The question most pondered by businesses when advertising is perhaps the most important:

“What is my ROI?”

It doesn’t matter whether we’re discussing television ads, radio, 3^rd party leads,

that gorilla on top of your building, or the contest you’re running on social media; all roads lead back to the ability to answer that…

How long? How long before we get away from the past images of the shyster? The all about me, just in it for the quick buck ? The compassionless shark? .........The answer lies within us.

I've been blessed to have witnessed a rather curious cycle, perpetual in nature, yet new to each generation of car people.

Each generation despises the old car dogs and feel…

For those not familiar with the term “Split Testing,” this refers to testing different marketing approaches to determine which strategy will return the biggest ROI. For example, let's say that you’re doing an email campaign, you could split test your subject verbiage. Example: “10 ways to sell more cars” is your split test A and “Who else want’s to sell more cars?” would be your split test B. You send out 500 emails with the A subject line and 500 with the B subject line, and then you…

Sell Like It Was Yesterday

I have loved the automobile business since the day I sold my first car in 1987.  I remember collecting that commission check, as an 18 year old kid, who was in shock and awe that someone would pay me that kind of money to do something that I loved.  It was a simple time; look out the window, make sure you never miss an up, do the walk around, the demo drive, the service walk and make sure if you cannot…

We all have a myriad of contacts that we consciously (or subconsciously) place into separate categories in our relationships. These categories include family, close friends, business associates, colleagues and acquaintances. Most people tend to act differently depending on which group they are surrounded by at any particular moment. People may relax a little, be more…

It’s Officially the Women Buyers Era...

OEM’s are increasing their advertising towards this powerful buying segment. Smart dealerships are too. Women bought an estimated 13 million cars at new car dealerships last year; an estimated 35,000 vehicles a day.

How many female “up’s” are converting to buyers at your store? If you aren’t tracking that number yet, we suggest you start accounting for sales by gender. The upside of your gross profit potential is tied to this.

The…

It seems as if every big event nowadays is live tweeted by brands seeking to gain free marketing on the back of these popular events. This last Super Bowl saw brands literally setting up war rooms filled with social media professionals, graphic designers and even lawyers, simply to post content in reaction to real-time events. For most events targeted by brands in this…

If I took a survey of individuals and ask them if they were the best they could possibly be, most would answer yes. If I asked the same individuals a second question, are you perfect? Most would answer certainly not. When we accept these principles we understand the importance of always trying to improve or become our best. Click the link to read the whole…

Price is very important to your customer, but that shouldn't stop you from pitching those extra accessories. This week on Think Tank Tuesday, I explain why your customers will buy these accessories elsewhere if you aren't pitching them at your dealership.

 Are your managers and sales associates well versed in the art of the T.O.?

I double dog dare you to visually inspect what you expect. If your team flunks these 7 steps YOU ARE MISSING LOTS OF BUSINESS! There are no reasons only excuses. This is 100% controllable. Managers must get back in touch with the "sales" side of "sales management."…

Do you know how to determine who is ready to buy? What if you could identify what your customers are shopping? Which brands they’re looking at?

In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come."

The first question you'll want answered is, "What is it?" In the movie, the 'it' was a baseball field, but it was actually so much more than that. In…

There’s no doubt that video marketing is exploding in popularity with businesses and consumers. Both Facebook and Twitter are investing heavily in video and, in the case of Facebook, rewarding those who upload their video straight onto its extended reach advertising platform.

The days of reading long text descriptions and features of vehicles on websites are…

Phone Up Dialogue

Most car Salespeople are unaware of the value that phone ups bring to their business.  The phone up is the most reliable source for Customers who will end up buying a car.  Because of this it is…

Hello and welcome to this week’s edition of The Used Car Market Report with insight from Black Book. As the month of January came to an end the weather for a portion of the country was brutal. Ice, snow, and strong winds closed businesses and reduced local auto sales to a crawl. When the weather improves local auto sales will improve as would-be buyers will have now discovered a greater need to have…

http://www.GoogleopolyBook.com

The Author Of Googleopoly Book Interviewed On SiriusXM Satellite Radio - Dr. Willie Jolley - Part 2

Sean V. Bradley, CSP was just a special guest on "Wealthy Ways", the #1 Radio show on SiriusXM for Success and Wealth. Sean was interviewed…

http://www.GoogleopolyBook.com

The Author Of Googleopoly Book Interviewed On SiriusXM Satellite Radio - Dr. Willie Jolley - Part 1

Sean V. Bradley, CSP was just a special guest on "Wealthy Ways", the #1 Radio show on SiriusXM for Success and Wealth. Sean was interviewed…

Customer Loyalty and Retention Conference to provide complimentary two-night room stay with paid registration for all dealership attendees.

INSIGHT15 Customer Loyalty and Retention Conference will be held on March 24-26, 2015 at the Rosen Shingle Creek Resort in Orlando, FL. The Insight Media Team, united with its media…

With a steadily improving economy and declining unemployment rates, the automobile industry is geared up to experience another year of expansion and progress. While this is great news, it would be wise to consider that just as customers now have more choices when it comes to buying or servicing their vehicle, employees (and prospective employees) also have more options than they did just a few years ago.  In general they no longer feel quite so loyal to their position, nor do they fear…