November 2014 Blog Posts (74)

Why holidays make live chat a must on dealer websites

Shoppers ready to spend money, combined with manufacturers launching massive incentives and ad campaigns, make the holiday season ripe for increased website traffic. These factors also make a quality live chat service a must to capitalize on all this extra dealership website traffic. More than any other time of the year, buyers are in a rush to find the information they want and need on the products…


Added by Big Tom LaPointe on November 29, 2014 at 5:30pm — No Comments

Automotive Internet Sales and BDC Training Firm Dealer eTraining Celebrates Four Years In Business

Dealer eTraining founder, Stan Sher is excited to celebrate the four year anniversary since launching this national training and consulting firm that specializes in automotive internet sales and business development success for car dealerships.

PRLog - Nov. 28, 2014 - SOMERVILLE, N.J. -- It was just four years ago this week that the world would turn upside for automotive Internet sales and BDC expert, Stan…


Added by Stan Sher on November 28, 2014 at 11:59pm — No Comments

Where have all of the customers gone?


Are you finding new customers through oil changes and other service specials? Are you finding it hard to retain these new customers, and you are not sure why? If I came through your service department today, would I have an incredible experience? With all of today's competition we must deliver an incredible experience every time without…


Added by Rob Gehring on November 28, 2014 at 10:00am — No Comments

Starbucks Is Playing Offense and What Dealers Can Learn From It

Starbucks recently announced plans to roll out a delivery service in some key major markets. This follows on the heels of an initiative which allows customers to place their drink orders via smartphones, so as to minimize wait times.


Starbucks has a very loyal customer base and many locations…


Added by Richard Holland on November 28, 2014 at 8:47am — No Comments

7 Lessons From My First Year Building an Automotive Startup


Added by JD Rucker on November 26, 2014 at 12:21pm — No Comments

Will Speed & Efficiency Give AutoNation A Competitive Edge?

The largest complaint that consumers have when considering a vehicle purchase is the fact that the process takes too long. Even with all the new technology processes that dealerships have employed over the past few years, the purchase process is still as long and cumbersome as it was twenty years ago.


AutoNation recently started to roll out a vehicle purchase…


Added by Mike Gorun on November 26, 2014 at 9:08am — No Comments

Happy Thanksgiving! SW Service Solutions Fall Newsletter

Accountability is NOT a

Four Letter Word!…


Added by Sally Whitesell on November 25, 2014 at 6:00pm — No Comments

Struggling With Commitment Issues?

Are You Struggling With Commitment Issues?

Seems like these days everyone is afraid of commitment. If you're losing Internet leads, chances are your customers are to blame. They want the details on the sale while still having the ability to stay anonymous. They aren't ready to press submit.

On this episode of Think Tank…


Added by Paul Potratz on November 25, 2014 at 3:16pm — No Comments

Content Marketing Strategy: How to Create a Winning Company Blog

Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.


There are many types of content marketing. Technically speaking,…


Added by sara callahan on November 25, 2014 at 8:52am — 3 Comments

The Thrill of the Hunt

That time of year is rapidly approaching -- Black Friday. Black Friday is typically the beginning of the Christmas shopping season and an indicator of how well retailers will fare throughout the holidays. In fact, many retailers report that the majority of their holiday season sales happen on this single day. Consumers go wild with excitement, and some even choose to…


Added by Misti Miller on November 24, 2014 at 2:07pm — No Comments

Flick Fusion Acquires Dealer Fusion, Creating Best-In-Breed Video Marketing Solutions for Auto Dealers and Video Resellers


Urbandale, IA--November 24th, 2014--Flick Fusion ( today announced the acquisition of Dealer Fusion, a video marketing provider to more than 500 auto dealerships nationwide. Flick Fusion will migrate key features and applications from Dealer Fusion's video platform into Flick Fusion's platform to expand the overall features and performance available to both companies' auto dealer…


Added by Brian Cox on November 24, 2014 at 12:21pm — No Comments

Some Interesting Trends

Hello and welcome to this week’s Used Car Market Report, with insights from Ricky Beggs and Black Book. This will be a short week in the market due to the Thanksgiving holiday. Hopefully in addition to the Black Friday crowds and sales at the big box retailers and electronics stores the excitement will spread over to the new and used auto lots.

Even though there were comments…


Added by Black Book on November 24, 2014 at 12:20pm — No Comments

Hard Work...Together


There's a new Nike commercial on television that has such a positive uplifting point it should be a part of every one of our companies themes. It is Lebron James and the Cleveland Cavaliers in the huddle prior to the game. Every professional sports team has a session…


Added by Rob Gehring on November 24, 2014 at 9:34am — No Comments

Building Rapport Before the Lead Is the Way to Win the Sale

In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this one step further -- Building rapport should in fact start much earlier than simply upon the receipt of a lead.


Think about the first contact a customer…


Added by Timmy D. James on November 24, 2014 at 8:58am — 1 Comment

She Showed Me Hers. Now She Wants To See Mine.

Her’s was a 7. She told me it’s what she would rate it. Now it was up to me to convince her mine was a good solid 10. I knew it shouldn’t be too difficult because she told me it was what she was wanting soon after we met.

It was a new F-150 she was after. Not just any F-150. She wanted a 4X4 Supercab with a long bed. That wasn’t impossible but it may as well be since less than 2% of production was Supercab Long…


Added by Mike Stoner on November 23, 2014 at 3:06pm — 7 Comments

What should you measure in F&I

1. F&I Product Sales by Salesperson

In most dealerships, a clear division of duties exists between the salesperson and the F&I manager. However, a salesperson’s actions on the dealership lot, telephone and showroom floor play an essential role in the success of the dealership’s financing and protection product sales. How the salesperson manages the interaction between the customer and the F&I professional has a major impact on the ability to finance the purchase as well as…


Added by Chuck Scalies on November 23, 2014 at 4:32am — No Comments

Unique Selling Proposition

What are you doing to showcase your dealership Unique Selling Proposition?

Many dealerships in the country have something they hang their hat on.  Something they feel separates them from the competition. These are known as unique selling propositions or USP's.   

Your dealership may offer:

·        Complimentary car…


Added by Chuck Scalies on November 21, 2014 at 7:36am — No Comments

Dialing for Dollars: Cold Calling Secrets

I conduct follow up training classes for salespeople that deliver less than 8 units for the month. Out of some 130 salespeople in our organization last month we had 28 that missed the mark. In previous classes I’ve conducted training on various parts of the steps to the sale, overcoming objections, and closing techniques.

This month I decided to drill down to…


Added by Scott Klein on November 20, 2014 at 11:00pm — No Comments

Think Compliance Isn’t Your Problem? Think Again

News broke recently about 5 dealership employees that were arrested and face federal charges of conspiracy, bank fraud, wire fraud, and aggravated identity-theft. This brings the total to 7 employees at the same dealership who have been indicted so far this year. Not very pretty.

Now you…


Added by Jim Radogna on November 20, 2014 at 10:12pm — 6 Comments

Why do we Offer Coupons?

I hear from Advisors all over the country that fear coupon drops in the mail.  This is not a negative thing.  It is a very positive way to build your client base.

 Dealerships spend a lucrative amount of money to drop coupons.  Advisors need to be encouraged and informed about all chances to win clients back.  It's called "Planting the seed".  Blow clients away with consistent processes of excellent customer service and new levels of Profitability will be…


Added by Kristopher Hampton on November 20, 2014 at 1:00pm — 1 Comment

Monthly Archives

















© 2024   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service