I read an interesting study recently in MarketingWeek.com. It found that while marketers believe in the importance of the customer experience, within 2-3 years, that importance will decline due to business growth, transformation, and disruptive technologies.

According…

How is the marketing team at your dealership constructed? Do you have a marketing plan? Or do you practice the art of H.i.P.P.O marketing?

H.i.P.P.O Marketing references the Highest Paid Person’s Opinion for…

Regardless of whether you are on the side that believes Millennials like or dislike personal automotive commitment, no doubt their unique perspective on automobiles and vehicle shopping may forever change the way certain vehicles were once perceived. According to the customer advisor specialists at Swapalease.com, who consult with…

Majority of Customers Report Complaints in Lengthy Vehicle Financing Processes from Lenders

Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions, today announced the results of its latest survey, showing 79.3% of C-Suite finance executives polled overwhelmingly reported their organization was most in need of Artificial Intelligence (AI) Integration in their automotive lending processes.

Although it’s no…

An auto dealer’s guide to long-term profitability in a world of declining front-end margins

Chicago, IL—August 5, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, has released a free eBook for auto dealers. Industry Disruptors: The Razor and…

Partners with blumshapiro to present key research findings on “2035 Dealership of the Future”

Albany, N.Y. – August 5, 2019 – Auto/Mate Dealership Systems announced today that Rick Parmelee and Christopher Ernest, partners at the accounting firm blumshapiro, were chosen as Keynote speakers for its annual User Summit. In their session “…

Training doesn't have to be boring! Does your team know how to sell tires? We do! Enjoy a fun animation from our Fixed Ops University online training.

A recent article in Wards Auto shares results from a study of 6,200 dealerships conducted by analytics company Marchex. According to the survey, dealerships who use active listening techniques and build rapport with customers on the initial calls are the…

Do you need a new vehicle? Looking for a secure way to enjoy a vacation, holidays mean, just decide to buy a new car. Car is one of the vehicles and most important one that you make a fun ride. With this car, you can enjoy more with your family. But most people think it is available in the more substantial prize.

But it’s not like that…

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the importance of implementing location extensions to advertising campaigns for more traffic.

One of the biggest hurdles dealerships face when attempting to create a personalized experience for every customer is breaking down their data silos. Data silos are common in virtually every auto dealership today. They…

You know to protect your dealership computer system from hackers, but what about your phone system? Phone hacking is common and often overlooked until you get hit with fraudulent charges. According to the Communications Fraud Control Association, phone fraud costs companies over $4 billion each year. The majority of that cost is due to toll fraud;…

Eighty-six percent of car shoppers conduct online research before deciding to visit a local dealership, according to research from digital marketing agency Adtaxi.

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The hottest thing in social media marketing right now is influencer marketing. Businesses continually leverage celebrities to gain exposure and attention. Think about all the dealerships that hire famous athletes, or a YouTube celebrity, to help draw a crowd to their dealership. Sure, it works. That’s why businesses do it. But do they always attract the right…

The automotive retail industry is competitive. It’s a war out there and you have to know what your agency can do for you. Three things you know you’re getting when you work with Local Search Group follow—starting with the idea that we can help you win the battles…

F&I Product Offerings Designed to Help Dealers Educate Customers

Protective Asset Protection, a provider of F&I programs, services and dealer owned warranty company programs, continues to ensure its F&I product offerings meet the needs of dealers selling plugin, electric vehicles…

Several Brands Offer Discounts on SUV Leases, Nissan Offers Attractive Lease Deals on Several of Their Vehicles

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of July.  Several automotive brands offered discounts on SUV’s entering the month of July, with Nissan offering enticing deals to shoppers on a variety of vehicles.

The Nissan Sentra is currently priced the lowest…

Most people are so involved with activities of the day there is no time left for any sort of action plan to improve the results in the future. You might’ve set sales growth goals and even watch progress daily to see how you’re performing. To me, the best…

Today's consumers want marketing that is personalized to them. In the past, marketing has always been about broadcasting the same message to everyone. Attempting to catch as many "fish" as possible. That strategy no longer works in today’s modern world of consumer shopping behavior.

To truly capture a customer’s attention and win their…

Dealerships aren't always the first place that vehicle owners think of when it's time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to the dealership where they purchased the vehicle.

To retain more of their sold customers, dealers are…