The labor sales potential for any franchised dealer’s service department is first dependent on the units in operation (UIOs) for that franchise in the dealer’s market. Unfortunately, very few of the manufacturers provide this UIO information to their dealers. For a fee, vehicles in operation (VIOs) are available by zip code from R.L. Polk, Inc.
Since there are other estimates used in the calculation of labor…
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Added by Garry House on January 24, 2012 at 10:30am —
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Let’s say that you’re an auto dealer with a successful social media aspect of your digital marketing campaign – you have tons of Facebook fans, a healthy community that provides feedback and applause, and an online presence that grows every day. But the point of any marketing endeavor is to eventually convert your fans into loyal customers, and you determine that your Facebook page just isn’t bringing in sales –…
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Added by Stephen Jackson on January 23, 2012 at 3:49pm —
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In many Dealerships lack of Profitability in Fixed Operations starts with just 3 processes that are not getting done with every Customer that comes in the door.
Everything starts with building a relationship. It sounds easy, we say it all the time and there is not one Sales book, cd, mp3…course…whatever that does not have some chapter on building relationships.
The Service Department is no different. Studies show that Customers who do not feel taken care of find a reason to do…
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Added by Leonard Buchholz on January 23, 2012 at 9:37am —
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CarChat24 is going to have an Extended Beta with approved volunteer Beta test dealers to make sure our final version after Beta will be exactly the way our clients (Car Dealers) want it. Approved dealers who actively participate will be offered the free use of our premium chat software for up to 2 months, and may also qualify for our free 24/7 Staffed Back-Up support.
Offer: Approved dealers who are willing to actively…
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Added by Shereef on January 23, 2012 at 2:44am —
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by Eric Schmitz
This month OSHA published a whitepaper on Injury and Illness Prevention Programs (I2P2). Leading up to this publication, there has been a lot of regulatory activity around I2P2. Shortly after proposing a federal standard for I2P2 in 2010, OSHA held a series of stakeholder meetings on the subject. In this…
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Added by Brian Torrez on January 23, 2012 at 12:52am —
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The notion of a dealership’s employees having ownership of the organizations customer lists or communications is a frightening one. The question of ownership of work product, email and even actual customer lists is being called into question by BYOD (Bring Your Own Device) policies being adopted by many businesses, including auto dealerships.
A 2010 US Supreme Court 9-0 ruling declared that employees are not entitled to privacy if they use an employer’s issued device. The…
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Added by Erik Nachbahr, CISSP on January 22, 2012 at 3:51pm —
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As you get your 2012 marketing campaign underway, don't forget about LinkedIn, a powerful marketing and communications tool with over 35 million registered users.
Savvy business professionals use LinkedIn to connect with other industry leaders, exchange ideas, and participate in relevant groups. The following is a notice to all of you LinkedIn members who connect your…
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Added by AutoSTARR on January 20, 2012 at 4:48pm —
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by Kathryn Carlson
For the second time, the National Labor Relations Board (NLRB) postponed the effective date for posting its employee rights notice. The new date is April 30, 2012. Most private-sector employers including dealerships must post a new notice issued by the NLRB entitled, “Employee Rights Under the National Labor Relations…
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Added by Brian Torrez on January 20, 2012 at 10:25am —
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- Over 80% of lost revenue on repair orders is due to the oldest 10. This program addresses this fact and places them as a target that cannot be ignored. The Target Ten open orders will be on a report from the DMS identifying the oldest 10 open orders. The information will be filled out every Monday and reviewed by the entire team during the week. The mission is to do whatever is necessary to close these orders. Most manufactures now expect warranty to be processed within a month so any…
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Added by Rob Gehring on January 20, 2012 at 9:08am —
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The Spirit of Leadership Dinner at the Venetian Hotel on Saturday night helps to support the Women's Automotive Association International group and the work they do for our industry. Keynote speakers are Edie Hand and Terre Thomas, daughter of Danny Thomas and supporter of St Jude's Children's…
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Added by Mark Dubis on January 19, 2012 at 10:00pm —
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Sound familiar? I’ve heard this several times during my travels the last few weeks and it didn’t matter what part of the country or what franchises.
I was at a long-time Ford client last week, started working with them in September of 1997. They are coming off of another great profit year, but January had started off a little slow.
I noticed the Sales staff was a little down and in conversations the main topic was that there was very little traffic and that the Dealer needed…
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Added by Jay Prassel on January 19, 2012 at 5:00pm —
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Added by Kimberly Turcotte on January 19, 2012 at 4:12pm —
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If you have salespeople, that know how to sell, but the results are not up to the stores expectations, call them out on it!!! Case in point; Just recently, I had a salesman, good guy, works every day, tries very hard when he wants to and a positive attitude when he wants to have one. I just didn’t have that wow feeling with him on a…
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Added by Tony Provost on January 19, 2012 at 4:08pm —
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A consumer comes to your dealership for a reason! They have a want! and a need! also a budget! It is your job as a sales consultants to figure those three things out. During a walk around you should be building report with your customer because you now know their want, need and budget, now going off of that you can show them why a vehicle is a fit for them. This makes your customer feel like they are in safe hands.Also that you understand and care about their needs.
It's also a…
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Added by Angela Fox on January 19, 2012 at 4:00pm —
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When I think about making a purchase of any kind (aside from my post-workout fast food meal – don’t judge me), I look first for the benefit the item will get me right away, and then I think of what I get from it down the road.
For example, I like to get coffee at my local gas station. I bought a travel mug from the gas station a few months back, and since I bought that mug, I get a discount on coffee, as well as one free coffee with every six fill-ups. I go fairly often, and can…
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Added by Will Michaelson on January 19, 2012 at 3:33pm —
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(This is part 1 in a series)
Recently a student asked me what attributes compel an individual to be a great salesperson in the retail automobile business. As I pondered the question I inquired of the student how he would describe a "Great Salesperson." He immediately answered, "One whose sales production always leads the board, whose grosses…
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Added by Larry Bonorato on January 19, 2012 at 2:32pm —
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Are You Getting What You Should From Your Dealer Twenty Group?…
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Added by Pete Grimm on January 19, 2012 at 2:10pm —
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“It only takes one bug in the potato salad to ruin a picnic,” according to one of the little old ladies I went to church with as a child. As I move further away from a precocious child and closer to being a sweet little old lady, I am realizing that she was not registering a complaint about church picnics but planting a seed of wisdom that would develop as I grew older. One little bug can ruin the…
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Added by Stephanie Young on January 19, 2012 at 12:30pm —
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When I started my retail automotive consulting practice in 1987, I chose to state as my unique value proposition, "Guaranteed 1,000% Return on Investment." During my first few years as an independent consultant, I was shocked to learn that very few of my potential dealer clients had a clue about what this meant. So I would explain that, for example, if the dealer would invest $2,500 in professional fees with me, I would provide a money-back guarantee that I would assist in increasing the…
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Added by Garry House on January 19, 2012 at 11:03am —
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will start in about 3 minutes 10:45am east coast time!
CLICK HERE TO WATCH THE LIVE FEED
See you there!
Added by Elise Kephart on January 19, 2012 at 10:44am —
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