The success we are having is creating a new benchmark for our clients and you too can attain these numbers as well.  Differentiate your dealership with a huge fixed ops gains as well.  A Rated insurer with national administration.   http://www.facebook.com/pages/Drive-Forever/254978127905733

1. You cannot name your employees and refer to everyone as “Buddy” or “Chief.”
2. You don’t know what the company’s goals are for the year and you cannot tell anyone what your goals are.
3. Every time an employee comes to your door and knocks, you think they will ask for a raise or time off.
4. You cannot name the last book you read that pertained to your…

I wanted to reach out to you and let you know that we are looking for 3 National Account Managers to join our sales team. We are willing to offer training and invest our time and resources into making sure the right individuals succeed. The earning potential is into the six figures for the right person.

Who We Are:

Imperial Press Direct (IPD) is one of the leading direct marketing firms in the U.S. servicing the Automotive Industry. Based out of the greater…

Very Funny Video From…

Once again the automotive industry is buzzing about consumer reviews as Google Places has been morphed into  Google+ Local. A new granular rating system has been introduced inspired by Zagat with a 30 point score representing the old five-star rating. 

I wrote about changes planned for …

http://dealeretraining.com/…

For your weekend enjoyment, here's a KPA infographic about the social media companies that are leading their niche in 2012. Understanding the heart and soul of the companies can help us all make choices about where to put our efforts this year and in coming years.

Click to enlarge.…

It's 2012, your a General Manager of a car dealership.  What are some things you need to be doing daily?  Here are a few easy practices that will help you build value in your dealership, increase profits and maintain high levels of customer satisfaction.  Rest easy though, these idea will literally cost you nothing but a little time and creativity.

Granted time and creativity are of immense value and that is exactly why these actions NEED your attention and participation.  Take a look…

Automotive Internet Sales - Example of How to Handle "Bought Elsewhere" / Dead Deals - Don't WASTE Opportunities!

Everyone knows that the hardest part of Automotive Internet Sales is getting someone on the phone... I get it. As a matter of fact on average you will only connect…

How Mobile is Your Marketing?

5 Ways to Help Mobilize Your Dealership

Brent Albrecht

All politics is local, as the saying goes, but so is the automotive dealership business. Which today means, if you’re a dealer then it is absolutely essential that you market on mobile platforms, such as smartphones and tablets.  Why?  Because according to a 2011 study more than 50 percent of all local searches are performed on mobile…

Kelley Blue Book President Jared Rowe will be hosting a free webinar to introduce the industry to the new kbb.com Classifieds on Tuesday, June 5, at 2PM EST/11AM PST.  You can register for it here.

This month, Kelley Blue Book’s kbb.com is launching an all-new Classifieds experience in partnership with AutoTrader.com that will allow dealers to reach millions of in-market car buyers that largely cannot be found on other automotive…

What does it take to build a successful Internet department? AutoUSA Internet Solutions is conducting a survey and is inviting auto dealer Internet marketing personnel to participate. We plan to share the information in a special presentation this October during the 13th Digital Dealer Conference & Exposition. But we can’t do it without you!



Like many auto…

One of the most thorough studies of what influences auto buyers was just released this week and the

findings point to the importance of human interaction when purchasing a new car

ST. LOUIS (May 30, 2012) – Contrary to the growing belief that social media will soon replace traditional automotive…

“The difference between genius and insanity is paper-thin.” Old Japanese proverb.

There is an inherent truth in that statement. How many times have you said to yourself “That’s crazy!” about something someone did only to find out…

What are the main 5 reason's why customers don't buy cars?

The amazing thing about the car business is that customers rarely come up with "new" reason's why they don't buy cars.

The other amazing thing is that most car salesman don't know how to handle the 5 main reason's why customers don't buy cars and they sell cars for a living!

The reason's are as follows:

One: Product or…

Would you go on vacation without planning your means of travel, travel route, booking a hotel, identifying points of interest or activities for you and the family, and the starting time as well as the ending date of your trip?  Unless you were free spirited with no cares in the world, and were part of the Brady Bunch Family, this was not you.  As a matter of fact, since you are reading this blog, you are a “Type A” personality that rarely will walk out of your office without a…

A don't miss show today! IT IS ALL ABOUT THE CLOSE! We have a speacial guest today: Marsh Buice of Mark Dodge Chrysler Jeep in LA will be on the show and talking about "Closing the month STRONG"!…