CRM as we know it is dead. Its sole purpose was to replace index cards and rolodexes with a more organized digital solution – one which helped salespeople more efficiently follow-up, track and manage conversations. However, in most cases, the ultimate beneficiary is the user, not the customer.

In terms of communication, today’s world is filled with noise. So…

Albany, N.Y. – November 7th, 2016 –

Auto/Mate Dealership Systems has been recognized as one of the 36 “Best Places to Work” in New York State’s Capital region by the Albany Business…

The 2016 Porsche Boxster is all amazing coming loaded with incredible features. Right from price down to extra trims, the new model can rest you with satisfying driving experiences. Based on expert reviews and specifics, it’s possible to have a car that’s faster in a straight line.



Boxster presents a wonderful combination of sharp handling and spacious, snug, and luxurious interior that makes it a fantastic car for commuting. You will certainly enjoy the…

Have you heard of message extensions? With Google's new technology, you can send and receive texts from customers right through search ads. The phone’s SMS application launches automatically, and you are able to communicate one-on-one with the customer at hand. 

From answering questions to helping them schedule appointments, you’re building a relationship with your customers through these new ad formats.…

With automakers expecting a slow-down in sales we should soon see how each manufacturer chooses to respond.

Typically, when looking to boost sales, OEMS add incentives or special lease deals. However, that may not be the right strategy. These types of campaigns tend to end up starting a domino effect that creates a catalyst for competing manufacturers to offer…

There is a lot of talk and buzz building about the importance of video marketing – as there should be. Video is quickly becoming the preferred medium for consumers. Don’t believe me? Literally thousands of articles exist on the Internet illustrating the benefits of using video in your marketing.

But for this blog I would like to take a step back for a minute.…

     Imagine a customer walks into your showroom and all your people are tied up with other potential customers.  With all the technology available could you keep this unattended customer occupied until one of your staff freed up?  If so, what would you share with the customer?  Is there a specific message that might compel them to wait a bit longer?

     John Cash Penny stated that 50% of all advertising is wasted.  We just don’t know which 50%.  That’s all about to…

©2016 By John Fuhrman, Director of Training OptionSoft Technologies

     Everyone’s talking about the cost of health care these days.  What does that have to do with an article in a magazine for successful dealers?  Bear with me for a moment.  Most dealers are of an age where it would benefit them to get an annual checkup.  Suppose you wanted only the best and most accurate information and bypassed your regular doctor.

     You visited an…

Dealerships are no strangers to change, especially now with all the vehicle innovation that’s being introduced, as well as the flexibility consumers now have with shopping and buying.  Professionals in the automotive industry have learned that, to be successful, they need to be able to turn on a dime and adjust to whatever comes their way—and even better, those leading change and setting the…

If you have your own car and have been using it for a while, you know that it requires a lot of time and effort to take care of it. However there are many specialists available to fix your car or automobile issues.

It can confusing to know how to choose the best company or specialist for your individual needs. There are places where you can get your tyres repaired, car tintingdone or even completely change the…

Who on our team is the best, and how do we get the rest of our group to reach their level?

This is a question you may have heard or even asked when planning training events or making business projections. While this is a good place to start, you have to take this conversation to the next level. Is your top performer really good enough to set the…

Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

  

Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent 2016 Beepi…

Do you have one of these 5 marketing viruses?

It’s so easy to get caught up in new technology and focus on what your competition is doing. From shiny object syndrome to your addition to cutting-edge technology, you (or someone you know) probably has one of these. 

Bring it back to the basics in this week’s Think Tank Tuesday.…

This Week in Social Media

News for the Week of October 31

End Screens Feature From YouTube Available for All

When creators produce great content, it leaves viewers looking for more. End Screens is…

It’s not really black cats and witches on the streets this Halloween that you should fear: What about possible monopoly power in the hands of a few companies that could seriously hurt your dealership’s business this Halloween? And every day?

Now THAT trick is scary.

History can show us a clear parallel to how cartel, or monopoly, power may be…

With a marketplace full of choices, technology, and customization, today’s consumers are more empowered than ever.  They’ve taken control when it comes to shopping, making their preferences known, and ensuring they get exactly what they want.  Whatever the product, there’s no shortage of options and…

Is dressing up your vehicle and improvising it looks on your mind? Are customized paints too expensive and out of your pocket budget? You must explore stickers for your car; they are not just way cheaper than custom paints but also classy, stylish and creative. Stickers also give numerous designs to choose from for use for clear expression of your thoughts, support and messages you wish to convey.

Benefits of stickers for a car

Safe in installation and removal, a…

Humans naturally crave interaction with other humans. However, as technology advances, there is an increasing push by companies to automate as much of their processes as possible. While this is understandable, as it saves on costs, the path technology is taking us down could prove to be a double-edged sword.

Think about all the automated technology that you…

Ride sharing.  Corporate fleets.  Short-term rentals.  Mass transit.  Ride subscription plans.  The list continues to grow—and traditional dealerships are rethinking how they’re going to position themselves to win with consumers who are approaching personal transportation in a whole new way.  Brand-new drivers are no longer forming lines at the DMV the second they…

Do you have a CRM? Did you know that, on average, most major CRMs only see usage of 25%?

Let that sit there for a minute. You pay 100% but you . . . use 25%.

Is it your fault? Maybe. Likely. Sure.

• Your salespeople won’t use it.
• And you won’t make them.

And so you pay 100% of the bill for 25% product…