It's All About Conversion.

The Importance of Identifying the Anonymous Web Visitor at the ZMOT.

overview.

Website conversion is the key to all advertising, even that which doesn't take place online. Currently, retailers who previously focused their advertising efforts on TV, radio, print, and direct mail, must now also focus on…

Potratz was selected as a member of the inaugural Auto Remarketing Canada Power 100, an elite collection of the most influential companies in the used-car and remarketing business. The businesses selected as members of the Auto Remarketing Canada Power 100, will be featured in the fall issue of Auto Remarketing Canada Digital Magazine.

“We…

In the past, car shoppers understood that they would have to  trade their personal information in order to get specific information on vehicle pricing online. Today, they realize this is no longer necessary. As information has become more widely available and transparent, the consumer’s need to fill out a “Request A Quote” or “Contact Us” form on a website to obtain that…

As dealers continue recognize the benefits of either hosted live chat or chat software on their automotive websites, many still feel using in-house staff to handle the chats is their best option. With some proper planning and…

Flashy for its Time: 1930 Convertible Cabriolet

   Ford built about 5 million Model A sedans, coupes, roadsters, pickups and many other models between 1928 and 1931.…

A friend of mine has a saying: “The only thing keeping you from your goals is the bullcrap story you keep telling yourself.” As hard as those words are, I find them to be very true. My question for you is, what is the bullcrap story you are telling yourself about you and your business? It’s time to rewrite your story.

Everyone has built-in limitations in their brain. Everyone is conditioned through the teachings and messages we receive from parents, teachers, preachers,…

As I’m sure you’re aware, this week saw the annual return of Shark Week on the Discovery channel. In its 26^th season, the summer-event has gained a cult-like following for the Discovery Channel. According to the Today show, this single week of…

The NCM Up To Speed blog is typically reserved for “next practice” tips for better retail automotive management, but in this post, one of our 20 Group moderators, Joe Basil, pays homage to the source of our passion for this industry — the allure of the automobile and all it signifies. It stole our hearts and captured our imagination with dreams of speed, power and freedom on the open road. For Joe, the passion was sparked by the Chevrolet musclecars of the 1960s and 70s...

For all you…

By Jon Ellsworth

About 2 months ago, my wife’s car’s odometer finished its slow crawl to the 30,000 mile mark. Her oil change place, looking to capitalize on preventive maintenance, brought the milestone to her attention and provided her with a list of services that “should” be done at 30,000 miles. The total? $1,250 dollars!

Lucky for me, she…

As a manager, you face many different threats in today’s economy - shrinking budgets, slowed consumer spending, loss of key staff, etc. But one of the biggest threats to your dealership that can often get overlooked is complacency. Complacency can come in many forms and at many levels of an organization, but it all leads to the same thing: decreased production, lack of accountability, and reduced revenues.It can be felt on the front lines of the dealership with your sales team. Salespeople…

It happens every year during August, no I’m not talking about back to school shopping. I’m talking about Shark Week! First conceived in 1987, this has been cable’s longest-running promotion and spurred comedic parodies of the like. While other networks have tried to replicate the success of Shark Week, none have been able to build the same…

In my career in the automotive industry, I got involved in conferences fairly early. I’ve attended many conferences in my life as an Internet Director, as a vendor employee working a booth to helping with marketing and organization for the conference itself. I’ve done everything from being wined and dined as a dealership employee to doing the wining and dining for dealership…

Hiring the Right People is Imperative to Reaching Your Goals!

Over the years I have had the opportunity to be a part of many interviews.  As an outside consultant I have found it interesting to watch managers focus on many important attributes yet…

There are 3 types of personalities, and your personality could be affecting your income. Watch this week's Think Tank Tuesday now to find out which of the 3 personalities you have, and how you can make it work for your team to boost your sales.

          In part one of this series of why dealerships struggle, I covered some essential tips of hiring the right team members. Nothing happens until you have the right people. In this article I wanted to elaborate on an element that always exists in struggling dealerships that must be addressed before you can hire the right team members. As simple as this is, the first element in getting the right team is the willingness to let go of bad or less than desirable team members you have…

http://www.autonews.com/article/20130806/RETAIL/130809922/#axzz2bCUwY4gm

Leading web-based dealership training platform that is driving huge increases in car sales in US dealerships is now available to Motor Dealers’ Association of Alberta members at special rate

Salt Lake City, UT and Alberta, Canada —August 6, 2013— DrivingSales University (DSU) today announced that it is expanding into the Canadian market through a new alliance with the Motor Dealers’ Association of Alberta (MDA) that makes…

I came across an article recently by Jeffrey Gitomer that really hit home. In essence, he said that there are countless awards given out for levels of “customer satisfaction” by many companies including the likes of JD Powers, and Consumer Reports. The winners of those…

The Challenge

by Jim Rohn

"Let others lead small lives,

But not you.

Let others argue over small things,

But not you.

Let others cry over small hurts,

But not you.

Let others leave their future

In someone else’s hands,

But not you."

Leaders Mercedes, BMW, Honda, Lexus, Buick and GMC

According to the latest research, women account for over two-thirds of all dealership service visits. Women-Drivers.com, the leader in capturing dealer reviews from women about their dealership experience, has reported the mid-year top auto brands in 'Service'. Scores are measured in WSI® or Women Satisfaction Index on a scale of 5.0 (Excellent) to 1.0 (Poor).…