“My dog ate my homework.”

For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their…

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, says Buick and Toyota highlight some of the best car lease deals leading up to the Labor Day auto sales. The Toyota RAV4 and Avalon lease offers have fallen -15.6% and -12.1%, respectively, since July. Meanwhile, the Buick Regal Premium and Lacrosse lease offers represent some of the most aggressive deals for national customers on the site. Click…

Minneapolis, MN – AutoMotion, the leader in mobile apps for automotive dealers, announces General Motors iMR approval for the AutoMotion Dealer App product. All General Motors dealers can now use iMR funds with the leading mobile app solution to drive more sales and service revenue from customers on the go. General Motors approved the…

Social media can be a tricky thing. Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more dependent on audience engagement than ever for those elusive likes, shares and comments. The type of content posted is highly important…

One of the many byproducts of training in so many dealerships is that you get to observe all the different ways people do things. Like how they answer the phone or talk to a customer in the service drive.

Over the years, I’ve made it a point to take note of some of the ways Advisors and Managers blow their customer up in the service drive and I thought I would share with you my observations and my Top 5.…

You could have the most talented team on paper, but how can you know they're the right fit? Many businesses struggle with this issue when hiring new team members and promoting current employees. …

Imagine yourself entering a business where everyone seems to be hurrying around and you are greeted with, "Someone will be with you in a second" as…

It refreshes the mind to think in this manner.

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Is this a reasonable concern with dealers?

Targeted re-marketing to existing DMS contacts is a issue most dealers leave to routine, email and letters generated daily from dealership level.

Is the ROI measured? 

Can the dealer do a better job?

LIVE MARKETING is a new automotive forefront player in the data space, concerning DMS data mining. The company has been in development of a brilliant strategy to use multi-channel media -- and -- to roadmap the process of re…

Geo-targeting and geo-fencing technology has been around for many years. Some social networks use it and provide businesses with ways to show customers offers and specials based on their current location. However, for the most part, these are application-specific. An individual would need to download an app, join a social network and opt-in for push notifications from the…

Search engine results page listing will determine the amount of traffic your website will get. Organic SERP is one main component.

What is SERP?  It stands for …

Cedar Falls, IA, August 18, 2014; Team Toyota was featured in the cover story of the June 2014 Edition of AutoSuccess Magazine titled, “Winning The Loyalty Game! The Retention Strategy That Added $3 Million To Team Toyota’s Bottom Line.” 

Paul Muller’s Team Toyota Auto Group includes Team Toyota Princeton, Team Toyota Langhorne and Team Toyota Glen Mills.  All three of these highly respected operations have collectively received 70 Toyota Excellence Awards for…

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – August 25th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that it will be hosting its first annual User Summit for auto dealer clients on Friday, September 19th in Albany, NY. More than sixty dealers and managers from dealerships around the country are scheduled to attend, where they will learn the newest features of Auto/Mate's dealership management system…

FOR IMMEDIATE RELEASE

Urbandale, IA--August 25th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, announced today that Tim James, Vice President of Sales with Flick Fusion, will present "Video Marketing Tips, Trends & Practical Uses" at the upcoming Digital Dealer Conference & Exposition in Las Vegas, NV. Auto…

Award recognizes the most innovative auto dealership strategies of 2014; finalists are Cathy Nesbit and Alyssa Safty, Harry Robinson Buick GMC; Bryan Armstrong, VW SouthTowne; Shelly Hebert, Glenmore Audi; Erich Gail, Cardinale Automotive Group; Robert Karbaum, Weins Canada Inc. / Don Valley North Toyota

Salt Lake City, Utah – August 25, 2014 – DrivingSales announced that five…

Hello and welcome to this week’s edition of Beggs on the used Car Market, with data and insights on the used car market from Ricky Beggs and Black Book. What a week it has been with the editors being tuned into the online activity and getting on the physical auction lanes, while also getting to touch another majorly redesigned full-size utility, the 2015 Ford Expedition. We also had some interesting discussions within the industry regarding…

It has long been considered a best practice in search engine optimization and search engine marketing to use deep linking to take searchers to the exact content they are searching for, rather than simply directing them to your home page. If the searcher is not taken directly to the content they are seeking, they are forced to do a second search for the information once they…

The bad part about search engine optimization in the automotive industry is that there are so many companies that report on what they do for SEO rather than what they're accomplishing with their efforts. We've seen this hundreds of times when bringing on new clients and it's time to set the record straight.

It isn't hard to track the key performance metrics…

Website chat is viewed by many dealers to be an alternative method of communication, as it should be. There are some who view it as a lead generation tool and they can look at numbers to show that they're getting more leads, but to truly test their results that must take a closer look.



Properly positioned and managed chat on dealer websites can definitely be…

There's nothing wrong with shopping at the local supercenter. The convenience of getting toilet paper, bananas, a video camera, and a package of socks for the kids all in the same place saves time and often saves money as well. However, there are lines that shouldn't be crossed. If you're looking for something as important as a suit, you probably want to go to a…