All Blog Posts (12,555)

ADM, DealerElite, DrivingSales and DealerRefresh; Auto Industry Professional Site Traffic for May 2011

For the past three years I have used my account at Compete, Inc. to monitor sites like DealerElite and ADM... The following charts and monthly traffic analysis is provided by Compete, Inc. which is the same marketing research company that Google frequently utilizes to measure and report on website traffic and engagement by Internet users.…

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Added by Ralph Paglia on June 18, 2011 at 11:07pm — 1 Comment

The Velocity of $$$... Does Everyone Understand?



Everyone in the dealership, should understand turning cash quickly, is very important!! This, in my professional opinion, is extremely important to all dealerships. Everyone can take responsibility. The quicker the cash is in, the easier it is to run these money eating businesses.

Some helpful tips:

  1. Contracts:

    What…

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Added by Tony Provost on June 17, 2011 at 3:01pm — 13 Comments

How To Accomplish ALL Goals and Dreams In One Easy Step

...Okay. Two easy steps.

 

Ready for this one? Get a pen, I'll wait.....

 

.....

...

..

.

.

.

 

Step One:

SET THE GOAL.

 

Step Two:

GET STARTED. NOW.…

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Added by Katie Colihan on June 17, 2011 at 2:02pm — 2 Comments

Choosing The Prize (The 6th of the Choosing Series)

Modesty is over-rated. 

It's okay to stand in front of the mirror or your peers and proclaim that you're going for sales person of the month.  It's okay to claim to achieve the highest gross in the coming month.  Simply put, it's okay to choose the prize.  Actually, it's better than okay.  It's essential.

Choosing the prize means you understand what it takes to get there.  Deciding on excellence and the benefits that come with such an achievement causes one to understand the…

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Added by John Fuhrman on June 17, 2011 at 12:55pm — No Comments

What is in Your Toolbox?

Most dads’ have a toolbox.  Some fathers actually use their toolboxes and other toolboxes collect dust.  Some fathers have giant roll around toolboxes and others have small handled boxes.  When you open up a father’s toolbox, the variety of tools varies from father to father.

 

As salespeople and management, we all have a toolbox so we can “fix” things. Our toolboxes may…

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Added by Stephanie Young on June 17, 2011 at 11:00am — 9 Comments

How Important is the Facility to the Sale?

This week, two American luxury brands, Lincoln and Cadillac, began rolling out facility redesign initiatives, at significant expense for their dealers.

 

The question is, do facility redesigns help dealers sell more vehicles?

 

Ford Motor Co. began talking to its Lincoln dealers last year about the investment they would have to make in their stores if they wanted to continue selling Lincolns. A meeting last week in Detroit with approximately 120 Lincoln dealers…

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Added by Cliff Banks on June 17, 2011 at 6:42am — 6 Comments

What Will Happen When Dealers "Favorite Customers" are Gone?

I just finished reading Arnold Tijerina's great summary of this week's Automotive Customer Centricity Summit, which made me think about changes that will undoubtedly occur when most…

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Added by Cheril Hendry on June 16, 2011 at 6:48pm — 3 Comments

You Can't Lead 'Til You Stoop

I am not qualified to write on this subject of leadership, but my heart is. Everybody has an idea of what leadership means to him or her personally. Leadership to me is simply this: stoop first, then lead. How can you lead someone from something if you don't feel it first? Do you know what it is like to lose a child; stoop and imagine your own child never again…

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Added by Marsh Buice on June 16, 2011 at 6:30pm — 17 Comments

PCG Digital Marketing and Ask Patty Team Up to Provide Scholarships for Women to PCG Pit Stop Events

PCG Digital Marketing and Ask Patty partnered to provide scholarship opportunities for women to attend the PCG Pit Stop events in major US and Canadian cities. The PCG Pit Stop tours are taking place now throughout the United States and Canada with upcoming destinations that include Dallas, Huntington Beach, St. Louis, Vancouver, Toronto, and Seattle.

 

Link to Press Release:…

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Added by Jody DeVere on June 16, 2011 at 4:52pm — No Comments

Challenge Equals Success!!!

Take on your biggest challenge. No matter what that is, take it on, now. Do not put it off another minute. Why? The reward will be more then you can ever imagine. After you have overcome this challenge, everything will become easier. You will be able to deal with anything and everything life will throw at YOU. You are now positioned, to give more, to try harder, take on more…

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Added by Tony Provost on June 16, 2011 at 4:34pm — 10 Comments

PCG Digital Marketing and AskPatty Team Up to Provide Scholarships for Women

EATONTOWN, NJ – PCG Digital Marketing, New Jersey’s fastest growing Internet marketing agency, today announced a new partnership with AskPatty.com, a ‘marketing to women agency’ providing automotive education to women consumers, as well as training, support, education, and certifications to car dealers. The two… Continue

Added by Brian Pasch on June 16, 2011 at 2:30pm — No Comments

Standing at a Crossroad and Finding The Sum of You in Three Words

There are forks in the road in everyone’s lives.  The pathway we choose when faced with at fork can sometimes dramatically alter our journey.  I stood at one of those forks when I was invited to participate with The Landmark Forum.  I heard about the cult rumors about this organization, but participated anyways.  I was born, raised and…

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Added by Stephanie Young on June 16, 2011 at 12:30pm — 6 Comments

Automotive Customer Centricity Summit

 

The Automotive Customer Centricity Summit, hosted by Thought Leadership Summits (ACCS) was on June 14th, 2011. I had the privilege of reporting on this event on behalf of DealerElite. This event is a one-day event that runs from 7am-7pm. The event was held at the Ritz-Carlton Hotel in…

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Added by Arnold Tijerina on June 16, 2011 at 12:09pm — 7 Comments

Top 6 Facebook Marketing Mistakes Dealerships Make

Social Media marketing is on the rise in the dealership world and many stores are struggling to manage the basics.  Using content to generate leads is tricky business.  It’s not something a dealer can hand off to a subordinate easily.  There are lots of great marketing strategies that can turn fans in to prospects… Continue

Added by Kathi Kruse on June 16, 2011 at 11:59am — No Comments

If momentum stops!!!



Throughout the day think about how many times an outside influence has attempted to stop your momentum?  One can’t even turn on a radio station without enabler’s who are intent on imposing their agenda; spew their negativity.  Can’t even buy a box of Cap’n Crunch cereal without being harassed by impatient Iris complaining about the cost of her…

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Added by Joe Clementi on June 15, 2011 at 9:30pm — 7 Comments

Automotive Digital Map

The proper  implementation of digital marketing is a step by step process that begins with the understanding of how the new digital marketing economy has changed consumer behavior. Dealers must  understand that consumers have at their disposal an enormous wealth of informaton that can be researched in a matter of minutes.Mobile devices and smart phones allow customers  to do comparative and location based product and… Continue

Added by aaron kominsky on June 15, 2011 at 8:20pm — 1 Comment

The most important area to address in a failing dealership is...

Our fellow dE member, colleague, and friend, Grant Cardone will be "Turning Around" dealerships in his new TV series. If you were to go into a failing dealership for the first time, NOT KNOWING ANYTHING ABOUT THEM, where would you look to first and what would be the most important area to help turn them around...?

Added by DealerELITE on June 15, 2011 at 7:01pm — 10 Comments

It is a bad economy out there...is it really? How bad is it?

Don Graff Automotive

 

Don Graff Auto Facebook

 

www.twitter.com/DonGraffAuto

 

Stan Sher LinkedIn Page

 

I have to get something off my chest.  I am really tired of hearing people tell me how bad the…

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Added by Stan Sher on June 15, 2011 at 4:57pm — 4 Comments

Meat & Greed

Meat and Greed is good….at Outback and when playing a game of Monopoly,but has no place in a dealership. Are we doing a Meet and Greet or Meat and Greed when working with customers?  Ask yourself, how do you service your customer; based on commission or profession. Why are we patient and understanding with the customers who “paid…

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Added by Marsh Buice on June 15, 2011 at 1:30pm — 4 Comments

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