December 2013 Blog Posts (130)

Happy New Year!!!

Happy New Year from all of us at Bass Events!! Cheers to a year brimming with prosperity and happiness!!!…


Added by Jimmy Bass on December 31, 2013 at 11:53am — No Comments

Pre-NADA Promotion

We are now offering $1,000 dollars off of the price of installation for our Fixed Operations and Variable Sales programs! 

Due to our consultants schedules' nearly reaching their limit, this deal is only valid for the first six dealerships who contact me. 

Fixed Performance has no contracts; additionally we offer a 100% money back guarantee for all clients. Our consulting team has total dedication to achieve…


Added by Rob Gehring on December 31, 2013 at 11:50am — No Comments

Want Loyal Customers? Make Them Owners

The LA Times reported this month that, in an interesting move, AMC Entertainment, the owner of over…


Added by Mike Gorun on December 31, 2013 at 9:38am — No Comments

Is it Illegal to Ask about Criminal History on Job Applications?

In past years it was common for potential employers to ask about criminal history on applicants. However, in recent years this standard has begun to evolve. Since 2011, eleven states have imposed a law against inquiring into criminal history in this first round of hiring. Many similar bills are pending as this movement gains momentum.

Companies often have legitimate reasons for inquiring after criminal history, such as filtering out individuals who may be at a risk for…


Added by Rebecca Ward on December 31, 2013 at 9:00am — 6 Comments

DealerELITE 2014 Predictions and Hopes

The 2013 calendar year came with many outcomes, surprises, and results. DealerELITE wants to ask you what you think 2014 will bring...

What is your PREDICTION and/or HOPE for 2014 in the automotive industry?

Write your comments below and we will share these thoughts with our members. Do you know what's in store?

To get things started, we predict Mitsubishi will pull…


Added by DealerELITE on December 31, 2013 at 8:08am — 5 Comments

PRESS RELEASE: Jason Good Joins CarChat24 as VP Marketing and Alliances

Palm Harbor, Fla. -, Inc. / CarChat24, a leader in 24/7 Staffed Auto Dealer Chat Support, and Dealer Chat Software as a Service, announced today the appointment of Jason Good as Vice President of Marketing and…


Added by Big Tom LaPointe on December 30, 2013 at 2:30pm — No Comments

The Transformation of Public Relations Firms

A lot of people have the misconception that a public relations firm simply deals with the media while churning out press releases. While this may have been closer to the truth in the past, the digital age has greatly transformed the opportunities available to gain exposure for clients. Great PR firms have capitalized…


Added by sara callahan on December 30, 2013 at 1:30pm — No Comments

Treat Your Strengths As A Weakness

Why do we alienate what we have and covet what we don’t? We’re quick to ignore what is in our search for what else in life-always longing for the shiny balls of strengths that everyone else seem to possess-ignorant of our own. You have…


Added by Marsh Buice on December 30, 2013 at 12:00pm — 25 Comments

Activity, Availability and Access

Following is the Used Car Market Report this week from the editors of Black Book. It is hard to believe another year has come and gone. It is exciting to think about what’s ahead within the used market as volumes continue to…


Added by John Sternal on December 30, 2013 at 11:07am — No Comments

Make Money Mondays with Sean V. Bradley - Special Edition With General Sales Manager Charlie Kearns 856-546-2440

Make Money Mondays with Sean V. Bradley - Special Edition With General Sales Manager Charlie…


Added by Sean V. Bradley on December 30, 2013 at 10:58am — 3 Comments

Topseos + Vendor BS = Dealers being deceived

Recently I received an email from a Company called Topseos which showed many of the So called “top” companies for internet marketing.

This site caught my attention because a I've seen their name pop up in search and a well known Automotive Consultant has branding on their website as being recognized by topseos as one of the best so I decided to contact topseos to find out the criteria to be a top ranked Company in an effort to learn how our company…


Added by Mathew Koenig on December 30, 2013 at 10:30am — 2 Comments

Why Lift Training?

So you’ve been using forklifts for years. You’ve used a variety of forklifts with success, and have never had an incident. Why should you have to take part in forklift training again? Research shows that many forklift related fatalities and injuries could be prevented with better training. Refresher training covers different forklift varieties and new technology, as well as reminds users of compliant and safe use, which often slips from the mind over the years. OSHA estimates that forklifts…


Added by Rebecca Ward on December 30, 2013 at 9:00am — No Comments

Turning Satisfied Into Loyal

Every day we hear about customer satisfaction. Companies do surveys to find out how satisfied their customers are with the service they received. Some even go so far as to reward employees with bonuses or prizes based on satisfied customers.


That’s just wrong. ‘Satisfied’ is the lowest level…


Added by Al Mosher on December 30, 2013 at 8:33am — No Comments

The Truth About the Concept of Content Being King

If you've participated in automotive internet marketing for long enough, you've very likely heard the concept that "content is King." It was in play back in the days when I started researching search engine optimization all those years ago and it never really stopped. There was a dirty little secret…


Added by JD Rucker on December 30, 2013 at 5:39am — No Comments

Do something funny on video ~ 'Livin On a Prayer' Just Charted Thanks to a Four-Year-Old Viral Video

We live in a strange world. Thanks to the internet's multifaceted infostream, time, formerly arrow-straight, has wrapped around itself like a Hot Wheels track which now, unfortunately, has sent the miniature muscle car of history careening back to the 80s.…


Added by MANNY LUNA on December 28, 2013 at 3:00pm — No Comments

Are You a Planner or Do You Live in the Now?

Are you the type of person who plans every aspect of your life, months or even years in advance? Or are you the type of person that does everything on a whim? I've always considered myself the latter in my personal life because I like the thrill of spontaneous plans. However, I take a different approach when it comes to working in automotive advertising.

In automotive marketing, it is best to plan for the future months instead of working in the current month. There are plenty of…


Added by Paul Potratz on December 27, 2013 at 3:43pm — No Comments

The Right Way and The Wrong Way

During the analysis and evaluation we conduct prior to starting a training program the question of ethics and standard business practices we train on usually requires some explanation. In other words, Dealer Principals and General Managers want to hear from us that we conduct our training programs ethically and professionally.

If I were to stand in a room full of Dealer Principals and ask "Who in here believes that the best way to take care of a customer is to sell extra or un-needed…


Added by Leonard Buchholz on December 27, 2013 at 12:59pm — No Comments

Influence Buyers before They’re Even Ready to Buy

These days the buying cycle for cars has evolved from a brief 72 hours to 45-90 days. This change allows buyers to do their own research. Buyers take their time to research their options, including new or used cars, brands, and dealerships. As an auto dealer focused on internet marketing, where does this leave you?

This is your opportunity to provide your potential buyers with information on the cars you have, secrets and tips to car buying, the difference between…


Added by Rebecca Ward on December 27, 2013 at 9:00am — No Comments

"Do Sh*t! Real Companies Do" Real Companies Do Real Things!


We’re all familiar the use of directories, and they can be fine for link building. But using them over and over again isn’t real company sh*t. Real marketing value comes from listening to what the target consumer is searching for and building content around those queries. Essentially, we should strive to become the go-to resource for clients in the industry. Strategies that create content which have customers coming back for more…


Added by MANNY LUNA on December 26, 2013 at 10:37pm — 1 Comment


I currently work as the Marketing Director and Training Center Coordinator for a leading Automotive Consulting Firm but my first experience operating a business was when I was nine years old - I worked with my family owned production company. During those years ahead I started a professional career in the beauty industry. By the age of fifteen I knew what lay in store and by eighteen years of age I was managing a nail salon and later became regional “Nail Educator for Wanamaker’s Salons.” …


Added by Lois Burak on December 26, 2013 at 2:30pm — No Comments

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