April 2018 Blog Posts (92)

Pick a Number! Live It Every Day, Every Deal by Richard Keeney

Pick a number and live it every day, with every deal. The target could be a volume number, gross number or both. Sure, you will have other targets such as CSI or occasional targets set by the manufacturer for incentive purposes, but I’m talking about a number that simplifies your expectations and your agreement with all…

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Added by Richard Keeney on April 30, 2018 at 2:30pm — No Comments

BLACK BOOK LAUNCHES BLACK BOOK CHERRY, AN INTELLIGENT INVENTORY RECOMMENDATION SOLUTION

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today a new inventory recommendation solution named Black Book Cherry. Available on desktop or mobile, Black Book Cherry helps personalize dealers’ inventory discovery by automatically identifying the most desirable vehicles at auction, appropriately known as “cherries”.…

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Added by Black Book on April 30, 2018 at 11:54am — No Comments

Leasing, a Great Opportunity for More Transparency

As the cost of vehicles goes up, leasing is making a strong rebound in the market.  OEM and dealer advertising are putting a strong focus on their lease programs. And with extra money in their pockets (tax breaks, increased salaries, etc.) consumers are looking to upgrade their vehicles.  All this is good news for auto retailers.

The issue from a transparency viewpoint is the “low monthly payment and big down payment” advertising to lure consumers into the dealership.  At this point…

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Added by Mark Dubis on April 30, 2018 at 11:39am — No Comments

We Have Video Content. Now What? (Part 2) [VIDEO]

Tim James shares why simply having video content isn’t enough in the second video blog in this series.

Added by Timmy D. James on April 30, 2018 at 10:46am — No Comments

Is $7.5 Million Worth a Process Change?

Most dealerships at the very least conduct some form of multi-point inspection and inform the customer about any needed repairs discovered during the inspection. But what happens if those recommendations aren’t properly documented?

 

Well, failing to document those recommendations can be an expensive mistake – and not just because you miss out on any future…

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Added by Ujj Nath on April 30, 2018 at 10:25am — No Comments

Effective Public Relations Begins with Humans

The art of public relations has changed dramatically in recent years and now includes a myriad of services and possibilities. Today’s consumers are exposed to as many as 10,000 brand messages per day and, to break through this noise barrier, public relations must adjust methodologies accordingly. While this is certainly a challenge, there is a way to make things a tad easier:…

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Added by sara callahan on April 30, 2018 at 9:57am — No Comments

5 Tips for Vaping & Driving

Let’s be honest: performing any distracting activity on the wheel is not advisable. Although vaping while driving is not illegal, one of your hands is busy holding an e-cig and your focus on the road may be possibly reduced. If you still want to enjoy your electronic device in the car, you should…

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Added by Phyllis Baker on April 27, 2018 at 2:22pm — No Comments

Lighten Up!

Lighten up! Catch the Friday 2-Minute Warning today at and don't take yourself too seriously!…

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Added by Dave Anderson on April 27, 2018 at 2:12pm — No Comments

Everyday American Heroes Honored with "Pay it Forward" Sweepstakes from JC Whitney



The "Everything Automotive" Company Honors American Heroes Serving Country and Community with a Sweepstakes Featuring Cash, Prizes, and a Trip to Las Vegas to Pick Up a Custom 2017 Ram Truck

 


CARSON, Calif., April 26, 2018 -- U.S. Auto Parts…

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Added by Crystal Hartwell on April 26, 2018 at 2:45pm — No Comments

Write Service Podcast: Episode 26- Fearing Your Customer!

This week, Jeff discusses another mistake service advisors make: they fear their customer! Whether it is fear of telling them the truth, fear of asking for the sale, fear of a bad survey score, or fear of a heat case, it is a huge problem! Learn how to tackle the fear, embrace each customer, and turn around your sales and survey scores. Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click…

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Added by Jeff Cowan on April 26, 2018 at 12:00pm — No Comments

Training New Hires - It's Not About Money, It's About Being a Decent Human Being

Years ago someone shared with me that old maxim "you gotta throw some spaghetti at the wall and see if it sticks".  So it seems that if one flings pasta at the wall, a fully cooked noodle will stick, one that has not finished cooking will not. Somewhere in time a little boy or girl watched grandma do this, connected this imagery to the trying new ideas and suddenly a clever new boardroom analogy was born!…



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Added by Jeff Novak on April 25, 2018 at 4:30pm — No Comments

1960s/1970s Japanese Collectibles See Increased Interest as of Late

Black Book has some new insight showing increased collector interest in Japanese cars from the 1960s/1970s.  Many of the below cars and trucks were in the “first wave” of Japanese vehicles, and were radically different from the typical large American cars of the time.

"Over the last few years, collectors have shown increased interest in the first generation Japanese imports, such as Honda Civics.  For years these cars were overlooked, but have recently become sought after, especially…

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Added by Black Book on April 25, 2018 at 3:35pm — No Comments

3 Reasons Your Service Advisors Are Leaving

Keep your customers by keeping your employees.

Employee turnover in the automotive industry has increased to 43%(1). We know that turnover takes a big bite out of our profits in every department, but in the service department, it’s also costing you customers. Your clients like to see the same people each time they bring in their car…

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Added by Sally Whitesell on April 25, 2018 at 3:00pm — No Comments

The Magic Formula for Success

Did you know that the self-improvement industry in the U.S. is a $10 billion market? That means there are a lot of people out there who are not achieving their goals. Of course, there are also dozens, if not hundreds of self-help gurus taking advantage of this situation and dishing out advice on how to be successful.…

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Added by Bill Wittenmyer on April 25, 2018 at 10:40am — No Comments

BLACK BOOK TEAMS WITH MOBILITY SALES SOLUTIONS ON VIN-UP FOR SERVICE CUSTOMER

VEHICLE BUYBACK PROGRAM

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it has partnered with Mobility Sales Solutions and its new Vin-Up™ solution for automotive dealers and their service…

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Added by Black Book on April 25, 2018 at 9:26am — No Comments

The Market for Car Rental Services in Cape Town

In comparison to most African nations, South Africa is a flourishing car rental market as several major international as well as mid-tier independent automobile brands offer Cape Town car rental services. The nation has a thriving highway infrastructure which serves many tourist destinations. It was reported…

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Added by Aadam Alford on April 25, 2018 at 3:51am — No Comments

Technician Certifications Matter

30-Second Snapshot:

It is never ok to change the tech number on a repair order. That is fraud and will result in a chargeback in a factory audit. Always make sure your tech is certified for the repair before they begin.

We recommend the following:

  • Check the manufacturer's training…
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Added by AWN INC on April 24, 2018 at 4:36pm — No Comments

ELEAD1ONE Releases Free eBook: The Auto Dealer’s Guide to Digital Retailing

Atlanta, GA – April 24, 2018 – ELEAD1ONE today released a free eBook called “The Auto Dealer’s Guide to Digital Retailing.” Designed to be a resource for dealers, the eBook presents an in-depth review of the challenges involved with purchasing a vehicle online, and of current consumer and dealer expectations. Additionally, the eBook shares practical tips on how to prepare a dealership for changes associated with…

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Added by Bill Wittenmyer on April 24, 2018 at 12:48pm — No Comments

Success in Professional Sales Podcast: Episode 25- Never Stop Dating Your Customers

This week, Jeff discusses a golden sales rule: never stop dating your customers! By "dating", you are staying loyal, engaged, building rapport, and showing expert salesmanship. Some simple ways include writing a handwritten thank you note, making a phone call just because, or grabbing a small gift simply because you appreciate their business. No up-selling or advertising! Simply dating your customers, because when you stop, someone else will! Copyright 2018 Wm Jeff Cowan

Website:…

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Added by Jeff Cowan on April 24, 2018 at 12:00pm — No Comments

The Game Changer Performer

Game changers consistently bring higher levels of effort, energy, enthusiasm, excellence, passion, attitude, focus, and integrity to all they do. In this new podcast episode Dave shares areas where game changers, and aspiring game changers alike, focus on growing so that they can more consistently bring those 8 key traits and deliver unstoppable performance day in and day out in all they do. Stream, download, or share for free via…

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Added by Dave Anderson on April 24, 2018 at 11:48am — No Comments

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John Sternal posted a blog post

Lease Credit Approvals Dip Slightly To 68.9% in August

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Overrides

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WittsWiseWords: Super Workers

Are you setting your employees up for success? In this #WittsWiseWords, automotive retail expert Bill Wittenmyer talks about why your super-start employee ma...
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Michael Trasatti posted a video

New Thought Processes in Hiring

Mike Trasatti shares why companies should rethink their hiring processes in this video blog.
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Top Anti Phishing Softwares that are Affordable

As the security threat is increasing more, people look for a secure way to increase their data…See More
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Why Buy In is Important When Adopting New Technology

Account Manager Mike Correra shares why staff buy-in is vital to success when adopting new technology.
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John Sternal posted a blog post

Auto Loan & Lease Origination Data Through April 2019

Here is the most recent auto loan and lease origination data and trends from Equifax.  Key…See More
Sep 11
Bill Wittenmyer posted a video

#WittsWiseWords: F&I - Be the Most Obvious Choice

As dealerships shift their staffing structure to streamline the car buying experience for today's connected car shopper, Bill Wittenmyer explains the benefit...
Sep 11
Mike Esposito posted a blog post

Technology Can’t Replace Process

Dealers often look for new technology solutions to help them solve a problem, and rightfully so.…See More
Sep 11
Erik Nachbahr, CISSP posted a blog post

How to Build a Human Firewall

Cyberattacks are on the rise. In the first six months of 2019, the number of data breaches has…See More
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FREE WEBINAR: How to Get 5-Stars and New Leads at https://digitalairstrike.com/webinars/How-to-Get-5-Stars-and-New-Leads

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