Just read this great blog post on Linkedin.  

https://www.linkedin.com/pulse/article/20141114143018-52594-ten-stupid-rules-that-drive-great-employees-away?trk=pulse-det-nav_art

One example is 

Bell Curve Performance Reviews

Performance reviews in general are a…

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Video is one of the most powerful tools a dealership can use to establish strong communication, captivation, clarity, rapport and build trust. Here is an example of a dealership using "Real Time" Video communication via Apple FaceTime with a Service Customer and the Service Writer! Forrester…

Under Tesla's new program, lessees have the option to return their Model S within the first three months if they are unsatisfied. Scot Hall from Swapalease.com believes many will take advantage of an early out, but not within the first three months of vehicle possession. Tesla is playing a slight role in this decision, disqualifying drivers from immediately leasing another Tesla if they do return in the three-month window.



However, a closer look at luxury lease exchange trends on…

Over time technology keeps improving.  From hardware (TVs, computers, smartphones, etc) to software (games, apps and utilities) things just get faster, thinner and better.  Technology makes things more efficient and adds convenience to our lives.  The fact remains that there is no going back and it is part of all of our everyday lives.  Businesses use technology to attract new customers and retain their existing customers.  It is impossible to ignore its impact.  But with so many choices…

In a perfect world, shoppers would be able to find your dealership’s unique selling points, such as your amenities, “why buy” statements, and your specials on your website.

However, that’s not always the case. Many times websites have too much or too little information, or shoppers are just too lazy to navigate the pages and find a reason to buy from you.

If you aren’t providing an effortless online shopping experience, chances are these shoppers…

I doubt that a dealership service department exists that hasn’t had to deal with a customer claim that their vehicle was damaged while being serviced. Whether it’s a minor scratch, or something bigger, these types of claims cost dealerships money. It’s not always a customer who is trying to get a free cosmetic repair. Sometimes the customer simply did not previously notice…

WHEN THE HECK SHOULD I HIRE MORE PEOPLE AND HOW MANY?????

Let’s look at the Law of Diminishing Return as a measuring tool to use in the decision to hire more people, regardless of the department in your dealership.  I would certainly search Google and read as many examples as you possibly can on this…

Are you on the manufacture's auto renewal program? Do you think this program has a fair rate for your dealership? If your team is telling you that you are locked in on your warranty rate, and they can't change it...then this call was made for you!

Click the link below to hear how to obtain the highest warranty rate from your…

Today, our Women’s Wednesday focuses on the road to ultimate business success. This is powered by a growing customer base, increasing loyalty and customer retention. Here are some innovative marketing ideas to increase your competitive edge by delivering more value to women customers.

A name without an email address is a wasted opportunity. For every 10,000 contacts pulled from dealership management systems, on average only 3,000 have deliverable email addresses. This means that most dealers are unable to send emails to 70 percent of their past, current and potential customers.

That's money left on the table, folks. Email is probably your…

So I have a friend who called me up in late June and asked me for some help.  His daughter, who had graduated college the year before, was having trouble finding a job.  He knew I’m in the automotive industry and wanted to know if there might be an opportunity for his daughter. Knowing Tammy, I was thrilled to think that this bright young woman would have an interest in an industry that I love so much. 

Although her college had been paid for, Tammy, not one to be idle, worked…

Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A smart dealer will analyze their open rates and have tools set up to track…

Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, shows 16 popular cars and trucks in November offered for less than $200 per month, with a variety of models between small and mid-sized cars, SUVs and pickup trucks. According to Wantalease.com, it’s the largest variety of makes and models at this price point during 2014.



Headlining the November lease deals is the Chevrolet Cruze LT, listed at $119 per month with less than $1,000 down. The Cruze…

The struggle for a competitive edge requires skill enhancement. Knowledge of products, technology and problem solving all take on new meaning while working with today’s customer.

Consumers no longer accept mediocre presentations, canned closing questions and product demonstrations that lack comprehensive knowledge. The customer is and will continue to be, more prepared for the buying process. They will ask questions that an untrained salesperson will not be able to…

You Don't Need A Million Dollar Budget



When your competition is spending large sums of money on advertising, you can either try to outspend them or try to outsmart them. Spending your ad dollars on the right channels will prove more effective than trying to go dollar-for-dollar with the big spenders in your market.



On this episode of…

Save up to $2,500 with the Mitsubishi Employee Discount Program! 

The VIP Mitsubishi Employee Pricing program is going on now in Watertown, CT at Barberino Mitsubishi. If you work for one of the companies mentioned below, you will qualify for this program.  …

For years, dealers have been inundated with technology. Salespeople from every vendor in the automotive space are continuously calling to present the latest and greatest product that is going to supercharge your sales. Great salespeople can convince a dealer or general manager to try products. Some of these products are excellent and could actually help … if you understand…