Pick a number and live it every day, with every deal. The target could be a volume number, gross number or both. Sure, you will have other targets such as CSI or occasional targets set by the manufacturer for incentive purposes, but I’m talking about a number that simplifies your expectations and your agreement with all…Continue
Added by Richard Keeney on April 30, 2018 at 2:30pm — No Comments
Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today a new inventory recommendation solution named Black Book Cherry. Available on desktop or mobile, Black Book Cherry helps personalize dealers’ inventory discovery by automatically identifying the most desirable vehicles at auction, appropriately known as “cherries”.…Continue
Added by Black Book on April 30, 2018 at 11:54am — No Comments
As the cost of vehicles goes up, leasing is making a strong rebound in the market. OEM and dealer advertising are putting a strong focus on their lease programs. And with extra money in their pockets (tax breaks, increased salaries, etc.) consumers are looking to upgrade their vehicles. All this is good news for auto retailers.
The issue from a transparency viewpoint is the “low monthly payment and big down payment” advertising to lure consumers into the dealership. At this point…Continue
Added by Mark Dubis on April 30, 2018 at 11:39am — No Comments
Tim James shares why simply having video content isn’t enough in the second video blog in this series.
Added by Timmy D. James on April 30, 2018 at 10:46am — No Comments
Most dealerships at the very least conduct some form of multi-point inspection and inform the customer about any needed repairs discovered during the inspection. But what happens if those recommendations aren’t properly documented?
Well, failing to document those recommendations can be an expensive mistake – and not just because you miss out on any future…Continue
Added by Ujj Nath on April 30, 2018 at 10:25am — No Comments
The art of public relations has changed dramatically in recent years and now includes a myriad of services and possibilities. Today’s consumers are exposed to as many as 10,000 brand messages per day and, to break through this noise barrier, public relations must adjust methodologies accordingly. While this is certainly a challenge, there is a way to make things a tad…Continue
Added by sara callahan on April 30, 2018 at 9:57am — No Comments
Let’s be honest: performing any distracting activity on the wheel is not advisable. Although vaping while driving is not illegal, one of your hands is busy holding an e-cig and your focus on the road may be possibly reduced. If you still want to enjoy your electronic device in the car, you should…Continue
Added by Phyllis Baker on April 27, 2018 at 2:22pm — No Comments
The "Everything Automotive" Company Honors American Heroes Serving Country and Community with a Sweepstakes Featuring Cash, Prizes, and a Trip to Las Vegas to Pick Up a Custom 2017 Ram Truck
CARSON, Calif., April 26, 2018 -- U.S. Auto Parts…Continue
Added by Crystal Hartwell on April 26, 2018 at 2:45pm — No Comments
This week, Jeff discusses another mistake service advisors make: they fear their customer! Whether it is fear of telling them the truth, fear of asking for the sale, fear of a bad survey score, or fear of a heat case, it is a huge problem! Learn how to tackle the fear, embrace each customer, and turn around your sales and survey scores. Copyright 2018 Wm Jeff Cowan
Added by Jeff Cowan on April 26, 2018 at 12:00pm — No Comments
Years ago someone shared with me that old maxim "you gotta throw some spaghetti at the wall and see if it sticks". So it seems that if one flings pasta at the wall, a fully cooked noodle will stick, one that has not finished cooking will not. Somewhere in time a little boy or girl watched grandma do this, connected this imagery to the trying new ideas and suddenly a clever new boardroom analogy was born!…
Added by Jeff Novak on April 25, 2018 at 4:30pm — No Comments
Black Book has some new insight showing increased collector interest in Japanese cars from the 1960s/1970s. Many of the below cars and trucks were in the “first wave” of Japanese vehicles, and were radically different from the typical large American cars of the time.
"Over the last few years, collectors have shown increased interest in the first generation Japanese imports, such as Honda Civics. For years these cars were overlooked, but have recently become sought after, especially…Continue
Added by Black Book on April 25, 2018 at 3:35pm — No Comments
Keep your customers by keeping your employees.
Employee turnover in the automotive industry has increased to 43%(1). We know that turnover takes a big bite out of our profits in every department, but in the service department, it’s also costing you customers. Your clients like to see the same people each time they bring in their car…Continue
Added by Sally Whitesell on April 25, 2018 at 3:00pm — No Comments
Did you know that the self-improvement industry in the U.S. is a $10 billion market? That means there are a lot of people out there who are not achieving their goals. Of course, there are also dozens, if not hundreds of self-help gurus taking advantage of this situation and dishing out advice on how to be successful.…Continue
Added by Bill Wittenmyer on April 25, 2018 at 10:40am — No Comments
VEHICLE BUYBACK PROGRAM
Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it has partnered with Mobility Sales Solutions and its new Vin-Up™ solution for automotive dealers and their service…Continue
Added by Black Book on April 25, 2018 at 9:26am — No Comments
It is never ok to change the tech number on a repair order. That is fraud and will result in a chargeback in a factory audit. Always make sure your tech is certified for the repair before they begin.
We recommend the following:
Added by AWN INC on April 24, 2018 at 4:36pm — No Comments
Atlanta, GA – April 24, 2018 – ELEAD1ONE today released a free eBook called “The Auto Dealer’s Guide to Digital Retailing.” Designed to be a resource for dealers, the eBook presents an in-depth review of the challenges involved with purchasing a vehicle online, and of current consumer and dealer expectations. Additionally, the eBook shares practical tips on how to prepare a dealership for changes associated with…Continue
Added by Bill Wittenmyer on April 24, 2018 at 12:48pm — No Comments
This week, Jeff discusses a golden sales rule: never stop dating your customers! By "dating", you are staying loyal, engaged, building rapport, and showing expert salesmanship. Some simple ways include writing a handwritten thank you note, making a phone call just because, or grabbing a small gift simply because you appreciate their business. No up-selling or advertising! Simply dating your customers, because when you stop, someone else will! Copyright 2018 Wm Jeff Cowan
Added by Jeff Cowan on April 24, 2018 at 12:00pm — No Comments
Below are some additional data points from a recent consumer credit trends study conducted by Equifax. The initial release highlighted trends in awareness of credit amongst Millennials and Baby Boomers, as well as affordability expectations of Prime and Subprime shoppers. The online survey was conducted…Continue
Added by John Sternal on April 24, 2018 at 11:45am — No Comments
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data, with results showing increased shopper interest in key vehicle refreshes and upcoming launches, as well as pickups, utility vehicles and certain car segments during the month of March.
All three segments of…Continue
Added by John Sternal on April 24, 2018 at 11:22am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …Continue
Added by Black Book on April 24, 2018 at 10:48am — No Comments