 2014 at 6:23am — 2 Comments
Most reliable car brands
There was a great article published by Motoramic about the most reliable car brands which you can read here. The author determined the most reliable automotive brands by looking at almost 350,000…
ContinueAdded by Anne Fleming on May 19, 2014 at 8:16pm — 3 Comments
Dealer Addendum Tool
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DealerAddendums.com just crossed the 100 dealer threshold so I thought I'd post a short blog about it and how it came to be.
In 2011 Liqueo Inc launched…
ContinueAdded by Allan Tone on May 19, 2014 at 1:03pm — No Comments
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