Wanna know what the OEM Auditors are "hammering" dealerships for NOW during a Sales Incentives Audit?   Here are several quick clues:

• Documentation
• Disclosure
• Doc Fees
• Delivery Dates
• Sell Prices (OEM employees/suppliers)
  
  

Their final results ..... HUGE chargebacks!  Some ranging from $200K - $1.2M.

So, do you have:

1)…

The verdict on Google+ for personal use still seems to be out for many (myself included).  But according to Christian Oestlien, group product manager for social advertising at Google has said that they are “close to unveiling Google+ business profiles”.

Only Ford and GM have official profiles right now (interesting that they are both automotive brands).  Some…

Dry Ridge Toyota featured on the September cover of Dealer Magazine

I know…….it’s a pretty strong title for an article.

BUT….it’s true…..

It pertains to a vast majority of car dealerships around the country!

Your own employees MUST hate doing business with you!

They take their own personal vehicles and get oil changes, tires, tire rotations, alignments,…

MPi Launches EDGE Express for Auto Dealer Express Service Business Operations,

Optimizes Inspection Performance Timing

            Las Vegas, NV, October 10, 2011 –MPi (www.mpi-edge.com), the pioneer and leader in vehicle inspection tools, service workflow expertise, and consulting for automotive…

http://www.facebook.com/dealeretraining

http://twitter.com/stansher

http://www.linkedin.com/in/stansher83

As I work with various dealerships all over the nation, I am still amazed at the kind of attitude that I find sales…

Each week I am involved in some type of training with dealers.  The vast majority of the time it's in helping recruit and train new sales people to help round out a sales floor.  But, every now and then I get to work with "experienced" sales people.  Every session begins exactly the same.  I discuss goals.  When I do, you can almost hear the eyes rolling back into their heads.  I begin by asking the same question - "What do you want to earn this year?"

Usually I get a range…

What is it that is stopping you from going further? 

What is stopping you from helping more people?

If you're afraid, what are you afraid of?

The most obvious thing is, your afraid to lose something. You're afraid to lose your status, your comfort, your money and maybe even a few friends.

So you go nowhere, you let life take you wherever it is taking you at its own pace.

If you're a person with a good work ethic and normal intelligence your probably doing…

We need a sales mentality revival.

The focus of the salesperson, the sales management staff, finance and the general manager should all be focused on different pieces of our dealerships performance.…

For those that use Google AdWords for your auto dealer website, this is big news.  After some testing in foreign markets, Google has announced that they are changing the algorithm used to determine the Quality Score of PPC ads to give landing page quality more weight.

According to Jonathan Alferness, director of product management on Google’s ad quality team, Google wants their advertisers to focus on relevance and “choose a landing…

This week I will be blogging from the Digital Dealer Conference & Exposition for both www.automotivedigitalmarketing.com and www.DealerElite.net.

The conference has become the place to be for anyone involved in automotive retail on the digital side – and that includes just about everybody today who interacts with dealerships.

I believe the conference is on…

KPA adds Automotive Internet Marketing to KPA’s industry specific product lines for Human Resource Management, Environmental Health and Safety.

Lafayette, CO (PRWEB) October 05, 2011

KPA announces today that it has acquired TK Carsites Inc. TK Carsites has over 650 automobile dealership clients throughout the country. The combination of the TK Carsites product line and current KPA product lines establishes KPA as a leading dealer…

Are your customers being served? "It only takes one minute , there are sixty seconds in it, Forced upon me, can't refuse it. Didn't seek it , didn't choose it.But it's up to me to use it, I must suffer if I lose it. Give account if I abuse it .Just a tiny little minute ,But an eternity is in it" . 

  The Key to Outstanding Customer…

In hopes of improving our sales career, we recently peered into the world of fine dining in order to gain an insight of what great servers do so well to enhance their guest’s evening and to improve their paycheck. We now know that great servers make themselves approachable to their guests, are attentive to their needs, and have extensive knowledge about the foods…