In the automotive industry, hundreds of customers pass through dealerships on a daily basis. Each of these customers will interact with dealership staff multiple times during their visit - whether they’re there to buy a car, or for a simple oil change. It’s very easy to function as an organization with a focus on efficiency - how quickly can you complete a…

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Help One Of Our Own. Internet Sales Consultant, Jeff Cormier Tragically Lost His 6 Year Old Son & We Are Trying To Help...

I have personally gotten to know Jeff and become friends with him. He is an…

According to Black Book® data, the average price of a used vehicle for model years 2010-2014 declined -2.6% during October, a significant increase from the -1.5% pace during September. Cars declined -3.3% while trucks declined just -2.0% during the month. Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2015 depreciation near -13.0%.



Cargo mini vans led all vehicle segments with the highest depreciation on the month…

Albany, N.Y. – November 16th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Kaarma has completed integration with Auto/Mate's Dealership Management System (DMS). Auto/Mate's Fixed Ops Suite in its DMS now seamlessly integrates and sends customer payment and communications records to Kaarma's service applications.

"Auto/Mate makes it…

I was listening to a sales coach recently and he said something that really intrigued me. He said, “If you want to know the best way to stay fresh and hungry in sales, try firing yourself at the end of every month, and then re-hire yourself on the first day of every month. Tell yourself that you are in a new job on the 1st day of every month and you only have 1 month to prove that you are worth keeping!”



That’s one way to keep you fresh! The fear of no longer having a job will…

Utilize your brand advocates

Why spend money on acquiring new customers when the cost is so much higher than the retention rate? What you should be talking about in your dealership is data mining. On this week’s Hard Facts, Samantha covers how to get down and dirty when it comes mining your database.…

Bridging the Cross-Device Gap

For consumers, the car shopping journey has morphed into an online, cross-device journey. Now that you’re able to appeal to consumers who are taking the cross-device journey to purchase their vehicles, it’s important to continue that momentum by bridging the gap and pulling more consumers into your dealership. As discussed in Part I, it’s…

Today, most people have the perception that marketing is intrusive, right? Pop ups, banner ads, commercials, e-mail campaigns and junk mail are routinely considered annoying. Well, if this is what you think, you could be wrong. In fact, according to…

Smartphones and Tablets and Laptops, Oh My!

A Virtual Experience

A car shopping journey isn’t simple anymore, and consumers are using more devices and types of technology than ever to make their purchases. That means dealerships are striving to create the best cross-channel experiences for their consumers.

For consumers on car-buying journeys, devices and…

Traditional hiring processes in the automotive industry are based on finding someone with past experience in the business. The types of questions you ask would normally have to do with past results and the candidate's reasons for leaving their last employer. In today’s Dealerships, especially for Salespeople, finding someone with previous…

More than fifty percent of car shoppers are viewing dealership websites with their mobile devices, so having a mobile marketing strategy to connect with them is not only recommended, but critical for future survival. The benefits of "going mobile" are many and well documented, including the ability to make relevant offers to a specific target market, and the ability to…

News for the Week of November 9

Buyable Pins for Android

While iPhone and iPad users have been enjoying buyable pins, the feature is now being offered to Android users. Pinterest lovers can now shop directly from the app and choose from over 60 million…

As a dealership, you are constantly pulled in different directions regarding your customer experience – from your regional marketing association, corporate brand, or your internal marketing teams. If you’re also working with a marketing agency (or agencies), things can get complicated.

Your OEM provides you with sales and marketing materials that help you succeed, all with…

A Passion For Customer Care



Imagine if everyone on your service team was known for having a passion for customer care. They would make the customer feel appreciated from the moment they had arrived to the time they exit the dealership. The team would understand every customer’s concern and the detail required to fix their vehicle correctly on the first visit. They would place a great…

Regardless of what industry you are in, your audience is seeking information and it’s in your best interest to be the place that provides it for them. High-quality educational content has many great benefits.

However, is it better to keep the content on your site, or push the content to other sites in an effort to get…

Navigating SEO is a syndicated blog series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways car dealers and other local businesses can improve their SEO, offering insight into how it will benefit business. This week's column was written by Wikimotive's Mark…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

The Black Book Market Insights report this week shows the heavy late-year seasonal toll being felt by many car and truck segments. In fact, trucks fell by approximately -0.80%, among the largest single-week declines felt all…

Black Book announces it is now providing the vehicle appraisal data for AutoNation Express, the online car shopping and purchasing destination for AutoNation stores throughout the U.S. The partnership allows AutoNation to provide a more seamless car shopping experience with transparency in mind for consumers.



Under terms of the agreement, car shoppers visiting any of AutoNation’s 300+ stores around the country receive an accurate trade appraisal for their vehicle when shopping for…

I'm Going to Tell You What S.O.S. Means for Your Business

S.O.S: for dealers, it doesn't mean what you think it does! This week on Think Tank Tuesday find out how much S.O.S is costing your business and what you can do to avoid it!