August 2018 Blog Posts (76)

3 Tips to Improve the Results of Phone Calls

Many dealerships subscribe to some type of call tracking service that records incoming phone calls, however, many sales managers neglect to listen to the calls on a regular basis. Typically, it’s not until the end of the month when they’re trying to squeeze out those last few units for the month, that the call tracking service comes to mind. They listen to calls and then,…

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Added by Andy Church on August 31, 2018 at 10:18am — No Comments

What Is Worse Than A Disloyal Employee Who Leaves Your Dealership?

Not everyone who decides to be in the auto industry ends up wanting to stay in it and it is no secret that there is a high turnover rate in the car business.

Employee turnover costs dealerships money in several ways: Dealerships will experience a loss of training expenses; inexperienced…

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Added by Ken Potter on August 30, 2018 at 7:00pm — No Comments

Help Yourself to these 114 Solutions

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Added by Dave Anderson on August 30, 2018 at 2:33pm — No Comments

Write Service Podcast: Episode 42- What Makes Up a Closer?

This week, Jeff gives a sneak peek into some brand new content for his fall workshop tour starting next month! He covers 5 key areas that make up a closer, and covers what percentage of each area makes up that individual. Stay tuned and take notes to get you to the top of your closing game! Copyright 2018 Wm Jeff Cowan

To register for his fall workshop tour, email info@jcowansprotalk.com and mention promo code PODCAST.…

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Added by Jeff Cowan on August 30, 2018 at 12:00pm — No Comments

A Dynamic Marketing Solution for Community Auto Dealers

Auto dealers with one or two locations in secondary markets are often short of marketing resources, including staff to execute strategies and budgets to raise the visibility of the store and drive more showroom traffic. Now a company has come up with a solution to help these dealers generate more visibility in their communities via traditional, digital, and…

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Added by Mark Dubis on August 30, 2018 at 11:37am — No Comments

Stop Chasing Squirrels: The More You Know, the More You Sell

Henry Ford was once asked why he visited his executives rather than having them come to his office when problems arose or he needed questions answered. “I go to save them time,” said Ford. “I’ve found that I can leave the other fellow’s office a lot quicker than I can get him to leave mine.” Ford knew the necessity of gaining information.[1] He also knew…

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Added by Todd Smith on August 30, 2018 at 10:02am — No Comments

Market Remains Steady

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

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Added by Black Book on August 30, 2018 at 9:44am — No Comments

Latest Auto Brand Shopping Highlights - What Consumers Are Looking At

Following are the latest brand shopping insights from Jumpstart Automotive Media, which tracks millions of consumer shopping patterns each month. Here are some interesting data points from their most recent report:

  • Subaru had the most July growth in brand interest (+9%) compared with June among top 10 brands, now ranking 9th. The Crosstrek contributed to its growth (+18% in the Subcompact SUV/CUV segment) and the Ascent is gaining interest (new launch) with 31% growth…
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Added by John Sternal on August 30, 2018 at 9:32am — No Comments

New Hire Training Video

New Hire Training Video Click To View

Added by Kyle Disher on August 29, 2018 at 5:38pm — No Comments

Don’t let your Competition Out-Brand You!

I am sure many of you are familiar with the sad fate of Toys R Us. But, do you remember how it originated it’s online journey?  In the beginning of the Toys R Us online venture, they made a deal with Amazon to be the exclusive…

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Added by John Wingle on August 29, 2018 at 10:24am — No Comments

Content Marketing Is Not a One and Done Game

There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment – such as leads, engagement or website traffic. I am afraid that is simply not realistic. Hey, sometimes you can hit gold straight…

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Added by sara callahan on August 29, 2018 at 9:58am — No Comments

Auto Dealership Buy/Sell Market Picks Up Steam: 2018 On Track for 5th Year of 200+ Acquisitions, According to The Blue Sky Report® released by Kerrigan Advisors

New tax law and economies of scale help publics and consolidators buck trends to grow earnings and fuel Q2 Buy/Sell market to 92% growth over Q1; one-eighth of all auto dealerships have changed hands since 2014 as industry consolidation continues

Irvine, CA – August 29, 2018 – The new tax law and improved economies of scale and scope are among the trends driving a robust Buy/Sell market in Q2, after a slow start to the year, according to The…

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Added by Crystal Hartwell on August 29, 2018 at 9:57am — No Comments

4 Reasons To Consult An Attorney For Your Small Business

Many budding businesses made the mistake of only hiring a lawyer when they want to sue someone, or if they themselves are being sued. By then, it’s already too late. A good lawyer is as important to a business as an accountant. They don’t serve just as an offense/ defence system, layers act as advisors and councillors.

Even if you’re a small business with just a…

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Added by Tom Clark on August 29, 2018 at 2:30am — No Comments

Success in Professional Sales Podcast: Episode 41- The Something New Close

This week, Jeff covers a close to address those customers that just need to "think about it". So how do you re-engage them without being pushy? This close has an extremely high closing ratio, especially when used a few weeks after your presentation. Stay tuned to hear the exact steps on how to get the sale!

Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

Click HERE to watch!…

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Added by Jeff Cowan on August 28, 2018 at 12:00pm — No Comments

CDK Sites Experience Significant Traffic Increases from Google's "Medic"

Caveat: This is not an endorsement of CDK sites. This simply reports our findings. We recommend platforms to dealerships based on myriad variables. 

August 28th, 2018 - We noted that CDK websites saw a significant increase in organic traffic that directly coincides with the Google "Medic" algorithm update. 

During our regular audits, our team found a pattern of increases in organic website traffic throughout the month of August as compared to July. This prompted…

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Added by Dane Saville on August 28, 2018 at 11:52am — No Comments

Customer Signatures in Warranty

Whether you are using ERO (Electronic Repair Orders) or paper repair orders – one of the biggest and easiest chargebacks for an auditor is a missing signature. It is a slam dunk; give me the money.

Customer signatures are required to maintain compliance with manufacturers' policies and procedures. Most manufacturers require them on the final copy as well as on the hard copy write-up. All OEMs require that the customer sign the hard copy PRIOR to the…

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Added by AWN INC on August 28, 2018 at 11:36am — No Comments

Digital Retailing Survey Open to Dealer Elite Members

Take part in the largest survey on digital retailing as we re-imagine and innovate the automotive sales process. All responses will be confidential. We encourage dealers, vendors, and OEM managers to participate in this survey. Please take the survey today and share the survey link with your peers: …

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Added by Brian Pasch on August 28, 2018 at 10:45am — No Comments

ANNUAL SWAPALEASE.COM “NFL AND CARS” SURVEY PAIRS NFL TEAMS WITH CERTAIN TYPES OF CARS AND TRUCKS

Car Enthusiasts Also Weigh in On Topics Like National Anthem Debate, Loss of Interest in Football, and Vehicle Subscription Services

Swapalease.com, the nation’s largest car lease marketplace, unveiled today results from its fourth annual “NFL and Cars” survey, offering predictions car enthusiasts have on the upcoming NFL season, and ranking which types of cars remind them of NFL franchises.

While the majority of those polled said the New York Giants (10.8%) are their…

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Added by John Sternal on August 28, 2018 at 10:38am — No Comments

You May Want to Keep an Eye on Tesla, Here’s Why:

Tesla CEO Elon Musk recently tweeted that he wanted to take Tesla private, which has garnered a lot of attention. Hey, I realize that Tesla as a company can be a polarizing issue in our automotive industry. But this is something you may want to pay attention to.

 

Here’s…

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Added by Ujj Nath on August 28, 2018 at 10:00am — No Comments

Building Relationships: Turn Your Weakest Marketing Arm Into Your Strongest By Richard Keeney

Dealer and Manager, do you feel frustrated by costly expenses needed to get customers through the door?  Salespeople who build something really significant, by flexing their own marketing arm, understand the importance of personalization.

Many dealers have a few sales professionals that really get it; “Build…

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Added by Richard Keeney on August 27, 2018 at 2:34pm — No Comments

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FREE WEBINAR: How to Improve Your Follow-Up Today! at https://digitalairstrike.com/How-to-Improve-Your-Follow-Up-Today

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If your dealership is like most, your follow-up is either flawed, on auto-pilot, or completely…See More
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