It’s one thing to try to view the auto industry through the eyes of a consumer when you work for a dealership. It’s quite another to attempt to view it as a vendor.…Continue
Ethics and compliance are different from each other, but both are vitally important to the long-term success of dealerships and automotive professionals. Often the terms “unethical” and “illegal” are used interchangeably. Ethics is personal - it means the process of discerning what the correct action is. Law is impersonal and requires no discernment, just compliance. Ethics…Continue
Make These Changes to Stay on Top of the Google Search Page
On Feb. 19, Google changed the look of their search page, decreasing the number of available advertising spots.
This week on Hard Facts, learn which ad spots are completely removed, which positions have changed, and the algorithm Google will now use to determine your ad’s position. See how this change can actually help you sell more cars for less money instead of running your…Continue
Added by Paul Potratz on February 26, 2016 at 2:14pm — No Comments
How many times have you been driving to someplace new in your vehicle – say to a concert – and, as you get closer, you end up following the large group of cars, as you assume they are going to the concert too, and that they know where they’re going?
This phenomenon is called the “herd mentality” and is very common in the animal world. Think of the behavior of…Continue
Added by Paul Moran on February 26, 2016 at 8:21am — No Comments
Now, raise your other hand if you have ever done any of these things while viewing an online webinar presentation.
If you have, you're not alone. Being absent while present--or present while…Continue
Added by Erik Nachbahr, CISSP on February 25, 2016 at 6:48pm — No Comments
Facebook has been telling us about this enhancement, and now it’s finally here. Rather than simply clicking the little thumbs-up to like a post, users have 6 emoji options to help them express their…
Added by Joseph Little on February 25, 2016 at 5:09pm — No Comments
In the world of the automotive industry, we are always being evaluated. Whether it’s through customer or manufacturer surveys, this feedback is incredibly valuable and, in some cases, affects dealership revenue.
Just like everyone, I patronize dealerships for my vehicle service. I was concerned because my new vehicle with 16000 miles on it had some noises…Continue
The simple answer to this question is: It depends on how much you value your Customers.
Over the last 20 years the automotive sales process has changed dramatically due to advanced technologies and the internet. In the past, maintaining contact with Customers relied primarily…Continue
So, you’ve decided that you want to send video responses to internet leads, but you don’t quite know where to begin. Well, first, congratulations! You have made an excellent decision that will engage more of your customers, build rapport faster and elicit increased responses. Now to the nuts and bolts of how best to do this:
Technology – The simplest…Continue
Everyone wants to have their fixed operations making great profits, retaining customers, and having incredible customer experiences. So why doesn’t it happen? What can we change to improve our service for our customers? Click the link below for a short video from me. This video will provide the culture required to maximize your dealerships fixed operations. Have a fantastic day and enjoy the clip!…Continue
Added by Rob Gehring on February 24, 2016 at 1:00pm — No Comments
Automotive Dealership Internet Phone Sales Training-Outbound Sales Calls-J.R. Batchelor
Training automotive dealership on the effective use of incoming and outgoing sales calls and the importance of follow up with incoming automotive dealership Internet leads.
Added by J.R. Batchelor on February 24, 2016 at 12:41pm — No Comments
This week we are having a look at relationships with women customers. Traditionally, after women buy their car, they come into your store for mandatory service visits or for a recall. It's a bit like a Yo-Yo effect. What do more meaningful and ongoing interactions with women look like? A dealership might offer free car washes or birthday oil changes? What about a “happy anniversary this-is-the-day-you-bought-your-car-here-and-we-appreciate-you” tire rotation? These are opportunities to build…Continue
Added by Anne Fleming on February 24, 2016 at 12:39pm — No Comments
Just like a prized fighter who prepares for the next match, an athlete who prepares for years to compete in the international Olympics, or a war-fighter who is continually trained for various geographic missions throughout the globe, your sales team must continue to improve and refocus on the markets and customer base. This requires that the team conducts opportunity identification, develop needs and solutions, establish the value, proof and control of sales cycles, selection and…Continue
Added by Kevin Lee on February 24, 2016 at 11:03am — No Comments
In business, just as is the case for any living being, all parts need to be functioning to operate at optimal efficiency. If your right leg wanted to go forward and your left leg wanted to go backwards, you probably wouldn’t make much progress walking. The same principle applies to the health, well-being and efficiency of any business. Have you ever tried to use a coupon or…Continue
Added by sara callahan on February 24, 2016 at 9:00am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the…Continue
Added by Black Book on February 23, 2016 at 2:51pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit approvals began 2016 lower than what they had shown during the last two quarters of 2015, but also showed a marked improvement from the December dip. January auto lease credit approvals finished at 63.6%, higher than the December mark of 54.5% when the year finished on a down note.
Sales in the…Continue
Added by John Sternal on February 23, 2016 at 2:50pm — No Comments
Promoting an exciting and informative environment for your Service Customers is a must for modern customers. Today’s service customers have high expectations when they come to your dealership. Besides the quality of care they anticipate and demand, the service area itself must be clean, up-to-date and inviting from the moment customers…Continue
Added by David Lewis on February 23, 2016 at 9:44am — No Comments
In today’s environment, consumers demand more personal attention and expect tangible appreciation for their business. Loyalty programs, great customer experiences and expedient solutions to problems are no longer luxuries, but expectations.
Every loyal customer seems to have a different reason for why they’ve chosen to be loyal. Perhaps one had a memorable…Continue
Added by Mike Gorun on February 23, 2016 at 9:03am — No Comments
“Nature abhors a vacuum.” There would be no reason for “disrupters” like TrueCar, Carvana, and Vroom to exist if dealers provided customers with what the majority of them want. This includes
Urbandale, IA--February 22nd, 2016--Flick Fusion Video Marketing (www.flickfusion.com) announced today that Gina Reuscher has joined its team as Director of Marketing. Her responsibilities will include managing partner training and communications, as well as overseeing the company's branding and online marketing strategy.…Continue
Added by Timmy D. James on February 22, 2016 at 10:48am — No Comments