All Blog Posts (12,555)

If Only...

 

If I live whispering the words, if only,

I will live a life that bears no fruit and ends quite lonely.

My dreams and fortunes are waiting to be found,

all I have to do is flip those 2 words around.

Going from a wish to a demand,

puts my future back in my hands,

the plane of success only I can land.

If only I had fortune and fame,

I can, only if I develop a reputation and build…

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Added by Marsh Buice on June 2, 2011 at 8:34am — 3 Comments

How to Get to Carnegie Hall

A boy walking in Manhattan asked an older gentleman, “Can you tell me how to get to Carnegie Hall?”  “Yes,” the man replied, “Practice!”…

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Added by Lance Boldt on June 1, 2011 at 6:00pm — 6 Comments

Social Media Buzzkill: The Ballad of Joe and Bob



Does this conversation sound familiar?

 

Bob: “Hey Joe, it’s GREAT to talk to you. How are you on this OUTSTANDING day? How is the weather where you are, old…

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Added by The Cobalt Group on June 1, 2011 at 3:51pm — No Comments

PCG Digital Marketing Selects Lizelle Landino To Serve As Dealer Advocate

PCG Digital Marketing today announced that Lizelle Landino has joined their digital marketing agency as a Dealer Advocate.



Lizelle is an active member of the automotive industry where she has held numerous roles in management, operations, and sales. Lizelle is a regular contributor to the Dealer Elite community.



Brian Pasch, CEO of PCG Digital Marketing,… Continue

Added by Brian Pasch on June 1, 2011 at 3:30pm — 6 Comments

How Often Should I Post to My Dealership Blog?

One question I hear more often than others is, “How often should I post to my blog?” But to answer this question there are so many other related factors to consider it will take you burrowing down a deep rabbit h*** of other similar topics, such as:

  1. Why would a car dealer want to blog?
  2. What is blogging and how is it different from…
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Added by Ryan Gerardi on June 1, 2011 at 12:43pm — 5 Comments

Customers Are Searching For You: Social Media Check-ins

Your customers are looking for you.  In today’s world of car dealership marketing, you need to clearly recognize where your customer is and meet them there.  With car buyers spending an average of 7 hours online looking for their next vehicle, your dealership’s online presence has never been more important.  Why is… Continue

Added by Kathi Kruse on June 1, 2011 at 11:41am — 5 Comments

Digital Dealer Webinar with Ralph Paglia is TOMORROW!

Don't miss the next Digital Dealer Webinar featuring an encore of another of our most popular sessions from the 10th Digital Dealer Conference & Exposition!

Ralph Paglia, VP Digital at Tier 10 Marketing, will be sharing his session "Integrated Social Media for Car Dealers" tomorrow 6/2 at 11:30am EST. Register HERE!

Check out the promo video for the 10th Digital Dealer…

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Added by Arnold Tijerina on June 1, 2011 at 10:30am — No Comments

Traveling Planning as a Roadmap for Success

This year, I made a trip to Japan, which was a year long adventure in coordinating and planning with a group of college buddies.  Despite a tragic earthquake and tsunami followed by a real nuclear threat, we continued to plot and chart our big adventure.  It was during all this adjusting, forecasting and…

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Added by Stephanie Young on June 1, 2011 at 10:30am — 6 Comments

The hardest objection is the one you don't know



In the most challenging economic climate in a generation, the influence of the media on the consumer’s attitude to spending has made the job of the auto dealer that much more difficult.  The advent of social networking, such as Twitter and Facebook have not only empowered consumers with information but also provided a global outlet for feedback both positive and negative.



Whilst many of the principles of selling in the automotive sector remain valid, the industry has needed to…

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Added by Simon Bowkett on June 1, 2011 at 5:00am — No Comments

Social Media. You can do it now!

I am so excited for what is about to happen in the world of Social Media... We are about to launch the "Social Outbreak" tool.  We will be fully integrated with Facebook on this, so the ride is expected to be a thrill.

What is it?  It is a tool that will allow you to build a Facebook page or multiple pages that will rival those of Coke and Aflac.  They spent tens of thousands of dollars, this ap will be about 100.

What if your facebook page were able to do lead capture work? …

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Added by Craig Darling on May 31, 2011 at 3:45pm — No Comments

How can I reduce staff turnover at our dealership?

http://www.dongraffautomotive.com

http://www.linkedin.com/pub/don-graff/14/896/a39

 

 

One of the issues I hear about frequently from my client dealerships is that of sales staff retention. Let me venture out onto the limb to suggest that, just perhaps, the requirements for a sales…

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Added by DON GRAFF on May 31, 2011 at 1:30pm — 2 Comments

Are You Convicted Or Condemned?

To be convicted is to be found guilty and given a sentence of a specified time, with the chance of rehabilitation. When convicted, there is still hope; it means all is not forgotten; there is still another chance. This is not the case when something is condemned; being condemned means to be found incurable, lost, with no chance of being restored. When a home is…

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Added by Marsh Buice on May 31, 2011 at 9:00am — No Comments

Top 5 Secrets to Build Body Shop Profits

Many dealerships today are finding it difficult to have profitable body shop operations. Costs are soaring in paint and materials as well as environment disposal fees. The future will see these costs building so Managers must have controls in place to minimize costs where we can.

 

1: Controlling paint and material costs.

To begin let’s understand body shop supplies must be tracked by…

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Added by Rob Gehring on May 31, 2011 at 7:48am — No Comments

Choices

 Yesterday, I went to a store with my wife to get 1 (one, ONE) thing. As luck would have it, I found myself standing behind my wife looking at an aisle full of little girl’s shoes. The choices were overwhelming; they should put an, “Enter at your own risk” sign up for men entering this aisle. There were all styles of shoes; styles called strapies, flats, sandals,…

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Added by Marsh Buice on May 29, 2011 at 10:00pm — 2 Comments

CONFESSIONS OF A MYSTERY SHOPPER - PT 5

I just discovered that in the past sixteen months I have launched more than 225 mystery shops.  Wow.  I didn’t realize there had been so many.



You’d think after 225+ mystery shops a guy should have some profound observations and conclusions to share about mystery shops, right?  I don’t know about the profound part, but, yeah, you’re right, it seems that a person should have some observations and conclusions to share.



So I’ve spent the last couple hours…

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Added by Trace Ordiway on May 29, 2011 at 11:49am — No Comments

Secrets of Successful Automotive Internet Sales People

This is an article I wrote for HubPages about some best practices of top Internet Sales Professionals and ironically it seems we all are becoming Internet Sales Professionals...



http://hubpages.com/_1y255dewe5ec9/hub/Secrets-of-Successful-Automotive-Internet-Sales-People

 

Let me know what you think!  And by all means, feel free to share this…

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Added by David Bradley on May 28, 2011 at 7:30pm — No Comments

Shetterly's 3 Laws of . . . Sales Calls

1) Rapport Gets'em in the Door:  Smile!  Shoppers buy from people they like and trust, and that process begins from the first moment on the phone.  Be and sound happy and interested, and they will be, too.  They can see your smile through the phone, and always give it to…

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Added by Keith Shetterly on May 28, 2011 at 2:02pm — No Comments

Every day is a New Beginning



Every day is a New Beginning

~ Thich Nhat Hanh

 

Every day is a new beginning.

Treat it that way.

Stay away from what might have been, and

look at what can be.…

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Added by Jack Higginbotham on May 27, 2011 at 5:59pm — 1 Comment

A Day of Remembrance - Memorial Day

 

 

Many American’s believe Memorial Day is a day for family parties, or community gatherings to mark the beginning of summer vacations. To a veteran or member of our military it has nothing to do with parties or vacations, it is deeper and more personal; it is a day to remember those who have given the ultimate sacrifice in the name of…

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Added by Elizabeth Kilbride on May 27, 2011 at 2:28pm — 1 Comment

Shetterly's 3 Laws of . . . Internet Leads

1) Don't Forget to Still Answer the Sales Calls Correctly: An inbound sales call on average is much more valuable than an Internet lead. Studies show that nearly 8 out of 10 shoppers who contact us from our web presence call us for that first contact. Just because Internet Leads might be easier to…

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Added by Keith Shetterly on May 27, 2011 at 1:00pm — 6 Comments

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