Shoppers ready to spend money, combined with manufacturers launching massive incentives and ad campaigns, make the holiday season ripe for increased website traffic. These factors also make a quality live chat service a must to capitalize on all this extra dealership website traffic. More than any other time of the year, buyers are in a rush to find the information they want and need on the products…

Dealer eTraining founder, Stan Sher is excited to celebrate the four year anniversary since launching this national training and consulting firm that specializes in automotive internet sales and business development success for car dealerships.

PRLog - Nov. 28, 2014 - SOMERVILLE, N.J. -- It was just four years ago this week that the world would turn upside for automotive Internet sales and BDC expert, Stan…

Greetings,  

Are you finding new customers through oil changes and other service specials? Are you finding it hard to retain these new customers, and you are not sure why? If I came through your service department today, would I have an incredible experience? With all of today's competition we must deliver an incredible experience every time without…

Starbucks recently announced plans to roll out a delivery service in some key major markets. This follows on the heels of an initiative which allows customers to place their drink orders via smartphones, so as to minimize wait times.

Starbucks has a very loyal customer base and many locations…

The largest complaint that consumers have when considering a vehicle purchase is the fact that the process takes too long. Even with all the new technology processes that dealerships have employed over the past few years, the purchase process is still as long and cumbersome as it was twenty years ago.

AutoNation recently started to roll out a vehicle purchase…

Are You Struggling With Commitment Issues?



Seems like these days everyone is afraid of commitment. If you're losing Internet leads, chances are your customers are to blame. They want the details on the sale while still having the ability to stay anonymous. They aren't ready to press submit.

On this episode of Think Tank…

Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.

There are many types of content marketing. Technically speaking,…

That time of year is rapidly approaching -- Black Friday. Black Friday is typically the beginning of the Christmas shopping season and an indicator of how well retailers will fare throughout the holidays. In fact, many retailers report that the majority of their holiday season sales happen on this single day. Consumers go wild with excitement, and some even choose to…

FOR IMMEDIATE RELEASE

Urbandale, IA--November 24th, 2014--Flick Fusion (www.flickfusion.com) today announced the acquisition of Dealer Fusion, a video marketing provider to more than 500 auto dealerships nationwide. Flick Fusion will migrate key features and applications from Dealer Fusion's video platform into Flick Fusion's platform to expand the overall features and performance available to both companies' auto dealer…

Hello and welcome to this week’s Used Car Market Report, with insights from Ricky Beggs and Black Book. This will be a short week in the market due to the Thanksgiving holiday. Hopefully in addition to the Black Friday crowds and sales at the big box retailers and electronics stores the excitement will spread over to the new and used auto lots.



Even though there were comments…

In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this one step further -- Building rapport should in fact start much earlier than simply upon the receipt of a lead.

Think about the first contact a customer…

Her’s was a 7. She told me it’s what she would rate it. Now it was up to me to convince her mine was a good solid 10. I knew it shouldn’t be too difficult because she told me it was what she was wanting soon after we met.

It was a new F-150 she was after. Not just any F-150. She wanted a 4X4 Supercab with a long bed. That wasn’t impossible but it may as well be since less than 2% of production was Supercab Long…

1. F&I Product Sales by Salesperson

In most dealerships, a clear division of duties exists between the salesperson and the F&I manager. However, a salesperson’s actions on the dealership lot, telephone and showroom floor play an essential role in the success of the dealership’s financing and protection product sales. How the salesperson manages the interaction between the customer and the F&I professional has a major impact on the ability to finance the purchase as well as…

What are you doing to showcase your dealership Unique Selling Proposition?

Many dealerships in the country have something they hang their hat on.  Something they feel separates them from the competition. These are known as unique selling propositions or USP's.   

Your dealership may offer:

·        Complimentary car…

I conduct follow up training classes for salespeople that deliver less than 8 units for the month. Out of some 130 salespeople in our organization last month we had 28 that missed the mark. In previous classes I’ve conducted training on various parts of the steps to the sale, overcoming objections, and closing techniques.

This month I decided to drill down to…

I hear from Advisors all over the country that fear coupon drops in the mail.  This is not a negative thing.  It is a very positive way to build your client base.

 Dealerships spend a lucrative amount of money to drop coupons.  Advisors need to be encouraged and informed about all chances to win clients back.  It's called "Planting the seed".  Blow clients away with consistent processes of excellent customer service and new levels of Profitability will be…