I have long preached the fact that including video in your marketing is an effective way to get customers emotionally connected to a specific car on your lot. This visual connection to the senses serves to enhance the appeal of a vehicle to an online shopper. If there was some technology that allowed consumers to touch, feel and smell your car while shopping online, I’d be…

Capitalizing on your income streams and creating financial stability for your company might be easier than you thought. On this week's Think Tank Tuesday, learn how you can better utilize ads for your service and parts campaigns to give you stronger financial performance.…

Vehicle depreciation is expected to accelerate in 2015 as increased used-car supply and larger off-lease volumes place pressure on retention rates, according to the latest joint vehicle depreciation report from Black Book® and Fitch Ratings, Inc. Click here to download the full report.



According to the report, 2014 new vehicle sales finished the year at 16.5 million units, and Black Book…

Attorney Credit Repair To Increase Sales Without Spending A Dime! from JB Floyd on Vimeo.

The Growth Plan you DID NOT hear about at NADA, and it’s NO-COST TO YOU!

OUT-OF-THE-BOX THINKING that makes…

http://www.GoogleopolyBook.com ;

Thank You For Making Win The Game Of Googleopoly Book is #1 New Release on Amazon!! 

Urbandale, IA--February 2nd, 2015--Flick Fusion (www.flickfusion.com) today announced the availability of 2015 makes and models in an expanded library of PicMotion new vehicle inventory videos. In partnership with Chrome Data (www.chromedata.com), Flick Fusion's PicMotion videos make it easy for auto dealers to turn new vehicle inventory listings into rich video content optimized for video SEO. Up to five…

Hello and welcome to this week’s Used Car Market Report, with insights from Black Book. It’s great to be back with you, and from home base and the Black Book offices. The show in San Francisco was tremendous for our team and with the enthusiasm of the franchised dealers, we are sure to have even higher new car sales in 2015, which means even more used inventory in both the wholesale and retail…

ALBANY, N.Y. – February 2nd, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced the launch of a new website with more dealership management system (DMS) educational resources for auto dealers. The new website is easier to navigate and optimized for mobile devices, so dealers can access the latest company news and DMS information on the go.…

A majority of us in the dealership consulting community, together with many client-dealers to whom we provide services, have long recognized a need for changes in salesperson compensation plans. The traditional plans which have been employed over the last several decades no longer effectively match the operating strategies being implemented in many dealerships today, particularly in those stores that are committed to “market-based pricing” their new and used vehicles on the Internet. This…

Most executives believe that providing an excellent customer experience will increase customer loyalty. Many companies are known for it and stand out as examples of how to win business and loyalty – Nordstrom, Zappos and Apple come to mind. While providing an excellent customer experience is certainly more likely to increase a loyal customer base than providing a poor one,…

 Coming together is a beginning; keeping together is progress; working together is success! Henry Ford…

Our company has published it’s second annual report which showcases women are having empowering experiences at progressive car dealerships in the United States.

Women are responsible for buying over 13 million cars at new car dealerships; that’s an impressive 36,000 vehicles a day. Dealerships have to literally change gears, advertising, amenities and their sales strategies to attract this powerful buying force. “It’s a very competitive industry” shares Women-Drivers.com President,…

CINCINNATI, OHIO (January 28, 2015) – In truth, there may not be 50 different shades, but 80% of the cars and trucks in the Swapalease.com auto lease marketplace are in the gray family (including white and black). Swapalease.com, the nation’s largest car lease marketplace, analyzed colors of its entire online ecosystem and discovered that the grayscale dominates the automotive landscape.



Specifically, the colors black (31.4%), white (19.6%), silver (13.1%), dark grey (9.1%) and…

In order to run a successful business you must have a solid process in place. You must reinforce it and make it a habit to avoid internal chaos. On this week's Think Tank Tuesday, learn what you can do to improve your company's process. Your customers will notice.…

West Palm Beach, FL– January 27, 2015 – Gubagoo, the fastest growing chat and website engagement provider for dealerships, today announced that it has been selected as a trusted provider in Dealer.com’s Certified Provider Program.  To qualify as a provider in the program, companies and their products must have proven value, security, efficiency, and return on investment, giving customers added assurance that they are choosing high-quality, complementary software and…

We all have things that we need to change, thing that require action. How do you go about taking action? Click the link below to start re-thinking the way you take action!

Mobile: …

Social media kicked off the New Year with some interesting updates geared toward increasing content exposure and diversifying communications tools. While some automotive professionals have expressed thatsocial isn’t selling cars, these updates may yet give us hope!

So far, here are 2015’s five social media updates your dealership…

http://www.GoogleopolyBook.com ;

Sean V. Bradley, Author Of Googleopoly Interview On SiriusXM Saturday 1-31-15 At 4PM 

Tune in this Saturday, January 31st Eastern time to SiriusXM Satellite Radio for …

Hello and welcome to this week’s edition of the Used Car Market Report from Black Book. As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us this week? We are coming to you from the exhibition hall floor and the Black Book booth at the 98th annual NADA Convention and Exposition in San Francisco. Unfortunately there is…

As always, prepartion is key. Automation is great too. Both recommended on this video.

Towards the end there is an offer for 20 "no strings attached" FREE videos on how to sell cars.