WE ARE ENTERING AN ERA OF CRM DOMINATION



- BY JAMES A. ZIEGLER, THE ‪#‎AlphaDawg‬

Third party Vendors are waking up to their worst nightmare. The party is almost over and we're turning the lights on. They…

Black Book® announced today that it has added Christopher Gluth as Account Manager, National Accounts, to its Activator Division. In his new role, Mr. Gluth will be responsible for expanding Activator’s relationships with national dealership and manufacturer (OEM) customers.



Mr. Gluth draws on more than twenty years of business development and account management experience in the automotive industry. Most recently, he worked at CARFAX for over eight years where he served as Senior…

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – January 19th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) today launched Option/Mate™ Mobile, a mobile-optimized version of its advanced F&I menu solution for auto dealers. F&I managers using Auto/Mate's dealership management system (DMS) can now offer customers at their auto dealerships a variety of menu presentations on a mobile tablet. Option/Mate Mobile allows the…

Hello and welcome to this week’s Used Car Market Report with insight from Black Book. Our editors have been extremely busy over the past few weeks since the start of the calendar year. The short lull in the auction business during the holidays has dealers and remarketers chomping at the bits to do business. And overall, the greatest interest right now seems to cover the vehicles that each year are very…

AutoMotion’s comprehensive Location Targeting technology now includes beacon micro-targeting capabilities.

Minneapolis, MN – AutoMotion, the leader in mobile app technology for the automotive market, today announced integration of beacons into its Location Targeting technology.

The AutoMotion…

On January 11, the New England Patriots faced the Baltimore Ravens in a contest that would dictate which team moved onto the AFC Championship game. Going into the game as heavy favorites to win, the Patriots quickly found themselves losing the game 14-0 quickly. Undeterred, they powered through trading touchdowns with the Ravens for the remainder of the game to ultimately…

Are Your Phone Skills Costing You Money?

In reality when someone picks up the phone to call any business they have just taken the first step toward buying.  If they lose confidence in your dealership on the phone, chances are you…

The arguments used to avoid trial closes are "pressure"and "turning customer's off". Rather than teaching the associates not to trial close, there is greater benefit in teaching them HOW TO TRIAL CLOSE.

After reading David's blog, and Grant's reply I pondered and decided to throw my hat in the ring...

For the past two decades it has been popular for trainers and manufactures to attempt to take selling out of the equation. By falsely…

Over the last year I had the opportunity of working with a few companies and dealerships who were trying to track down their inventory during the reconditioning process.

Based on their feedback and their pain we ended up building Simple Recon.

The goal behind the tool is to improve visibility into your the operation.

To provide feedback at each stage along the way.

Notify managers when a vehicle is in their queue.

Alerts them when its been in their…

In a previous blog post, I discussed the importance of using live chat conversations to build rapport with your online shoppers -- and how this can help improve your dealership’s follow-up processes.

But what about the trackable data acquired through live chat outside of the content in a conversation -- such as consumer click path and the…

Consumers can now view their service invoice and ‘tap to pay’ instantly when the mobile app alerts them that their car is ready from service

New study shows that consumers are embracing dealership mobile apps and want mobile payment functionality, as well as quick access to service history, scheduling and special offers

Daytona Beach, FL – January 15, 2015 – DMEautomotive (DMEa)…

Imagine a customer that is in for a routine oil change at your dealership. As part of the complimentary inspection your store provides, it is discovered that the vehicle’s brake pads are severely worn and it would be unsafe to continue driving the vehicle much longer without replacement.  The service advisor brings this to the customer’s attention. Rather than making the…

http://www.GoogleopolyBook.com ;

Win The Game Of Googleopoly Book Signing At Barnes & Noble 5th Avenue NYC February 4th

This is BEYOND HUGE NEWS! It is official, "Win The Game Of Googleopoly" will be featured in the store front (BIG POSTER of my book) of the #1 (LARGEST)…

There’s no shortage of opportunities for businesses to reach out to clients. Tools like email, social media, guerilla marketing and viral videos all rest at your disposal.

Yet all these devices don’t automatically make your marketing more efficient. A poorly worded or offensive Tweet tarnishes months of goodwill.  Sending out too many emails makes people search for the “unsubscribe” link.

“A monthly newsletter about your products engages readers while inviting…

Below are some stats from a recent survey you might find interesting from a December online Swapalease.com survey that was presented to 2,500 people across U.S. and Canada.



54.8% of men said they do not look forward to environments where negotiation takes place (66.7% of women).

However, while 32.5% of men said TV shows like Pawn Stars, Storage Wars and American Pickers have made them better negotiators, 78.2% of women said the…

"Just one thing"  

What is the one thing that your dealership cannot live without? The customer! 

Your team needs to focus primarily on how they handle your customers. After all the customer is the…

When considering the successful use of social media by a business, the first thing that pops into many people’s minds is quantity. Not necessarily quantity of posts, but how big their audience is. Many judge social media success by the number of fans they have on Facebook, or followers on Twitter. If that number is large and/or growing, they feel as if their efforts are a…

How do you increase sales as a salesperson? On this week's Think Tank Tuesday, I explain that if you're in sales, you better be charming. I'll cover the four steps you need to follow in order to be interpreted as personable instead of creepy.

Every year around this time we start to get calls from clients who to realize the targets and related goals they set in place for 2015 are missing one essential element...the HOW they are going to accomplish their goals and projections.…