Thank you again for your reception to my initial blog on DE. Today I thought I'd speak a little bit about the very first part of our sales process.

The meeting of a potential client is a very important step in determining several key pieces of information, gaining the client's "buy-in" of yourself and your dealership, and to begin the rapport-building that is necessary to success.

What are you saying to your customers, and what are they responding with? "Hello is there anything…

(Appears on the Car Chat 24 blog. But I wrote it. Promise! :)  )

I remember many a training class with one of the best automotive trainers I’ve ever encountered. While every one else moaned and groaned about going to a training class instead of being able to make calls (read: surf the internet), I was excited to learn new things.

Because of this love for training, I’ve picked up some incredible…

Leave a comment

Check out this blog by Dan…

We all want to spend our advertising funds in the most efficient way possible and after reading this, you’ll probably want to stick to mobile advertising or add it to your budget. Nearly three in four mobile users (74.0%) say they fully pay attention to mobile ads while browsing the Web, either on a regular (35.3%) or occasional (38.7%) basis, according to a recent survey from Prosper Mobile…

Technology has revolutionized the car business. The advent of cheaper computing power, more sophisticated software, and the accumulation of data has made it easier to describe customers, understand trends, and evaluate campaigns. 

Right now there are few companies that can evaluate buyer behavior; companies that are true solution vendors. Dataium is a true solution vendor. What Dataium does is track the buyer across websites defining the "path to purchase". Let's say that…

VinSolutions is giving their automotive dealer customers 20 tickets to the 2012 Major League All-Star Game in Kansas City through a contest designed to promote its All-Star of Savings Marketing Package and the local event.

FOR IMMEDIATE RELEASE

Enter to Win MLB All-Star Game Tickets at VinAllStars.com

VinSolutions, a leading developer of web-based CRM and ILM complete dealership marketing solution software, today launched its…

I recently visited 2 different dealerships where I noticed that all of their used vehicles, other than cars that were covered by manufacturer’s warranties, were being sold “As-Is”. One of the dealers, a high-line establishment, had a number of very expensive pre-owned vehicles being sold without any warranty, including a low-mileage Bentley selling for almost $120,000. Maybe…

I've seen it happen all too many times. 

While working for one of New Jersey's best sub-prime lending car dealer, I was in constant interaction with the salespeople. As I became more and more versed in the daily functions, I learned which salespeople I could go to for straight answers, and which ones would beat around the bush, forward me to voicemail, or give me an excuse of why they couldn't give me the report that I needed.

More often than not, it was the low…

80% of motor vehicle accidents are preceded by 3 seconds of distraction.  3 seconds: that’s less time than it takes to read the last sentence.  Last week Myra Blanco from the Virginia Tech Transportation Institute presented some of the break-through safety research they are doing to the Automotive Communication Council in…

http://about.me/stansher…

You might not use Instagram, but you’ve probably come across photos that 50 million users of Instagram have taken and put on the web. Also, more than likely you’ve heard the news that Facebook acquired Instagram in April for $1 billion.

What’s so special about Instagram? Its calling card is the photo filter,…

As of 2012 Generation Y accounts for 40% of the car buying public, yet traditional methods of advertising don't reach them. Don't miss out on this growing and often ignored market.

 …

Pinterest is a pretty easy thing to grasp, right? You just pin pictures and hope that someone likes them or comments on them. We all know that Pinterest is quickly becoming the go-to social media site and if you have a Pinterest account and a decent amount of followers/likes, you may be asking yourself, now what? You think you might have mastered the art of the pin, but have you thought about making words pinnable? Let’s say you have a great blog you want to share on Pinterest. Take a simple…

Zuck gets Fancy - PIN THIS!

When Zuckerberg acts, rumors and a mass of people follow.

Recently Zuckerberg "liked" a post on Facebook and the comment went from less then 20 to 20,000 in a matter of minutes. It was a random comment, but the point is that people follow Mark.

So, when Mark recently joined Fancy (thefancy.com), people started asking - what's so Fancy? (…

Having run my own brick and mortar businesses for a number of years I am very familiar with the ebb and flow of customers and their spending habits. I have always tracked sales, customer count, costs and how effective my marketing has been. Whenever I noticed any kind of downturn I immediately looked for answers.



If I were to have had an unexpected downturn in the last month or so I would have been scratching my head wondering why just like many of you may be doing right now. One of…

http://www.automotiveinternetsales.com

Discussing "Pay Plans", Commissions, Bonuses (And WHY) Inside an Automotive Internet Sales 20 Group - Sean V.…

After more than a week of preparation, the day had finally come: I was ready for my first live chat interaction as an ActivEngage VSA. I looked over at Jake, who took off his Phillies cap and scratched his head. Like all of our…