Well well well. It has been a while since I have been on here but while on here, I wanted to share a real call that I took not too long ago.
Ever get the customer who tells you (after you FINALLY get them even on the phone) that "they aren't ready to come in" or "they are 6 months out".
Solid nuggets here.…
Added by Elise Kephart on September 27, 2018 at 10:23pm — 1 Comment
Added by Richard Keeney on September 27, 2018 at 3:55pm — No Comments
The 9 Best Back to College Reading Books
Summer's over – it's time to put down the beach reads and pick up something a little meatier. Whether it's back to school or back to the grind, fall is usually the time of year when we buckle down and focus. These are our favorite books to help launch you from classroom to boardroom. Do you have another title that didn't make…Continue
Added by DealerELITE on September 27, 2018 at 3:30pm — No Comments
Do your survey scores struggle from the delivery of the vehicle? Either you're rushed, they're rushed, or you don't know how to do it properly. To turn it around, practice Jeff's process of scheduling the delivery! Stay tuned to hear how to do it, and all the benefits of doing so. Copyright 2018 Wm Jeff Cowan
Added by Jeff Cowan on September 27, 2018 at 12:00pm — No Comments
When it comes to sales and service transactions in the retail automotive industry, a main strategy in acquiring new customers or repeat business has always…Continue
Added by Chris Miller on September 27, 2018 at 10:30am — No Comments
There are a plethora of training programs and trainers in the automotive industry many of which have different styles, advice, and opinions. Often, those opinions vary widely. While training is indeed something I advocate in dealerships both as an ongoing initiative and for new-to-the-industry employees (no matter which department), no business can function as a…Continue
Added by Todd Smith on September 27, 2018 at 9:52am — No Comments
When you’re at low water mark in your life, people try to rescue you by saying that the failure you’re experiencing doesn’t “define” you. And I get it; the idea is to try to isolate the failure-to treat it as a one-time event and not a life without the possibility of parole kind of sentence.
You had no…Continue
Added by Marsh Buice on September 27, 2018 at 8:34am — No Comments
Some of the most consistent complaints I hear GM's, Managers and Dealer Principals talk about regarding Virtual Training Platforms are as follows:
We heard you and we have the solutions to these problems!
Too many dealers allow training…Continue
Added by Joseph Cala on September 26, 2018 at 4:31pm — No Comments
Added by Joseph Cala on September 26, 2018 at 2:00pm — No Comments
In a recent blog, I wrote about how content marketing is more of a long-term play.
In addition, to attract an audience, it is vital to offer more than purely sales content and “buy now!” messages. Consumers are constantly bombarded with these salesy messages.…Continue
Added by sara callahan on September 26, 2018 at 10:19am — No Comments
What’s the purpose of your dealership’s website?
There’s a good chance you can answer that easily. It’s supposed to drive car shoppers to your inventory to turn them into leads via phone calls or form submissions. The issue is that some dealers opt for bells and whistles instead of making their most important…Continue
Added by Dane Saville on September 26, 2018 at 9:00am — No Comments
Talk to anyone in any position in the car business and I bet they can tell you a story of a terrible First Day on the job. If you are reading this, you are probably in the car business and have your own story to tell.
So often, new employees arrive for their first day—excited and a bit nervous—and their reception that is anything but a “Welcome” and…Continue
Added by Sandy Zannino on September 26, 2018 at 8:54am — No Comments
David Lewis & Associates will be launching our #DLACrushITWednesday campaign to honor our partner’s female workforce, on the second Wednesday of every month.
Automotive dealerships typically employ 40-50 plus ranging from executive level, sales, and administrative positions. Women…Continue
Added by Lois Burak on September 26, 2018 at 12:00am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…Continue
Added by Black Book on September 25, 2018 at 1:30pm — No Comments
This week, Jeff discusses a close that is most effective when the customer is saying no to something that is actually required or highly, highly recommended. This close will deliver a 80-90% closing ratio for any product or service. Stay tuned for a role play scenario! Copyright 2018 Wm Jeff Cowan
Added by Jeff Cowan on September 25, 2018 at 12:00pm — No Comments
Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads.
In the car shopping process consumers conduct a considerable amount of research and visit many different touch points. A major goal of any…Continue
Added by Brett Sutherlin on September 25, 2018 at 10:05am — No Comments
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced a joint study with research firm, Ipsos: “Today’s Auto Buyer and the Digital Retailing Experience." The report looks at points of view of both the consumer and the dealer to better understand the shopping journey, and how and where digital and mobile strategies have changed the consideration, negotiation, and buying processes. While recognizing that the car-buying process…Continue
Added by John Sternal on September 25, 2018 at 9:53am — No Comments
Any business entity that decides to take on the commitment of training employees for higher levels of skill and achievement would certainly want to know that their training dollars are being well spent. Calculating your ROI (Return On Investment) properly is not as easy as just adding up how much your profit has increased or decreased as a result of your investment in…Continue
Added by Lois Burak on September 24, 2018 at 9:07pm — No Comments
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach customers.
There is an obvious challenge. While selling cars over multiple channels…Continue
Added by Greg Geodakyan on September 24, 2018 at 10:03am — No Comments
Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perform better than others.
However, it’s still very difficult to know what the best TIME is to post content in order to…Continue
Added by Paul Moran on September 24, 2018 at 9:50am — No Comments