by John Fuhrman – Director of Training, OptionSoft Technology

     Recently, I was visiting with a dealer and the recent rash of articles concerning compliance came up.  As I shared what I knew on the subject and the current climate concerning fines and penalties, the dealer sat back, smiled and said, “I’m good.  We use a menu.”

     Since I was there to train the F&I managers (there were seven), I thought I’d…

"As a manager, if you accept as fact that your people won't "buy into" training, they've successfully gotten you to "buy in" that it's okay for them to suck. Who sold who?" #automarketing

AutoHook powered by Urban Science announced they are providing all vendors with free and open access to their private offer and redemption API in efforts to streamline and advance actionable automotive data.

DETROIT, MICHIGAN (PRWEB) JANUARY 24, 2017…

Franchise Dealers have the opportunity to earn hundreds of thousands in financial compensation from their OEM, assuming the dealer's service retention is at specific OEM guides. Unfortunately, a very high percentage of dealers are unable to take advantage of the financial windfall.

Let's put this in perspective. A tier 1 OEM has been offering PPM-Pre Paid Maintenance with every vehicle sold, it's inclusive in the MSRP. The metrics are as follows.

50% of the customers never show…

Sunrise Chevrolet Buick GMC Collierville – BDC Manager

Are you an Experienced Automotive BDC Manager? 

Are you struggling to find the dealership that is RIGHT FOR YOU?

Are you not making what you are TRULY WORTH? 

If so, we have the CAREER FOR YOU!

Sunrise Chevrolet Buick GMC Collierville is currently looking for an exceptional Automotive…

The biggest benefit of digital signage, according to a survey of Digital Signage Today is improved customer experience and improving customer experience is AdvantageTec ’s focus.

With 2017 Digital Signage Expo being just around the corner, we have decided to give DS some thought and see what the future of this powerful technology holds.

2016 in review

In…

Dealerships have forever tweaked pay plans to satisfy bottom lines and keep employees happy. Many employees in the sales department can make more money from a single sales commission than any technician can make in a day. There are even some salespeople that are so productive that their paychecks can exceed those of their sales managers – and sometimes that leads to friction…

Not only Millennials text – all age groups text and research shows texting is the most used function on a smartphone. For car dealerships, the real question is should they be texting with clients? AdvantageTec can answer that for fixed operations as we provide texting solutions to hundreds of large and small, public and family-owned dealerships across the United States.

Let’s look at some data – one of our dealership clients…

Your home appreciates in value as it ages; unfortunately, your rig doesn't. But you can increase its resale value by taking good care of it. Neglect the maintenance aspect, and when it is finally the time to sell your rig, you will be left wondering how can I sell my RV online for a good price? So, how do you boost your mobile home's value? Remember, adding expensive gadgets to your rig does not necessarily increase its trade value; it is the on-time maintenance that plays the real trick.…

RECENT COLLEGE GRADUATES ARE STRONGLY ENCOURAGED TO APPLY!

Growing RV dealership in the Mesa / Phoenix AZ area needs a high energy person with a successful background in service management. Recreational vehicles (RV’s) are toy haulers, travel trailers, fifth wheels, pop-ups and motorhomes. RV’s are fun and bring joy and memories to our customers. RV,…

Schumacher Infiniti of the Palm Beaches is currently looking to hire experienced Automotive Technicians. WE ARE HIRING MOST LEVELS OF AUTOMOTIVE TECHNICIANS (B TECHS, C TECHS, ENTRY LEVEL TECHS). We are looking for EXPERIENCED, CAREER-MINDED individuals…

KEMPTHORN MAZDA…

IT Provider is Hiring Staff to Service Auto & Trucking Dealerships Nationwide

Timonium, MD – January 23rd, 2017-- Helion Automotive Technologies, a leading Information Technology (IT) Managed Services Provider, announced today it is moving its current office in Dallas, TX to a new, larger location. The move comes as the company adds more than 30 technical support and call center positions to…

-Service Customer Retention (SCR) Strategy

Retention ratios are a very important part of what we do in the car business. When it comes to the Service Department we gauge our SCR (Service Customer Retention) scores on a few key areas. Many Manufacturers say that a customer is retained when they visit your service department 2 times within a 12-month span. In other words, Dealer Service Retention (SCR) measures the percentage of customers returning to the same dealer for…

Are you planning on going to a trade show this year? So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.

Watch this week's Hard Facts to get information on how to maximize the value of your next trade show.…

Customers generally get their vehicle serviced close to home or work. Dealers are lucky that customers feel they should bring their new cars back to the same store when there are warranty issues. They have that warranty period to develop the customer’s loyalty.…

PALO ALTO, CA, January 19, 2017 – Rapid Recon, the undisputed leader in Time-to-Market Workflow™ software and reconditioning center transformation, will reveal its powerful reconditioning management tool, Group Reporting, at NADA ’17 in New Orleans next week. 

Group reporting compiles and indexes in graphical…

Car sales today are a whole different process from how it was in the past. A few years ago it was pretty much a given that buying a car could easily encompass most of the day. In addition, little information was available to the consumer and the dealer had the upper hand in negotiations.

As the Internet has grown and evolved, and as information has become…

Why are we obsessed with television and movies? Because, just like books, they have the ability to capture our attention and transport us into fictional situations and universes.

Regardless of whether the movie or television show is fiction or non-fiction, this is an engaging way to tell a story that we’re interested in hearing and also seeing. TV, movies and…

No professional sports team would consider going without a coach. There may be times where they terminate employment of a coach and have an interim position however, professional sports understand the need for good coaching. A good coach knows how to get the most out of individual players and inspire the team.

When things go well the coach should always…