Facebook is about as crowded as any marketing venue on the internet. There might be hundreds of sites vying for keywords that pertain to you on search (and no, having millions of results does not mean that they're all going for that keyword) and dozens of dealers selling cars in your local area on the classified sites, but there are thousands of businesses…

Did you know that last year, women purchased an estimated 27 million vehicles? That is the equivalent of 75,000 cars a day at new and used car dealerships. Women are now the fastest growing segment of vehicle buyers and car dealerships are taking notice. To that end, there is much more flexibility when buying a car more than ever!

It seems that women are still more reluctant than men when it comes to the advantages of leasing a car. With the car industry back on its feet…

How I can prove Direct Mail is still the strongest advertising ROI there is in the Auto Business BAR NONE!

A short back story: 

I started in the car business back in 1987 as a young kid who wanted to learn all I could about this business. One thing I caught on to quickly was that whenever we had a “Mailer” sale going on, I wanted…

The Summit Volunteer First Aid Squad has been an important entity of the Summit community for so many years. Salerno Duane has reached out to help them by providing them a with a Temporary home while the construction of the new Summit First Aid Squad headquarters is fully funded and constructed in Summit, New Jersey. It's…

http://www.eventbrite.com/e/internet-sales-20-group-is20g-boston-ma-tickets-11285560415?aff=es2&rank=1#

MSADA & Toyota Are Aligning For Internet Sales 20 Group 6 In Boston - September 22 -24 - Automotive Sales…

A recently released white paper based on a collaborative study between Cars.com and GFK, reported that consumers are leaving dealership service in favor of independents due to a lack of trust and price transparency. The lack of price transparency in parts and…

WAAOL - Auto Industry Insiders

Auto Industry Insiders is a blog talk radio show that reviews next generation technology based vendor solutions.  The show airing on Thursday, 04/24/14 at 12 Noon EST features an interview with Charles Chamblee III, the founder of xChange, discussing their new…

Do you use adversity as a glue to bond your team together, or an excuse to divide them? 

Click the link below to find out Paul's four keys to overcome adversity in your dealership...

 …

Greetings,    

What's important now? Many times we go through our day in day out workload. The things we do every day become very standard. We miss the important clues as to what needs to be done to prosper "the…

From today forward we have 7 total selling days left. Push hard all the way through till the end. Revisit customers that came in and didn't buy. Relook at their trades. Check all other possibilities. What if they were on another vehicle? What about longer term? Used? Certified? New? Lease? One Pay Lease? More Down? Co-Signer? Turn up the heat! T.O everybody. Stay focused. Be happy. 

Why Work Harder For Less?

On this week's Think Tank Tuesday:

✓ Learn how to identify your clients

✓ Find out what you need to be spending time on

✓ Determine key mistakes in your sales process

Blogging to Drive Sales

Automotive marketers are shifting their budgets away from “interruption” advertising.  Because 1/3 of the world’s population is on the internet, it is critical that auto, boat, motorcycle and boat dealers go inbound vs outbound to rev up revenue and sales.  It goes without saying, dealers need to be where their buyers are in order to…

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of March were at 69.6%, up from last month’s yearly low of 66.7%. The 69.6% approvals mark is also the level of the last three months, indicating a credit approvals landscape that continues to hover near the “healthy” mark of 70%.



The credit approvals rate over the last twelve months stands at 71.7%. Prior to March, the approvals rate had continuously dropped from early fall…

Are you going to have a good day

or a bad day?

It is up to you.…

Written by Steve Hall. Originally published on the NCM Institute Up to Speed blog.

People are interesting and they never cease to amaze me.  At the NCM Institute, one of the classes I teach is …

 Perfection is unsustainable, while personal progress is obtainable.

Stay green and let yourself grow!

When someone claims to be “green”, what first comes to your mind?  They are making an effort to reduce their carbon foot print on mother earth?  Maybe they are a vegetarian?  Or they are actively recycling?

When I hear…

A fascinating article in Forbes shared a concept that is increasingly winning over customers. In the article, the author described what he termed “anticipatory customer service” as “a customer experience that manages to serve even the…

It’s just after 5 A.M. and I’m really questioning why I am doing what I am doing-now that I’m too far from home to turn back, I might as well swipe my gym membership card and pay my penance for last night’s meal consisting of crawfish etoufee and fried fish. As I walk through the front doors, I can tell immediately that spin class is in…

I really don't know who I'm going to offend on this one. We've been researching so many vendors over the last couple of months that work with chat, lead-gen widgets, and website platforms themselves that we haven't taken the time to explore PPC vendors. Maybe that's why I was blindsided to find out that there are at least two vendors out there charging 20% and one…